The difference and connection between marketing, sales and advertising

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Many entrepreneurs, entrepreneurs, and webmasters have been vague about the relationships and boundaries between marketing, sales and advertising. Are they doing the same thing?

If ever you were, or until now, you are still confused about marketing, sales and advertising, and also pay a lot of tuition fees, waste a lot of money and immeasurable energy, time and feelings, that this article will make you a shadow of the heart, thoroughly understand marketing, sales and advertising of the truth.

+ Why is marketing, sales and advertising different?

+ Why do you need not only marketing but also sales and advertising?

One word, but not the same. In particular, marketing, sales and advertising are different, they do not do the same thing. When you confuse them, they can't bring you anything except wasting your money, time, energy and feelings.

True, marketing, sales and advertising have the ultimate goal of only one: deal, but they play different roles and functions in the process. In this article, Pujiang and you share some of the fundamental differences between them and their relationship and influence. Of course, these are just simple explanations based on my personal thinking, not a hands-on tutorial on how to do marketing, how to do sales, and how to advertise.

Marketing

The traditional definition of marketing is "to identify a demand and meet this demand", although it is a very simple explanation, but to expand, there are the following 7 main points:

1. Market research-Identify people's needs, consumption perceptions, geographic location and how best to reach them and reach them. This is in the win Network marketing operating system, that is, the market profit area of the basic components and basic concepts.

2. Product development-create products and services to meet the needs of the market profit area. Product research and development is only a win network marketing operating system in the most basic shopping cart first step, then you need to the shopping cart system settings and configuration, that is, pipelines and slides. Among them, the pipeline is the value distribution system of the shopping cart, and the slide is the profit distribution system of the shopping cart.

3. Testing-the whole process of testing marketing, sales and advertising, from market research results to product and service, pricing, distribution, sales, and human resource strategies and systems. The purpose of the test is not only to optimize, but also to enlarge, the most important purpose is to copy.

4. Distribution-How to introduce the product to a customer group at the same time and place. For distribution, in the WIN Network marketing operating system, there are two specific strategies, namely Affi (website Alliance members) and JV (risk partners).

5. Pricing – To put it simply, is the total of all costs and profits. The basic principle that we should not overlook here is that prices must match the value, or they will be suicidal. Of course, if the special pricing is for special marketing purposes, it is not, for example, to catch a dive or to give thanks to the old customers to do the chase.

6. Sales-How to let customers buy your products and services. Here more is Win Network marketing operating system inside the transaction link. For this link can smooth smoothly, your sales process needs to grasp, otherwise sales and marriage will be very strong resistance.

7. Market communication-includes communication with each level of the target market, which is the market profit area. Including the company image, brand awareness, product identification, advertising, packaging, public relations, network exposure and trademarks and so on. Of course, it also includes public relations, public relations is not simply to sell your products and services, but also to protect you in the market profit area to continue to do business right.

Sales

As shown in the seven points listed above, sales are just one link in the entire process. But there is a very important and very simple reason: no matter how the market profit area consumers need your products and services, unless they want to, otherwise they will not buy! In other words, the only task of selling is to make people want what they need.

There are three ways to sell, briefly as follows:

1. Advertisement------------drive the consumer's attention and concern about the product or service point of your deal.

2. Visual consumption-promote the products and services of your trading proposition to those who buy quickly.

3. Personal sales skills-get through any joint between advertising and visual consumption.

In fact, this process is like a funnel ...

1. Advertising-advertising good, you can open the top of the funnel to bring a large number of potential customers, because the ads can reach the most people, so the lever is the strongest place.

2. Visual consumption-driving potential customers to the bottom of the funnel to move, in fact, to achieve the quality and quantity of potential customers do filter analysis.

3. Personal sales Skills-focus on the turnover and sale of high quality potential customers filtered out in the funnel.

The leverage of personal sales skills is weakest because this link is the least accessible to people, usually one-on-one. Also, the ability to perform personal sales skills depends to a large extent on the salaries, commissions, travel, support services, resources and training that the company can pay. If advertising is doing very well, personal sales skills are likely to be completely limited.

Advertising

Advertising is the strongest lever force in three sales methods, at least in terms of potential. However, because entrepreneurs and entrepreneurs and even marketers, the advertising and public relations, sales and marketing confused, and can not work together to play the exponential effect, if the operation alone, many times can only exclaiming that the cost is too high!

Public relations, sales and advertising are really different, but they are closely related.

+ Advertising-is a function of the sales process;

+ Sales-is a function of the marketing process;

+ Public Relations-is also a function of the sales process, only to be separated from sales and advertising.

In fact, only if the relationship between them is so clearly and intimately connected is clear in the brain that you can enhance the power of individual or combination operations in your company and website.

What is the connection between your website and internet marketing, sales, and advertising?

Your site may be a powerful machine that all of these functions can be realized and played ...

+ Maybe the site itself is a product, like Pi Marketing site, for entrepreneurs and entrepreneurs to provide the most valuable network marketing information and network marketing recommendations;

+ Perhaps the site itself is a form of advertising, driving the potential customers and customer groups to the shopping cart and database mobile;

+ Maybe the website itself is a form of visual consumption, to the potential customers and customer groups to push your deal claims or marketing information;

+ Perhaps the site itself is a form of personal sales skills, mainly used to get through and solve any joint between advertising and visual consumption;

+ Perhaps the site itself is a form of public relations, to protect the company's online and network rights.

No matter what functionality or combination of functions you implement on your company's website, you can't ignore and confuse the differences between these features. Maybe you're combining them in a whole new way, but the basics don't change.

Special reminder: If you are temporarily unable to understand the exclusive term for PI marketing that appears in this article (Win Network marketing operating system; market profit area; shopping cart; pipeline; slide; database; testing; copying; grasping; closing; chasing sales; selling claims ...), you can continue to focus on the latest trends of Pi marketing website, Also can buy win Network marketing operating system DNA version of "Win Pin secret", thoroughly uncovered marketing rebellion will and the history of the greatest of the top Ten Network marketing giants to create a trillion business empire marketing Arsenal.

Special Note: This article A5 starting, reproduced please indicate the source Pi Marketing (www.3i4.cn) and the author name (marketing treason will).