The difference between SEO and website optimization

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At work, I was in the Shenzhen SEO company two times a week early meeting, the turnover rate of the company is relatively high, so there will always be new colleagues, so we often have to introduce ourselves to new employees, when referring to their position 8630.html "> sometimes will introduce themselves responsible for SEO , and sometimes say that they are responsible for website optimization. So let a lot of people have a wrong understanding: SEO is the site optimization. Not really. With this as the introduction, I will come to analyze the next seven night to understand these two concepts. Hope to let you no longer misunderstand the relationship between SEO and website optimization.

What is SEO?

This concept, we have introduced before, SEO Chinese name is "Search engine optimization", it is using search engine search ranking rules, using a series of optimization techniques to improve the purpose of the site in the search engine rankings in the way. Deeper understanding of: SEO is through analysis, research and summary search engine ranking rules, through a set of search engine based marketing ideas and SEO technology to optimize the site, so that the site has a better user experience, so as to improve the target site in the relative search engine ranking, increase the site exposure rate, Improve the conversion rate of keywords, so that the site through search engines to get more revenue. This is what I understand SEO.

What is website optimization?

Seven nights in 2006 began to contact site optimization, but I did not know SEO. At that time, I know the site optimization for the entire site's use of convenience and beauty, as well as the speed of the Web page load optimization, I said here the site optimization includes three parts: speed, art, use. To improve the speed of the site must find some factors that affect the speed of the site, such as code bloat, space performance, picture size and quality, etc., for the code is bloated we used DIV code to replace the previous use of a wide range of table, for the picture is too large on the reasonable cut pictures, compression and other These can be said to be website optimization. Art embodied in the website interface, a high-quality website, in the art must not be too bad. Then there is the use of the problem, there is a word in my mind is more yearning, that is, "barrier-free web design." The purpose of the barrier-free web design is to adjust the content of the Web page to a Web page suitable for people with visual impairments, in addition to meeting the special vulnerable groups of people with visual, auditory disabilities also improve the display of the major browsers, and significantly improve the ability to use the keyboard to read Web pages, so that the operation of the Web page more friendly ( Especially for the visually impaired, I think it also belongs to the scope of website optimization.

Today, it seems that many people have forgotten the real site optimization is what, think SEO is the site optimization, here I can only say, are the search engine to provoke the goods.

The relationship between SEO and website optimization

Seven nights that SEO is just a part of the site optimization, optimize a site is to make the target site better use, smoother, more beautiful, more valuable, more useful ... The way to optimize a website varies according to different purposes and requirements. SEO is to make your site more valuable, more useful, better use a kind of web site optimization techniques and methods.

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