The core product of the frustrated "hide and seek" of investment tour

Absrtact: March 12 News, relying on input method and web search, find the core point, with the help of technology breakthroughs and the rise of the 3Q War, the end of the browser market accounted for nearly 8% share, Sogou browser out of the same high-speed road. Recently Sogou Desktop Division general manager Yang

March 12 News, relying on input method and web search, find the core point, with the help of technology breakthroughs and the rise of the 3Q War, eventually in the browser market accounted for nearly 8%, Sogou browser out of the same "high-speed" road. Recently Sogou Desktop Division general manager Yang Hongtao tell the story behind the scenes, and revealed that Sogou had wanted to buy proud swim into the browser market.

The core product of the frustrated "hide and seek" of investment tour

It is understood that the browser is the Sogou after the input method and search the third largest business. Eric data shows that it covers users up to 110 million, ranked second only to IE and 360 browsers in the country, and grew by more than 72% last year. The current Sogou search half traffic from Sogou browser. Sogou Browser 2008 research and development, and 360 browser time similar. At that time, 360 acquired the window of the world and made a secure browser based on the window of the world.

Sogou do browser A big motivation is that although the input method occupies 80% of the share, but it is difficult to have a good business model, can not directly bring the cash. However, in the independent research and development or take the strategy of buying Sogou also very hesitant.

At that time the market ie alone big, domestic browser on the small. Relatively speaking, the window of the world and proud of the browser for many years, in the country has a huge user base, Sogou into the browser market a convenient way is through the acquisition of pride swim directly into. Yang Hongtao said, proud tour is a veteran browser vendors, features particularly rich, several years accumulated down dozens of large functions, to meet the needs of many people. However, because of price, values and other factors, the two sides finally did not negotiate.

Investment Pride Tour frustrated, did not affect Sogou into the browser market decision. Sogou Development Browser is said to have had an allusion, at that time Sohu did not agree to make a browser proposal. In this respect, Sogou CEO Wang Xiaoquan had to take a flexible "soil" approach, playing "Hide-and-seek", a scattered browser team, team members "hidden" in Input method, search and other teams. "The pressure was very high and there was a lot of questioning around." ”

Yang Hongtao said, Sogou Search for market opportunities in the development of the browser process, found that there is a fatal flaw is instability and suspended animation, in the forum users are feedback on this issue. Therefore, Sogou to enter the browser market flagship slogan is stable.

The main education network by technology and 3Q war superior

However, Sogou browser in 2008 mediocre performance, not too many users, but there is a certain advantage in stability, until the 2009 to find points of interest. This exciting point has two aspects: unique and basic skills, Sogou browser began to have a proud browser features.

As a post browser, Sogou browser to update the month as the unit, the first choice is the education network. Yang Hongtao said that students are relatively high-end people with the ability to communicate, the user group aimed at the campus after the acceptance of very highly. To a southwest University for example, tens of thousands of students of the school, can have seven thousand or eight thousand IP use Sogou browser. Sogou browser to solve another problem is speed, and in the domestic proposed to do dual-core browser slogan, rely on two nuclear intelligent switch to solve the user access to the Web page too slow problem.

In addition, Sogou browser technology to achieve a lot of breakthroughs, its first true dual-core, asynchronous browsing, video extraction and other functions have been patented and become the industry standards. Yang Hongtao said that the CEO Wang Xiaoquan and the core team's technical origins, research and development and product staff accounted for 75% of the proportion of employees, to win the browser's "Death Knock determination", all contribute to this result.

For Sogou Browser, the first two years is the Foundation Stage, 2010 is the opportunity year, this year has occurred a few of the Sogou browser to accelerate the growth of the event. One is to start promoting the product. Another is the 3Q war to the Sogou browser to bring opportunities. In addition, the previous browser features are twisted into a concept is high-speed.

Yang Hongtao said that the 3Q war made 360 browser briefly frustrated, just two days Sogou browser users soared, Sogou browser to have a large number of loyal users. "In addition to experience, function and marketing, external potential energy is also very important." ”

Sogou browser of the core of the high speed two words, on the one hand, to deal with the 360 browser main security to leave the impression of the user, on the other hand, also make Sogou browser future direction more near clear, down products and technology innovation is mainly aimed at resolving user access to the Web page speed problem. According to Yang Hongtao, the new edition will revolve around "fast and stable" and the application interface has more technical breakthroughs.

Sogou 360 Inevitably a war the main energy is to do products

From the domestic browser market trends, the situation has undergone a very big change. In just 2 years, ie fell from 90% to more than 50%, 360 accounted for more than 20% market share, and through the browser and Web site navigation to obtain a lot of revenue. Sogou also occupies nearly 8% of the share. Yang Hongtao that, from the future trend, as the local browser product quality improvement and the understanding of the Internet capabilities, non-IE browser share will be significantly increased, the value of the browser will be further presented.

However, the browser as an important means of becoming more and more important, also makes 360 and sogou contradictions may be deepened.

In fact, Sogou and 360 also "talk about marriage", that year 360 chairman Zhou (Micro Bo) had to find Zhang, on Sogou split, however, Wang Xiaoquan to "if the 360 acquisition, Sogou Browser will be cut off, only the search dog will be difficult to independent existence" as a reason, to persuade Charles Zhang reached with Alibaba and Jack Ma ( Weibo) I work together.

Failed to successfully hand a pair of "lovers" also had friction, last year has been downwind of the dog has been 360 unconventional, that is the industry is aware of the "Sogou Browser vulnerability Event", and finally from the data, also did not affect Sogou rally. Sogou from research and development to market personnel have experienced "combat." Yang Hongtao pointed out that, from the browser strategy, Sogou more focus on technology, 360 heavier products and marketing. In the fight 360 familiar, Sogou is just honed.

Yang Hongtao thinks, the future two sides may have another contest, but the current Sogou browser The most important thing is to do a good product.

Wang Xiaoquan has said that for 360 take the "people do not I do not prisoners" attitude, work hard to enhance the core product competitiveness. "As far as my character is concerned, I will certainly take the defensive." I will try my best to be good at things. But you have to face up to the challenge and guard against the beliefs and ideas that don't affect you and your colleagues. Since to this node, hide and hide, you have to force yourself to make up a lesson, so that they have enough psychological preparation to deal with such things. ”