The business of foreign trade is very cold in summer, the quantity of orders falls

From the hot and cold of foreign trade business, summer is called "off-season". This is mainly because in the time 6、7、8月 is a European and American holiday, especially in the leisurely life of European countries, buyers will go on vacation, resulting in a lot of orders to suspend. A few days ago, billion power network in this questionnaire survey found that more than 80% of the foreign trade enterprises are responding to the summer business "very cold", orders have different degrees of decline.

Foreign trade electricity business in summer "cold" 80% Business orders decline

Billion power network found that 57% of the respondents said that from spring to summer, orders were reduced by more than 20%, of which a large number of businesses reflect the reduction of more than 30%, the off-season days are very bad. Another 28% of respondents said the order was less than 20% of the normal fluctuation range of the annual off-season. In addition, only less than 15% of the merchants said the order volume was not affected by the off-season.

From the market trading situation, more than half of the foreign trade businessmen said the British, French, German and other Western European countries are the most serious decline in orders, the off-season performance of the most obvious place, followed by the North American market and Eastern Europe market. As a result, the off-season for key markets in Europe, the biggest impact of their orders from European customers significantly reduced.

From the sales of various purposes, clothing, 3C electronic products, sports & Outdoor, home & gardening, wedding dresses and other categories have received varying degrees of the impact of the off-season. Among those, 40.9% said sales of apparel products had dropped markedly, and 36.3% said sales of 3C electronics had fallen. In addition, sales have declined due to seasonal factors in sports & Outdoors, Home & gardening.

A main 3C products of foreign trade sellers tell billion power network, the off-season on the 3C electronics industry business impact is very large, in recent months, the entire industry has shown a downward trend in order volume. In order to spend the off-season, many sellers have to get involved in the price war, the profit space is greatly compressed.

However, according to billion power network, foreign trade business is often the off-season is also the adjustment period, in addition to find ways to "cold", for the next autumn and winter season to prepare is also essential.

Survey results show that 36.3% of the business in the off-season the main direction is to develop new products for the autumn and winter season, 27.2% of the merchants choose to increase marketing investment, in the market to promote efforts. At the same time, the development of new markets, reduce the impact of European and American holidays on business, and seasonal adjustment of key products and key markets, maintenance of old customers, understand the changes in customer demand is also a lot of business to deal with the off-season strategy.