The CEO of the popular network is not optimistic about the development of homemade drama

According to the news, the popular network CEO Lo Jiangchun, a few days ago publicly said the video site homemade drama model is not very optimistic, and said that the popular network will not waste money to carry out this attempt.

Of course, recently, including the singular network, Tudou, Youku, including a number of video sites began to try the model of homemade drama, a lot of video industry people also expressed the optimistic about this model. However, the popular network of CEO Lo Jiangchun on its microblog publicly expressed on the video site homemade drama model is not optimistic. Lo Jiangchun that the production of film and television dramas should be believed in the professional professional, so the non professional homemade drama model at present, in addition to cause market concern, can not bring practical benefits for video sites.

"I am very curious, those who do not have the brand of the network self-own column to see?" If the production of the program is so simple, professional television production units do not mix it? The internet has never been good at producing content, and so is China. Especially the video class program, the long tail effect is more obvious. Professional production, carefully planned programs can have ratings, this is in fact, most of the internet companies are not good at. After the separation of the system, the excellent production team produced the program in the television and online communication is the trend, rather than the current video site to do two on the line. Lo Jiangchun said.

Lo Jiangchun said that subversion of traditional newspapers is the internet, not new media sites, news innovation. Television is also subject to the challenges of the Internet, but the best content is hard to come from the Internet. The internet really put the grassroots, UGC play out is an advantage, but the production of professional content, the Internet still has distance. It's not that you can't go beyond traditional media, it's not time.

Lo Jiangchun said that the future video site will continue to the traditional video production units to purchase video rights, so the flagship full version of the premiere theater for the popular network, still is the core strategy of the 2010.

The data show that there are more than 200 Chinese TV dramas in the premiere theater of the popular network. Lo Jiangchun revealed that the premiere theater by virtue of the authenticity and the advantages of high-definition in the user to establish a good reputation, the next phase will continue to vigorously buy users favorite film and television drama copyright, will not waste money to engage in homemade drama shooting.