The cottage shining brightly shines China to see the domestic game creativity how many?

First tell a joke, Xiaoming thirsty, go to a canteen to buy a bottle of iced tea. Drank half to discover is the cottage, already drank, also did not say anything. One look at the bottle cap and one more. Immediately to the boss said the jackpot, and give a bottle. The boss said calmly, you take a closer look.　　Xiao Ming looked carefully, hey, the bottle cap is printed not "another bottle", but "buy another bottle"!　　This joke is a bit old, also not how funny, may be more people feel a bit cold, the owner of cottage drinks have a good sense of humour, but this is really true. Mention the cottage, everyone first reaction should be mobile phone. The first "cottage" word was invented from the field of mobile phones, in a few years ago in the southern coastal city of a large number of imitation, imitation, copying and production of mobile phone products, because of its low prices and poor workmanship, making people think that this product from the "cottage" in the hinterland produced. As times change, the word Shanzhai is also used from mobile phones to all levels, Shanzhai, Shanzhai digital cameras, cottage MP3, cottage beverages, cottage food-a few days ago on the internet also saw an article, with pictures of the Chinese cottage level, similar to the "pulse" of the "impulse", similar to "Austrian" "Yue Yue", similar to " Yili "Yi Row", similar to "PUMA" "PANDA", similar to "SONY" "Sqny", these products packaging style and those brands almost the same, logo or even a little difference, a note you will buy a cottage goods. Where is the cottage? Imitation, rapid, civilian. It is generally a small workshop started, quickly imitate famous brands, ignoring intellectual property rights. Why is there a cottage?　　Because there is demand, there is a market, and unsupervised, it leads to large-scale flooding. So let's look back at China's network industry, the funny thing is that the creation of more than 10 listed companies, countless tens of millions, millionaires, as well as a year of up to 32.7 billion yuan of the industry, is simply a collection of a large cottage. Before 2005, free games have not yet prevailed, domestic games are basically copied to South Korea-This is not to say how great the Korean game, their game is copied from Europe and America. Because of Blizzard's "Diablo 2" popular, the early Korean game almost a water to counterfeit Diablo, especially the "legend" in China's great heat, but also to the extreme of this trend. You just open a Korean game, it is certainly a red jar on the left of a blue jar, the middle of a row of skills bar. And that period of time the Chinese game is full copy Korea, anyway, "legend" in what, we do in the game have to have what, even in a dot it does not come out. 2005 is a watershed, on the one hand, because of the time when the game reached the bottleneck, many players do not buy, only in the public test play, charge turned to run, on the other hand is Blizzard's "World of Warcraft" listing. "World of Warcraft" before the listing, the Korean 3D game has begun to do a sample, to "Heaven 2" as the representative of the 3DMMORPG basically inherited the characteristics and operation of 2D Korean online games, but the World of Warcraft has completely revised the industry standards. This is also the formation of the current market you can see whether the Chinese online games or South Korea online games, as long as it is a 3D MMORPG game, must be the head of the upper left corner, small map of the upper right corner, the lower left corner dialog box, the bottom of a horizontal is a skill bar.　　Must be you press AWSD key can control the character movement, must be you press L key is the task list, you press the C key is the character attribute. Compared to one o'clock in the evening in 2005, there was a game that could affect the industry in 2006, called "Journey". "Journey" not only borrowed the banner of the Shi Yuzhu attracted a large number of media attention so as to obtain a special marketing effect, its free game signs are also the real meaning of the changes in the Chinese game industry development direction. In fact, free games in the "Journey" before there, the first free game is the game of Orange "Giants", 17GAME "Blood Rivers and Lakes" is the first successful free game, even in the "journey" a few months before the listing, its main competitor grand "legend" series also announced to go free route. But these are not "journey" bring the impact of the industry, because the "journey" free game of the charging mechanism to make a model, even at that time seemed to sabotage the game in the way. Its wages, open the box, the answer to upgrade, automatic search road to do tasks, automatic hanging machine upgrade ... These content, you are now in the domestic mainstream of the first 10 RPG games, all can, and must be able to see. If it is a Korean or European and American Games by the domestic company agent, the person responsible for the operation will be able to