The data shows: long wear sports hand ring is Gao

The author of this article is the "Atlantic Monthly/the aatlantic" health Field contributing writer Olga Khazan

Last year I purchased a Lumo Lift, which is a wearable posture correction product with a pedometer function. In fact, the function of this product is very practical, monitoring the wearer's posture, when the hunchback bending through the vibration to remind you, of course, there is the traditional recording of movement data functions. But after trying the fresh two weeks, I put it in the drawer for a long time.

Although the product is slack because of his "forgetfulness", I am not a special case. Experts in the Journal of the American Medical Association,/journal of the Anglo Jude Association, say that health-tracking products such as Fitbit and Jawbone can only be displayed when the wearer uses it for a long time. In other words, if the wearer can maintain a healthy sports awareness for a long time, health products can fully develop their full potential. This is why, although the market products are endless, but can be successful, the user stickiness is high enough successful products or very few.

The data shows: long wear sports hand ring is Gao

Survey data from Mitesh Patel, David Asch and Kevin Volpp at the University of Pennsylvania show that around 1%-2% of the people in the United States use sports tracking products. (But if the concept of wearable equipment is extended more, other survey data show that about 20% of people wear wearable equipment). 0

However, these data are also commonplace things, wearable equipment is also popular in our expectation. But the other thing you don't know is that more than half of the people who use wearable equipment are younger than 35 years old, and about One-third of the users are earning more than 100,000 dollars a year. In other words, those wage earners who have the most need to care about health do not become the dominant force in wearable equipment.

Matthew Effect: The rich are healthier, lazy people are more nerdy

This is a heartbreaking Matthew effect, after all, stick to exercise health this will only make Gao become "higher and more handsome and richer", and more ordinary people become more and more lack of bodybuilding consciousness.

In addition, the researchers say that more than half of users are unable to stick to the motion tracking function, and only one-third of them can hold on for 6 months, and the rest are basically "barely". About 10% of the users of wearable devices are used every day, while 7% of users use them several times a week and the remaining users are less likely to use them, says PwC's data.

Although the price of wearable equipment is not expensive, the user still presents a differentiated differentiation. PwC's findings coincide with those of Penn State researchers: young, highly educated people are more willing to buy and stick to wearable devices. And most of the group has even enrolled in a fitness class, or has already been a sports enthusiast, and the coach potato who really need sports are not on the list.

"If a wearable device wants to be successful, it has to try to change the user's habits," says some experts in the Journal of the American Medical Association. Although this is difficult, in order to develop a user-sufficient dependency, the product needs to turn external power into an intrinsic energy that urges the user to use and stick to it. ”

How to let lazy people also exercise?

To address the lack of motivation for users to use healthy wearable products, these experts recommend a "group reward" function. The existing sports bracelet and other products are more than reward clock, sports indicators of the highest active individual molecules, and these people are often the movement of people, for the real need for sports people do not play a role in urging. So manufacturers can try to tap the potential of "group", for example, through the collection of app random groups near the users, 3355 to form a team, everyone to monitor each other, set a common goal of the movement.

Perhaps the future wearable equipment is such a pattern: with the company's small partners together to form a team, mutual urge to achieve the goal of the day's movement, and the neighboring team PK battle. Finally, according to the team's average exercise rankings to reward, not only to achieve mutual supervision of the function, but also for the exchange between users to build a better platform.