The charm family and suning reached strategic cooperation to establish 300 stores and 2 billion sales target
"TechWeb Report" May 30 news, the charm family of technology, Suning Group recently held a strategic conference, announced that both sides become strategic core partners, and set up a year suning investment 300 charm Family stores, complete 2 billion of the Charm family product sales strategic cooperation agreement.
It is understood that the suning and the charm family clear strategic cooperation planning, a year in Suning completed 300 of the charm experience shop building, as well as 2 billion yuan product sales. Since 2014, the charm family will speed up the development of products, diversification of product positioning and prices. This cooperation, the charm family hope that the use of Suning massive membership database, optimization of product development and marketing strategy.
Both sides based on market expectations and future development planning to determine the strategic objectives, in addition to improving business performance, but also through the two sides of the user data analysis, and constantly make adjustments to meet consumer demand, and jointly improve the ability to respond to market changes.
In addition, the charm of Vice President Linan revealed that the Charm clan in 2014 will continue to implement the strategy of store development, the number of stores will break 1000, and open not less than 10 large-scale after-sales service experience center, while in the electrical business to seek greater breakthroughs.
Suning said, Suning in the country has more than 1600 stores and online sales channels Suning easy to buy, and has more than 100 million members and a sound mature independent logistics system and after-sale service system. and suning to achieve strategic cooperation, so that the charm family in a short period of time to establish an effective coverage of the entire customer base sales channels, comprehensive marketing services and more rapid, user-friendly after-sales service. In the future, Suning O2O two-line channel will also become an important strategic channel of the Charm clan. (Anton)