The crab business fights the smoke, the line shop and the electricity merchant cross boundary

In the Mid-autumn promotion war, as a gift jiapin crabs have always been a good choice. This year offline stores or online electric dealers attach great importance to this market, the crab business is a smoke, all the families in order to take a piece in the market and resorted to all the tricks.

According to media reports, this year as a result of policy and market changes, coupled with the selection of electric business sites to participate in Low-cost, discount mode of competition, traditional line shop hairy crabs sales less than in previous years.

But for Hank Xian store, this year's hairy crabs sales did not encounter cold, but sales have increased. The shop leader Hu manager told Tencent Technology: "This year we have a dedicated website, increased the strength of product promotion." At the same time also with the group purchase website, to carry out promotional promotions online. Now mobile Internet so developed, we also launched two-dimensional code promotion, so that users through mobile phones and other mobile terminals to buy directly. ”

NET is more and more urgent for the line shop such as Hank sister-in-law. Mr. Hu said that in the past, Hank sister-in-law Xi ' an shop did not move, but this year has been in action, next year plans to further increase the intensity of online promotions. In addition to the XI ' an store, Hank's branch in other regions is also accelerating the embrace of mobile internet.

This is only one case of this year's O2O craze. Offline entity stores in succession net, while online sites such as red children are also under the Test line entity shop, traditional retailers and electric business enterprises across the boundary between each other increasingly blurred.

Diversity of layout-line entrances

Traditional retailer net used to include two aspects, one is to use the Internet platform to launch marketing, the other is in the traditional Consumer-to-consumer website open shop. Now with the development of mobile Internet, traditional retailer net has more choice.

The O2O project, which was formally launched last week in the form of an entity-retail business, Shenzhen Tianhong shopping mall to take the lead in its cooperation, launched a series of important functions, such as through the Entity department store business with the member system, users can be micro-letter as a membership card use, but also in the micro-letter shopping and direct payment (or phased implementation) Buy gift cards on micro-letters, users can subscribe to their favorite brands in the store, breaking the logic of frequent public accounts to promote harassment of users.

Affected by this, Tianhong shopping malls in Shenzhen a A-share stock trading continuously. This growth is the background of the first half of the domestic merchandise industry continued to slump. According to the data, as of September 4, 43 of the department's first-half sales listed companies, nearly half of the company's net profit fell, the most serious net profit decline of 453.5%.

Compared with traditional electronic commerce, micro-letter not only provides a way for traditional retailers to sell products, but also expands the customer service system. For consumers, shopping has long been more than just shopping malls so simple, but also need to have a better service system, such as information inquiries, Member Services, after-sale follow-up, etc., these can be achieved on the micro-trust platform.

The commercial real estate overlord Wanda enters the electronic commerce is this year the hot topic. Wanda is also the use of O2O mode, the formation of a three-dimensional sales platform, merchants can be sold online through the delivery of the way, pull related sales, expand sales of the radiation radius.

More mobile internet media are being tried by traditional retailers, such as apps, which have become "new favourites". Ikea launches an app that allows users to view product catalogs, details, inventory and generate shopping lists on the mobile side. The app also features 3D models, video presentations, and more. Companies such as Wal-Mart and Starbucks have adopted a similar approach.