The chain needs to be perfected at the end of the site to win long tail

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Do SEO must have heard of the long tail theory, that is, a site's core keywords to bring the flow of at least than the long tail keyword to bring more traffic, only in this case the site's long tail keyword layout and optimization is considered successful. Of course, this is only for small and medium-sized sites, if for large web sites should be 80% of the traffic should be from the long tail. We can see how much the impact of the long tail on our site. Today we are going to talk about how in the late period of continuous improvement of their own site chain to promote the ranking of Long tail keywords. In the past we have seen a lot of webmaster as long as the post to keep an article no matter what the inner page of the chain situation, in fact, this is wrong. What's more, the author adopts the method of automatically adding the inner chain, which is very not agreeable to me. Because this through the automatic addition of the chain of internal links are very important to optimize the traces of the site is not conducive to ranking. So what to do to better help our site's long tail keyword rankings? The following is to talk about the author's point of view.

This first from our website to choose the keyword, we first want to own the site's important long tail keyword selected. Divided into measured. The most important long tail keyword is should be in the homepage has the link, we in each publication article will put this article the title to record down. Next time we add the inner chain when we mention this to the core keyword of this page, (here to remind you, the different categories under the page do not link, because the different directory links search engine will think that the relevance is not strong, the second is that we do in the chain to follow the site's tree structure, do not engage in cross links In fact, this is the most basic, at present I see very few people do so. The general practice is to like to get a core keyword point to the home page, there is no link between the inside page and the inside pages. This way is very wrong, because the first can not let the long tail of the inner page to provide weight transfer, second, for spiders crawling also does not help.

Furthermore, according to the author's point of view in the last year, this approach to the home page has not much effect. Of course, if you do not want to record the title of each article, there is a solution can be solved, that is, using the "keyword inurl:www.***.com" this command to query, please look at the picture

Do you see that? Search engines will also be ranked according to the most relevant pages of your site. This is also extremely convenient for us to do within the chain, especially in the latter part of the chain. For example, I now found a certain long tail keyword is very important. At this time need the site's internal chain to Chong ranking. Then you can use the above instructions to find the site and this keyword most relevant pages. Then we have to add the inner chain, such an internal chain is required to wait until the next search engine big update will not take effect. Because like your site some of the inside page may have been buried relatively deep, search engine spiders can not update your inner page every day, so only wait until the search engine big update will be effective, you know, do SEO need patience. This is what I call the site within the chain is the need for continuous improvement. Instead of publishing an article today, it's not right to ignore it anymore.

It is also important to set up a few details of the inner chain here, for example, the title of your inner page is "What are the key factors of keyword ranking". In fact, from this title, the main keyword should be the keyword ranking. We are in the setting of the link, if the entire title for the chain. It might not be as good as giving this anchor text a "keyword rank". Because a title more words, will dilute the weight of the main keyword. But if we use "keyword ranking" as the anchor text, it may not be clear enough to express the main content of the inner page. Because the most important role of anchor text is to explain, of course, this is for the search engine. But now the user experience impact ranking factor is getting bigger, the search engine is to follow the user to go. There is a problem in this area. Although using short core keywords as anchor text will be good for search engines. But for the user is not very good understanding, then will cause the user does not click. The link weight now has a lot to do with the active degree of the link. So in order to please the search engine and give up the user, it is not a good choice, but if to please users and give up the search engine, it is not successful. Is there a way to make the most of both worlds? The answer is yes, the author's approach is this, in order to please search engine, we take the core keywords as anchor text. In order to attract users to click we can write a guided language behind this anchor text, to promote the user to better understand the anchor text, so click the anchor text to increase the activity of our inner chain to enhance the weight of the chain.

Wait for our first long tail keyword to do, then the second batch of long tail keyword again. How to operate, according to the author's experience is this. First we find the pages of the long tail keywords that have been lined up. Used to drive the next batch of long tail keywords, because this batch of keywords can be lined up to explain their weight has been up. Used to drive a batch of long tail keywords, can also be said to improve themselves. How do you understand that? because if your internal chain system or a referral link is good, you can reduce the bounce rate of your site. If you have a long tail keyword to do up rankings, the user came to your page, but found that the page can not find a click, or there are some programs called the page. But none of this is accurate. If the user does not find what he is interested in on your page, they will leave your site and give your site a high bounce rate. A high jump rate of the page is basically will not have a long-term ranking, if you want our users to continue to browse our website, that is doing a good job in the chain of recommendation. Help users find out more about what they want.

Of course, the knowledge of the chain is not only these, but I think these two points should be for the long tail keyword rankings and user experience should belong to the most important. If you have in this chain layout aspects of the unique insights, the author is also welcome to share. The above content by Dongguan snacks Training http://xiaochipeixun.canyinpeixun.net/original sharing, A5 starting, I hope you can see after reading to do within the chain has a clearer understanding, thank you.