sort out such a list of functions, and then send several emails asking the development company to add these to the game--in a word, I don't care if you break the game, you run these games in the Chinese market,　　You have to have these. And then what? Then, as the saying goes, time is fleeting, we wait and see the flow. A few years of time flow away, now we can see, can play to the net, in addition to the name is not the same, other nothing different. Do you feel sad? I feel sad. You can run on the ground, I also have the White Dragon horse mounts (You see I also have Panda, God Beast and Kylin); You can fly in the sky, I must have a Phoenix mount; you have a double baby strange, I can automatically play strange hanging machine; you have the automatic search for the task, I can click on the transmission; you have a talent tree, and I have five lines of alchemy; you have a copy of the Hundred. I will be able to open a copy of the thousand (here to make a fork, you a server on the upper limit thousand people, you also get a copy of thousands of people, this and the full open underground city what is the difference? ）。 Everything is copy, copy, copy, "Punish Fairy" fire, "Ghost Blows", "Beast blood Boiling" and other novel adaptation game emerged; "Tianlong eight" fire, all kinds of Jin Yong's works are repeated again and again to carry out the heavy fry;; "Through the FireWire" fire, countless people to do FPS game, "Dungeons and Warriors" fire, The guys just turned around and did the Act game., has not yet reacted, "The Valley of the Dragon" and well received, so the act of 3D has become the current hot spot, as for the "Dream of the West" and the birth of a variety of "dream xx" or "XX West Tour" of the turn system online games, look at less said there are 10 Lai ...　　Change skin, plagiarism, cottage, this is such a huge game industry status quo. Let us take the first 2 days of specific things to do an example: as a very promising game in the industry, in the "technical" test more than a year later, the recent sudden announcement of its structure of a magical parallel world. This parallel world completely has nothing to do with the background of the original novel, not even the content of a martial arts theme. Jin Yong's last martial arts novel, its background set large and rigorous (our country in the Qing Dynasty Kangxi period), so inexplicably was hard to add a parallel world, but also a magical theme! Do not know Jin Yong heard this thing will not be back after the gas to go (laugh)? This in the same game using a number of theme settings, the current domestic only "infinite world" adopted, precisely because of this novel setting, the game is widely concerned about the industry. This side of the "Infinite World" has not listed, there will be announced the same mode of content, and interesting is this game called its system is called "Infinite World" system, more interestingly, it even directly copied the "Infinite World" logo. Not to say, this is really a coincidence, this really is not plagiarism it? Or say, "This is what plagiarism, this is an industry unspoken rules, I can see you i copy you, I look down on you I even copy you do not copy!" "Obviously, when it is on the market, there will be countless fans on the face, the" infinite World "of the cross-service system and the parallel world will become his family's ideas, and then again by the national game companies continue to copy for reference.　　In another 2 years, no one remembers a game that wanted to win the hearts of the players with innovation and creativity, and its name is called Infinite World. So you see, what results do we get? As a result, there is no creativity, no innovation, the only one is to eat all the ideas and play a monster, it with huge resources and money to devour all the ideas and ideas of game developers, and then use the vulgar marketing to attract your attention- Don't tell me you never saw a half-naked girl waving at you in the browser and said, "You're not a man if you don't play with me!" "Such an advertisement. 80% of the industry's market share is occupied by 10 dozen large companies, then these big companies do not care about squeezing the market, small and medium-sized companies in order to survive each other plagiarism, the big companies are also the same, we even see these actions are "industry standards"-you do not copy him, he copied you are not polite.　　Even many companies with ideas and innovations have to hide their game designs during development, is to make their content not known, so that the market can occupy a little bit of the lead, although these designs may soon be other products "learning" to go. Alas! In such an era, onlyA cottage to survive, only the cottage to impress players, only the cottage to save the game industry.　　Cottage, it let plagiarism become fashionable, let the shameless become a signboard, let the efforts of all zoned for Ashes, drift in the air, a long time difficult flat. And this, is our current game industry is experiencing, "cottage age." (Digging the shell net)