The cliché "Long tail keyword" theory

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When I began to write this article, I could feel that this article is not expected to be approved by most people, in order to complete this original article, I can only not think of others see the consequences of this article, let them go to say, "Long tail keyword" This concept is based on marketing the long tail theory of evolution to generalize, Let's take a look at the concept of "long tail keyword" (from Baidu Encyclopedia): The Long Tail theory (Tail) is proposed by the American Anderson. The long tail theory holds that, as a result of cost and efficiency factors, when the commodity storage circulation shows the venues and channels is broad enough, The cost of producing goods has plummeted so that individuals can produce them, and when the cost of goods is drastically reduced, almost any product that previously seemed to be extremely low in demand would be bought as long as it was sold. The share of these demand and the less-than-sold products can be compared with the market share of the mainstream products, or even greater.

Through the above understanding, let us learn from the above theory derived from the Internet "long tail keyword" theory, the following is a lot of web sites and books on the "Long tail keyword" theoretical characteristics of the description:

1: "Long Tail" as the name suggests the length is longer, generally two to three words composition, can also be a phrase

2: "Long tail" save larger than content page, title and content can be.

3: "Long Tail" search volume is very small, and unstable

4: "Long tail" keyword to bring customers, the probability of conversion to the user is lower than the target keyword

5: "Long tail" can give a large number of sites to bring very large traffic

The above concept and theory is easy to search from the Internet, we all agree with the "long tail" basic concept, now to share with you, my own view of the "long Tail" theory.

1: "Long tail" regardless of long or short, often with the phrase of the sentence appears, such as "SEO tool" (phrase), "What Is SEO tool" (ask name). [It's no different from the above]

2: "Long tail" exists in any page, I think the long tail can exist on any page of the site, "home" "Example table" "content" such as a site's target keyword "seo" "seo tool", when users search "What is the SEO forum", will search the homepage of the website, And for its home to bring traffic, so the long tail is also in the home page.

3: "Long Tail" is the basic site of the relative concept of the subject, take my own site to give examples, my site covers all aspects of SEO, including "SEO Tools", "SEO experience" and so on. For my site, when users arrive at my site by searching for the word "common SEO tool", then " SEO Tool "The word is my long tail word. Compared to another" SEO tool "based on the site, the word became his target keyword.

4: "Long Tail" based on the different types of Web sites, long tail words into the product of the customer's probability is not the same.

In fact, the theory is different from the truth, the truth is often thoroughly tempered out of the argument, for everyone, will have their own sections, only when you put forward their own different views and ideas, you can share the results of other people's experience of their own.

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