The bumpy road of the diversified layout of music vision

There is no doubt that "Le Vision" was the "hot word" of the entire Internet circle last week.

The innovative video site, which launched the early days of copyright protection and later launched Super TV, is now moving into agricultural power. The scenery is infinite, but suddenly "mishaps".

To be named again?

August 21, first of all, the media received anonymous mail called Le TVX60, le view box integrated ICNTV broadcast control platform and music video TVX50 integrated hua number TV broadcast control platform interface has been shut down, users request a refund of 980 yuan service fee is fierce, some users have dialed 315 hotline request Lok as a refund. Then, some media reported the "Radio and television broadcasting: TV UI violation of illegal" article, but also thrown "music video TV and its music vision model is experiencing unprecedented crisis" conclusion.

Then, the network circulated a fierce words "ten asked Sarft" article caused a stir.

August 22, Lok Video network bursts two long rumors, said the encounter "Black PR", the relevant evidence has been submitted to the police, to wait for the right time, external disclosure details.

August 24 Night, the music network issued a notice that the relevant media about the company's TV UI violations of the law is not in line with the situation, up to now, the company has not received regulatory authorities to identify the company's TV UI violations, illegal notice, the relevant business to maintain normal operation.

The video network also introduced the general concern of the outside of the music Box rectification, the company said it is active with the CCTV joint cooperation of the Internet set-top box to deal with the violation of the problem of rectification, Le View Mall has stopped the Internet set-top box sales, the two sides to make rectification plan has been completed, and is reported to the regulatory Department of the process, The company will strive to complete the rectification at the fastest speed. At present, the relevant rectification program has been reported to the relevant regulatory departments. At the same time, the company is communicating with the regulatory authorities to determine the specific requirements for the implementation of corrective action.

Even so, after the August 25 deal, the shares fell.

There is analysis of the industry, the Super TV UI is an important basis for its uniqueness, if the UI system to be hit will seriously affect the development of the eco-system, SARFT and other relevant departments of the purpose is not to combat the norms, so the regulatory departments should timely launch relevant industry access standards.

Diversified layout

The market rumor and the music video network endless capital movement is not unrelated. Throughout the August, the video network has frequently become the focus of news.

At the beginning of August, first out hired a football mouth Liu Jianhong as sports chief content officer; August 7, le see announced with the sea Kang Wei to sign the framework agreement, the development of intelligent home; August 8, issued a fixed increase announcement, non-public offering to raise 4.5 billion yuan, refreshing the gem refinancing amount of a new record; August 18, "Happy Life" Fresh electricity business platform on line.

Yu Rong Investment Chairman Wu Guoping Evaluation said, le Video network is very good at storytelling company, very good at capital operation. and Shen Mong, executive director of the capital, said, "Le video network is a dream to tell stories." He further analyzed that the new action of the video network is very forward-looking, but some also let people have no clue, "music video website, TV, mobile phone, set up a subsidiary in the United States, involved in unmanned, new energy, etc., are for the future of the industrial chain of science and technology, or to imitate Google such as the internet pioneer." But new projects, such as cold and fresh distribution, are out of the core of the ecosystem. ”

In fact, as long as the electrical business of the network layout, not only has the main station to sell Smart TV and the Internet hardware-oriented "Le View Mall", there are specialized in alcoholic drinks website "NET Wine network." In addition, we have built an ecological agricultural base in Linfen, which is a variety of commercial projects such as planting picking, sightseeing, leisure and entertainment, brewing and processing. According to these facts is not difficult to analyze, le Vision is now the Internet's biggest hot O2O.

Le Vision has been the most criticized by the "conference culture", most of its actions the ultimate goal is the stock price rather than sales, and the music video also through advertising, high frequency of the conference and investor exchange to make their own subversive image of the people. Many insiders say that music has lost its sales market, but it has won the capital market.

Jia Yue, founder and chairman of Le Vision, tried to create a great empire that included smart TVs, Smart cars, video, electric dealers and many other lines of business. It seems that the music video TV, music shopping mall, music and video film or around the music network to carry out the industrial chain layout, and the above action, seems to have deviated from the main business, for the capital to seek the bureau.

From the current development trend, the music of the fresh electricity business is not aimed at the sales market, but still the capital market.

But can fresh electricity dealers achieve the empire of music? The answer remains elusive.