The construction of the main points of the enterprise website in line with the SEO standards

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The article "Enterprise website Construction Essentials of User Experience" introduced the Enterprise website construction key points about the site user experience. The article mentioned three aspects, clear web design style, fast Web site access speed, rich content of the site. And now to say is the main point of the enterprise website construction is how to build the site to meet the standards of SEO. Web site How to SEO standards are more easily crawled by search engines, and easy to get better rankings in search engines. We can say from the following several aspects how to build a website that conforms to the SEO optimization standard.

1, the internal construction of the website

Webmaster know that some web design language is not subject to search engines like. So we are in the construction of the site as far as possible not to use flash, too much flash will affect the opening speed of the enterprise site, on the one hand, not conducive to user browsing experience, while the search engine is also not friendly. Too much flash is not only bad for search engine optimization, at the same time too much flash words on the site open speed also has a great impact.

Try not to use the framework set of the site, although sometimes with the framework of the site will be more beautiful and in the construction of the site can save some things, but for SEO this site is difficult to optimize, because the use of the framework of the site search engines do not like.

Site design layout is best to adopt div layout, this way, to a certain extent, can also speed up the site's access speed. And in the selection of the Code search engine spiders are also more friendly to UTF-8 code.

2, the design of the URL

Baidu Optimization Guide said a paragraph on the description of the URL "Long URL not only is not beautiful, users are also difficult to obtain additional useful information, on the other hand, short URLs to reduce the volume of pages, speed up the speed of Web page opening, improve the user experience." "Look at the URL of some sites is not the length of the general, like (http://www.fs-baojun.com/NewsView.asp?ParentID=0&Sortid=19&NID=82), the length of the URL is long enough, with several parameters." Look at a simple point (http://www.taoke13.com/shownews.asp?id=217), the URL at a glance is simple and clear, with only one parameter. And as a seoer when the site should consider the length of the URL, so in the parameter settings should be minimized, even if you must pass so much information to another page, I believe in addition to passing through the URL is there are other ways.

Of course, if you can put the above URL static, it is better for SEO, Baidu Spider has always been on the static site is more friendly. There are also two ways to statically URL. For example (http://www.dn550.com/Html/?1589.html) This URL, it appears that the site is a static URL, but in fact the URL is a pseudo static, but the URL is disguised, the site itself is a dynamic, relative to ( http://www.cr-metals.com/New-51.html this URL, the latter is a standard static Web site page, whether in the site's access speed or Baidu search engine spiders are more favorable to crawl.

3, keyword strategy

There are so many articles on the internet about the choice of key words that I have written. And one thing that everyone writes about is that the keyword choice is to choose a keyword with high index but also to choose a keyword that is less competitive. Avoid the competitive word, choose the high specific word is the Enterprise website choice keyword formal way. Like before I do a tutor Web site, the site for the user is Foshan, for the students are Foshan locals, so there is no need to choose a popular tutor this keyword, we can choose Foshan Tutor, Foshan Tutor Network on the line. More about the key words of choice can refer to my blog related articles. Baidu Index can also be the tool to select the Site keyword.

4, the website internal link

Clear links to the site to facilitate the crawling spider, to try to do the site above the dead chain situation, as far as possible to avoid using flash navigation, what the reason has been said before. We can in the construction site with a text-only navigation, and even can do a site map, so that Baidu spiders can smoothly reach every page of the site. If there is a dead chain, try to do a good job of the site 404 error page.

5, the content of the website

According to customer and SEO common needs of the content construction work. The previous article also said, rich content not only for the user experience is better, but also more conducive to the optimization of the site. And the richer the content, the more the coverage of the keyword, the higher the flow! Only rich content can make the website visit quantity have a leap.

All right, about how to build a website to meet the standards of SEO to introduce the above five aspects, of course, there are a lot of details need to pay attention to the place, you are welcome to give me a message to communicate together. Article by Foshan SEO webmaster original, reprint please keep http://www.lihao2010.com