The "cloud strategy" of the six domestic color TV companies

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Recently, Skyworth, Hisense, Changhong, Haier, TCL, Konka domestic six big color TV companies together to publish a "cloud strategy." In the past two years, color TV products upgrading speed, has been close to the upgrade speed of IT products. Over the past two years, the three concepts of Internet TV, intelligent TV and cloud TV have been transformed.

Why so fast? Domestic color TV Enterprises a high-level view, so pay attention to smart TV because this is the biggest opportunity, China, Japan and South Korea and all over the world color TV companies to return to the same starting line.

In the content of the program under the control of the current, color TV enterprises will use the point of the application of the difference, and have started cross-border cooperation, such as Changhong and Sina, Tcl and Tencent have signed a strategic cooperation agreement.

In the enterprise's powerful promotion of it redemption, domestic enterprises can break the face of the King era of the dilemma? Does it update speed and traditional TV purchase habits can achieve docking?

Enterprise-intensive publishing of "Cloud TV"

In the Thursday, Changhong released the "End Cloud integration" of the intelligent Strategy, Changhong Group Chairman Zhao outlined Changhong's intelligent "ecological tree." Almost at the same time, Konka jointly launched the Intelligent Cloud TV, TCL launched four series of super intelligent Cloud TV. Before that, in mid-August, Haier unveiled the world's first "cloud TV". August 16, Hisense in Beijing released the personal smart TV i ' TV, is the concept of cloud TV. 18th, Skyworth launched Cloud TV and plans to scale production during the National Day. So far, the domestic six brands "cloud" set new smart TV strategy.

So what is Cloud TV? Shaolin, vice president of TCL Group and director of the Group Industrial Research Institute, said that Cloud TV is a kind of cloud equipment, which is the TV product of cloud computing and cloud storage technology. Tcl proposed cloud Life strategy is to the Internet, radio and television networks, communications network for the cloud access, cloud computing, cloud storage, super Intelligence as the core technology, with rich cloud software, android+ Cloud Platform, super intelligent Cloud TV for the drive.

Zhao that all kinds of cross-border intelligent terminals (tree crown), intelligent operating system and SOC (trunk), Internet, telecommunications network, radio and television network operators Service (root) and consumers and content (soil, sunlight) constitute a complete ecosystem, "from the point of view of the terminal manufacturer, is to build an intelligent ecological tree around intelligent terminal and intelligent Application service. "To this end, Changhong will establish two platforms (intelligent terminal Platform and cloud Platform), the formation of four category terminals (Intelligent 3D TV, smart phones, smart flat, Intelligent Multimedia Center), to determine three applications (smart home, Smart Community, Intelligent City). Konka wants to use the "cloud" force, push the TV version of Weibo, emphasizing the social function of television.

Allwin Consulting the latest data show that the first half of this year, the domestic retail market, the cumulative sales of 19.37 million sets, completed the year's expected 46.3%, sales of 73.66 billion yuan, the year-on-year decline of 0.6% and 2.3%, significantly lower than the market before 10% growth expectations.

In the color TV industry profit thinning background, enterprises set foot on the balance beam of efficiency and scale. It as a color TV industry redemption into the general trend, and this time, domestic color TV enterprises collectively selected the "Cloud." According to Changhong Group forecast, next year Changhong strive for intelligent terminal shipments reached 20 million units.

(Responsible editor: The good of the Legacy)