The current World Cup Super sales 4 times

Very explosive and diffusive qualities, so that the World Cup triggered the domestic lottery sales burst. Yesterday, according to lottery industry information website Pantone Consulting released information, as of July 14, Brazil World Cup quiz lottery sales reached 129 billion yuan, compared with 2010 South Africa World Cup 2.3 billion sales soared 460%.

As the German victory over Argentina on the 14th won the World Cup, Brazil World Cup 64 games all over. In desperation and fierce fighting in all walks of life at the same time, the domestic lottery sales have soared all the way.

According to the data of the former National Lottery Management Center, the first competition day of the World Cup on June 13 was the most dynamic type of lottery sales. The single-day sales volume of the lottery has exceeded 150 million yuan. After that, 4 days has completed 900000000 sales, start 9 days cumulative sales reached 4000000000 yuan, has exceeded South Africa World Cup 2.3 billion yuan of total sales.

Yesterday, according to the latest statistics from Pantone Consulting, the total sales volume of the World Cup lottery lottery reached 12.9 billion yuan, far exceeding expectations. In the past week, with only four games, the sales in the single-week are still as high as 30.2 100 million yuan, the average daily sales during the race at 400 million yuan above.

"In previous years, the World Cup will lead to a surge in the lottery industry sales, but such a rapid growth so far this year is still unprecedented." Pantone consulting president Li Jian told the Beijing News that the Brazil World Cup can be detonated lottery sales, Internet channels "contributed" .

"70% of the sales of this game during the World Cup this year, 70% from the Internet." Lottery industry experts Cheng Yang said that with the state in early 2013 to recognize and release the status of the Internet buying, the domestic lottery industry itself, the huge demand for the gradual release. At the same time, the convenience brought by the internet and mobile terminals and the hot-selling of social networks allowed Lottery to slide your finger gently to participate in the quiz anytime, anywhere. "With the introduction of the World Cup, the domestic lottery sales will be completely detonated."

According to public data, from 2005 to 2013, the domestic Internet lottery sales jumped from 100 million yuan to 42 billion yuan, but this figure will continue to surge, "This year is expected to Internet lottery sales of 60 billion yuan, Will be broken in 2015 billion. "Li Jian is expected.