The charm of the group of Blue 5 new product is to create a force or forced?

Originally thought that since four quarter, each month has the surprise already is the charm clan big favor. But now it seems that the people of the family are enjoying the feeling of bursting once a month--just yesterday morning, the vice president of the Yang Ye before the micro-blog revealed, about Zang crazy product plan finally water implementation, in addition to have been grilled almost the charm of the blue mobile phone, the charm and other four products are ready to send, respectively, is the charm of blue TV , the charm of the blue router, the Phantom Blue Flat and the charm Blue Watch. At present, these products have been registered with the official microblogging, combined with the charm of the recent active performance, it should be in the hope of using the current shock wave to the next city, but do not know when they will be officially launched. But in terms of Yang Ye's stance, it seems that we will be able to see them in the first half of next year. The consumer is not the first time the wolf has come but this can not stop our worry, because before this, the Charm clan had staged several times the bridge section of the wolf, therefore also cannot completely eliminate the suspicion of empty. In fact, if you're impressed, it should be recalled that earlier this year, the charm group had set up a subsidiary of Pen-Tech, which, in a publicity video, had exposed devices such as tablets and watches, which had initially been used as the first sign of the demon Race to wear equipment. But in fact, the pen-GE technology does not intend to involve any hardware equipment, it is more like to do the media started the vice President Linan a piece of plots, the charm of the official statement as: Pen-tech team members are a group of creative workers, to provide some "simple, interesting" information just, TE how can be involved in hardware products? Of course not. In addition, not long ago Mx4pro press conference before, there is about the warm up of the intelligent speaker, after also be recognized as just a hype, although not excluding the charm in the future will launch this product, but in the present, it is indeed a disappointing look. If it is true, five new products, but also how many of the probability of a comeback? If the price of 1799 and 2499 let competitors have a big injury, then a mainstream view of the industry, it is kerosene eyes of these brands in the final fig leaf, that is, including Millet, glory, Lenovo and other brands, it has more than a mobile phone business. But now, the charm Blue five new product's notice, obviously to pull down this piece of cloth, and these new products, not only covers the most popular in several major areas, and see the charm of this year's attitude, as well as rumors of the charm of the Blue brand positioning, obviously fever and cost-performance is not afraid of the new brand can not run the gene. First of all, the charm has always been good at is the design and interaction, and long obsession with this, it can be said that in these new products, these two points should also be a major selling point, and whether it is worn on the body of the equipment, or placed in the living room of the intelligent home, design and interaction are the most important aspects, If the enchantment can make a big breakthrough on this, it doesn't seem to be a problem to succeed. But more real problems are in front of them, and the cold water is not going to get warmer with some rumors, first 1th,is capacity. MX4 has been released for almost three months, so far the production capacity to meet the supply, but the arrival of Mx4pro undoubtedly again let the charm of the family's capacity problem was magnified, not to mention, in the supply of components, Mx4pro is facing more tests on when to open the purchase, Linan Given the answer is next January, but the speed of reference MX4 capacity climbing, as well as the uncertainty on the Mx4pro itself, the prospect of difficult period. and including the Phantom Blue handset, the charm clan wants to enlarge the market scale five times times, is clearly another test of capacity and supply, and while these products are unlikely to come at the same time, the final supply problem, given the leap in other areas, will certainly not be optimistic, and if it is taking the same products as Millet and glory, What's the point? Nothing but followers. In addition, even if the enchantment has some advantages in interaction, from mobile phones to tablets to wear equipment to smart home, although the requirements for system functions are more and more simplified, but the classification between each other is very obvious, which requires the mobilization of different teams to create different designs, but ultimately to return to a unified ecology, This is a vast project, at present, the real access to all of the domestic manufacturers are basically not (see FlyMe opening rate, the charm is not a lot of confidence), and now the charm of the family to follow this step to leap forward, the pace of a big pull to X, I am afraid it is not how difficult to imagine the problem. And before this, the charm of the MX4 release when the smart hardware program, earlier because of Inwatch and other products such as the delay in the basic has been declared a failure, now the spirit of their own to do the wearing equipment, the plan how to shelve? If it continues, how should it be coordinated? If give up, that linan certainty of all, whether it is just a short bubble? In addition, the admission of so many new products for the charm of the pre-sale experience is also a test. Before that, the encore had been criticized for the long cycle caused by mobile phones having to be repaired in Zhuhai, but now a big wave of new products will come, not only the majority of stores to expand, but for the basic sales function and no after-sale use of the entity shop, is undoubtedly to provide a window of exposure defects, although the charm has been under construction in the aftermarket center, But Tcl, Hisense and other old home appliances brand to fight for so many years, its after-sales outlets can not be fully covered, the charm of the family can do geometry in the short term? In addition to the problems of the family itself, the overall situation of the industry has brought uncertainty to the future of the new blue-TV, tablets are extremely dependent on content, but the ecological and content construction is not a matter of overnight, the charm of the capital of the family limited its development in this regard, and wear equipment and smart home market is relatively narrow, can only adhere to the line, whether they do it, or find traditional manufacturers to cooperate, also require a short period of coordination; At present, it seems that the thousand-yuan machine should be the first major, but the market has been under the Thousand Yuan machine to 500 yuan price, and both mainstream and non-mainstream manufacturers are doing, AramisThe blue handset also faces the limitation--overall, the Charm clan current action only is in the complement own ecological chain, but whether can catch up with the trip, can not become the potential, and has two say. More importantly, in the hearts of users, the charm of the blue has become the charm of the race against the Red Rice banner, this also gives its invisible to shape a ceiling, that year IPHONE5C's defeat that is therefore, because the user feel bought did not force lattice, will not consider it, and the charm of the blue but there are other bodies of the charm of the great ecological new products, So how to avoid the charm of the brand also become low down, but also a matter of serious consideration. Although the hype of the above criticism, is not a person in the family play, but has always been a lofty charm of the family, all of a sudden came to this point, can not help but to accept the feeling, in fact, now on the charm of the comments and views, and finally become the most do not want to become the person has been a golden sentence, and the charm of the impression of people, At the same time completely open, but also lost a lot of the original charm, perhaps the charm of their own will inevitably feel wronged, do not do also be scolded, did also be scolded, but in fact, the problem is very simple, lose the characteristics of the flow, and failed to shape their own characteristics in the big stream, and ultimately bring, is not an original high-quality brand of gold-plated road, But a original personality of the manufacturer, gradually become mediocre minimalist process. This may be the price of change, and the charm of the people can go well this inflection point, really let the force lattice more force lattice, and see 2015 Years of decomposition bar.