The correct interpretation of social electric power quotient: C2C2B2C

Social electric quotient, a derivative mode of electronic commerce, there are many kinds of noun explanations about it, simply speaking, using social media to complete the process of online shopping. In my opinion, now the so-called many social electric power quotient, in fact is the c2b of the compromise derivative mode, but why not directly do C2B? For two reasons, a platform with large data does not have the ability to handle data perfectly, and secondly, now the C, too Diao! Direct 2 B? Difficult。 Explain this c2c2b2c, originally everybody is electronic commerce future development foreground should be c2b well, how to add a C in front, is because the social electrical business need to have this step, must first educate the consumer (second C), let her (his) heart (visual feeling, judgment results) to be satisfied and support, then let her (he Active or semi-active to find B, to complete the Business-to-consumer, the first C here is to push the second C, let her go to C2B. In this way to resolve the difficulties of the Business-to-consumer, solve C's concerns. The first C, is parasitic on the platform (B) Opinion Leader, this opinion leader is abstract, can be the top of Mushroom street, can also be beautiful said love clicks, or petals of the collection of nets, of course, I most optimistic about the music bee network of the talent leaders. From this Part C to education to meet and guide consumers, to obtain their interest, willingness, and trust. The second C, is the consumer. The above has said some, in this process, they are led to walk, is the first C to educate and guide. Then this B, platform (merchant, B in this article tends to be used by individuals, non-standard products such as clothing, cosmetics, etc.). Because this consumer-to-consumer process is completed inside the platform, so B does not need to face the battle, only wait for consumer-to-consumer results, and then responsible for the orders on OK. The last C, which is the second C filter, completes the shopping transaction of the consumer. The first C, what is "mission"? Why is the first c the opinion of the talent rather than the consumer? For example, when you go shopping with your girlfriend to buy clothes, she every try a dress, will be crazy to ask you how, not good-looking, this piece and that piece of good, and often you a careless even perfunctory reply, will form her choice key backing, of course, if she trusts you. So, do you know why the first C is the opinion leader? Because of the second C, the ability to choose is too weak. Social power is not just a social platform to display goods to users, but also an important element is your "show" means. The simple banner show is there at 2C, but who is in 2C? I don't know. Only the product banner show there, there is no lethality and the right to speak. And these blunt and not interactive ways can also reduce the user experience of even higher feelings. The root cause is you 2C, but there is no good reason to tell C why I am 2 of you. Mushroom Street and the beauty of the list, can tell viewers why these products are pushed to you, because these are blasting money, is everyone like. Le Bee's Got Talent through various channels of display, directlyReal person (small famous people) to do this consumer-to-consumer, so there is a very solid purchase reasons and benefits. What attributes do you need for this B? The 3 platforms I mentioned above are all social electronic platforms based on female users, because if I want to buy an Apple iphone, then I don't need your guidance, where I go to buy. So the properties of this B, I prefer to female consumers as the main body of the electric business platform. Why? 1. Women's average purchasing power, frequency and willingness are higher than men by sex. Compared to men, they need higher shopping reasons (price/performance, reference dimensions, quality standards, etc.), so they need, and are eager to be educated, yes! Desire！ 2. Women's shopping category is mostly clothing and cosmetics, a relatively standard but with very non-standard categories. The same clothes (cosmetics) wear in different people, through different collocation (use method) will have different effects. We analyze this sentence, the beginning is the same thing, the ending is different effect, there are two variables and a ration, the ration is different person (this is immutable), and the remaining two variables, is the first C in Consumer-to-consumer to do things, so the second C, need the first C to guide and education, In order to achieve the best results. 3. Some social platforms use a number of large to carry out consumer-to-consumer action, but this model now seems to encounter bottlenecks, for two reasons, the first approach is more and more explicit (the quality of the means of decline), followed by the audience to identify the ability to enhance (consumer IQ). Therefore, the need for more soft means, more cordial and people-friendly way to education, of course, the prerequisite is the premise of product quality clearance, otherwise it is white talk. 4. Women are more likely to generate fan loyalty and crowd-echoing effects. This does not repeat itself, fearing that the female reader is outraged. Because I ask around the female friends, I said you do not buy things how to visit those sites, they answered is, these sites even if not buy, see also very good, see how others wear clothes, how to dress up. Beauty said, Mushroom street, petals and watercress, Lok bee nets of their respective pros and cons 1. Mushroom Street Beauty said there is a richer display of "education" means, so that the audience have more choices. and clothing as the main body, so that the audience in the "nothing to visit the site", can derive unlimited fuzzy demand, thus transforming the transaction. The disadvantage is that B is not its own platform control, so the product quality is difficult to protect, and the influence of the list has weakened trend, this is the most terrible change. For example, I watched the movie to see the list of Thunder to see the rankings, and then because rely on scoring and choose to see a few pieces of rotten film after the disappointment, and friends complained, friends said I rely on the list of poor shot, to see the watercress score, that is reliable. So, the Thunder to see the list is worthless (only for me). 2. Petals and watercress, positioning is not allowed, the electrical property is weak. Petals What is the selling point, the style is not much, the popularity is not flourishing, the choice of standards are not clear, can stroll is very good, but did not produce a deal, that is bullying. Watercress user is absolutely OK, the highest degree of loyalty, but high loyalty is also required to sacrifice a certain commercial profits to achieve the user's superiority, watercress to do O2O can have a greater potential, do pure commodity electricity quotient, the foundation is thin. 3. The advantage of Le Bee is that the B-terminal is controllable and specialized. Can make the product has enough protection, and the talent is closer to the real distance, the first C clear and persuasive, can produce very good radiation effect, the talent of the economic model can be very good to promote the channel to be fragmented, but from a variety of channels back to their platform, but also need more meticulous means (you so multimedia resources, You can't waste it. C2C2B2C's key pieces are first C, who they are, how they are positioned, how they are controlled. Next is the first 2, what way, how to render. Again is B, how to guarantee the quality, control the product quality, because this relates to the first two C of the fate. Finally, I firmly believe that the C2C2B2C will be the correct interpretation of social power, I still better look at women's clothing and daily necessities in the field of the use of this model, because their choice of ability is too weak (most), as for other areas, I also believe that there can be more to try. Article title is which pieces of the most important, just see how they define their positioning, as for later, let time to tell the truth.