The difference of the rise of the third party payment platform

With the introduction of new rules on third-party payment licences, more and more traditional enterprises have received third-party payment licences. For a time, the third party payment market smoke four, competition is also escalating. After the traditional enterprises have exerting force, the pattern of the third party payment market has changed quietly.





recently, China's second quarter of 2012 issued a authoritative survey of the third party pay market monitoring, show that HNA's new students pay two quarter Internet payment transactions reached 6.6 billion yuan, ranked eighth. This is the traditional industry group's third party payment enterprises to enter the country's top ten. The emergence of new payment means that the market pattern of third party payment is about to face a big.




The rapid rise of
's new payment confirms the view of the Analysys analyst: "The traditional domain informatization, the electronic degree is increasing, this will be the third party pays the significant opportunity, the market pattern also will have the change." "However, the rise of the new payment is not accidental, but the inevitable result of its intensive farming differentiation strategy."





, a traditional business that started with aviation, faces the challenge of "cross-border" payments. In order to gain a firm foothold in the third party payment market, we must perfect the combination of "tradition" and "Internet", and merge the HNA corporate culture and Internet culture deeply, and become a competitive third party payment enterprise. In the third party payment product homogeneity Competition market pattern, the new student pays opens up the suitable own management road.





It is true that large enterprises such as HNA, Suning and Baihui have a unique advantage in traditional fields, large economic entities and numerous industry resources support, which can provide strong support for third-party payment. In fact, many traditional enterprises have entered the third party payment market, and have not gotten rid of the third party to pay the product homogenization of the curse.





in particular, the current market of third-party payment products, mainly focused on network payments, prepaid cards and bank card receipts this old three. From the functional point of view of the products, these third-party payment products are similar, this is the third party payment enterprises difficult to develop the incentive. In view of this, from the traditional enterprises to kill into the third party payment market HNA, launched a personalized third-party payment products, and the construction of a unique O2O business model.





It is reported that the new students pay the Internet payment platform has been in E-commerce, aviation, logistics and other industries to achieve the access of thousands of quality merchants, online, the new students pay prepaid card-new Easy card also with HNA's major airlines, distribution of the country's hundreds of hotels, supermarkets, convenience stores, department stores and other strategic cooperation to achieve, To provide consumers with accommodation, tourism, car rental and other one-stop membership services.





through the line under the complete payment system system, the new payment to the past dispersed in the various sectors of customer information data integration on the new payment platform for cross marketing or precision marketing. It is not hard to see that new students pay for the new card is not just a simple electronic payment products, or a load of integrated marketing products. Both the payment function and the marketing function, this is the value of the new card, but also the value of third-party payment products.





Another Jin Jiang Electric company that enters the third party pays the profession, after obtain the third party to pay the licence, with the integration strategy breakout. As we all know, Jinjiang group below not only has Jinjiang star this national famous economic hotel, there are many star hotels and tourist routes. "Jinjiang e cartoon" is the third party payment platform, plus Jinjiang Travel (www.jinjiang.com) and "Jinjiang ceremony enjoy" two major platforms, integration into the Jinjiang's Third-party payment platform for the bright spot.





It is not hard to see that, compared with the market's specialized third-party payment products, such as new pay for the traditional enterprise of the Third-party payment products out of a differentiated competition route, which is also the reason for the emergence of new payments can be. In addition to the new card, the core competitiveness of the product, the new payment also for the logistics market launched a corresponding Third-party payment products, began to take the fixed-mode payment solution market route.





in the future, the third party payment market will be more competitive and the entry threshold will be higher. Although the traditional enterprises such as the new payment does not have a strong internet, but behind the numerous resources and strong financial strength for the traditional enterprises to pay third-party payments to create a convenient condition, which has become the third party to pay the market pattern shuffle incentive.