The competition pattern of office software in mobile internet era

Absrtact: Golden Hill Office software CEO Geck recently, Jinshan Office software CEO Geck in the media interview, talk about the mobile internet era of Office software competition. And hinted that Jinshan saw the opportunity to surpass rivals. The following is an analysis of Geck: 1, according to

Golden Hill Office software CEO Geck

Recently, Jinshan Office software CEO Geck in the media interview, talked about the mobile internet era of Office software competition pattern. And hinted that Jinshan saw the opportunity to surpass rivals. The following is an analysis of Geck:

1, copy the PC ERA charge mode is dead

One of Geck's core ideas is that the traditional model of licensing the PC software has been defeated in the free mode of Internet service, and that the still stubbornly high banner of the mobile internet today will only allow itself to sink deeper into the mire of recession.

The verdict comes at a time of Microsoft's reform of office. Microsoft launched its ipad version of Office software at the end of this month, but the service is still based on charges. Users can only view Office files after downloading, and they must pay for further action. For example, pay to get Create or edit permissions.

2, the rules of competition have changed

Geck's comments are as follows: "Unlike PC devices, mobile terminals have the characteristics of portability, portable, and instant flow of information, which determines that mobile applications will not replicate the precedent of PC age software due to version updating, but will move towards timely generation of information, rapid processing and collaborative change of work groups. ”

According to Geck's understanding, the mobile Internet era, the use of Office software has been completely changed, which means that Jinshan can also get the opportunity to overtake. In the future, the mobile end of office software is the core of information transfer, rather than a lot of task processing, this is not what Microsoft is good at.

3, user needs are changing

Geck's view is as follows: "In addition to the volume differences in software, from the operating habits, the PC is a keyboard and mouse to achieve accurate human-computer interaction, mobile phones and tablets are touch-controlled as the primary mode of control; desktop office workers face a large screen or even multiple screens, mobile office people holding a small screen Users tend to use PCs to handle large, complex tasks, and when they are using their mobile phones and tablets, they often need to work on things that are modified and completed, updated, and shared in a limited amount of time.

Geck that Microsoft has accumulated a lot of experience in the traditional PC era, but in the internet age, the user's demand for Office software has changed. Prior to that, Microsoft had taken the initiative in the PC era and controlled standards, so other vendors could not compete with Microsoft Office software, but the change in user requirements meant that all vendors were starting to compete on a new competitive platform.

4, Opportunity

At the end of this month, Microsoft released its ipad version of Office. Jinshan Office software has already started for mobile Office software layout. For example, the introduction of WPS 6.0 for Android. As compared to previous versions, WPS 6.0 has added "document Roaming" features, user changes to the document, annotation and other functions.

Relevant data show that Jinshan Office software involved in mobile office in the field earlier, and on the Android platform and iOS platform to launch a number of versions of the product. Public data show, Kingsoft Office software in Google official App Store Google Play, Jinshan in the global scope of more than 200 million users; on the iOS platform, Kingsoft wps up to the end of 2013, the number of users has exceeded 2 million.

A favorable situation is that currently on the mobile side, there is no industry to comply with the standards. In the traditional PC era, the rules of the game have been completely occupied by Microsoft. On Android and iOS only, there are dozens of options for Office applications, including Kingsoft WPS and Microsoft Office.