The "Doomsday" stunt, promotional items.

Interpretation of Science and technology: the Mayan prophecy of the 2012 days of the end of the world-December 21 has passed, and did not happen the so-called "doomsday." Interestingly, the end of the 2012 world not only become some lawless elements to deceive the public excuses, but also by the business to make a fuss, the end of the money.

Taobao, Day Cat Mall, Jingdong Mall and other electric dealers on 21st on the day of the "Doomsday" gimmick promotional items, while others are trying to avoid the "doomsday" gimmick.

Here is the It Times report:

According to the Mayan prophecy, today is called the end of the world. These days, Chinese and foreign experts continue to refute the rumor, the media talk about scientific truth, many people laugh about it. However, "Doomsday" for some businesses, is never a legend, but a gimmick and business opportunities.

"Doomsday Marketing" is overwhelming

The reporter has logged in to many home appliances merchant website to discover, is playing "Doomsday" the promotion merchandise overwhelming, these commodities are divided into three categories: one is the "doomsday" of goods, but the "Doomsday", "Doomsday specials," such as the label, a kind of "doomsday" directly related to the flight of goods, such as "the end of the flight package", " Doomsday emergency Sleeping Bag "; another category is the" Doomsday "concept of the emergence of some of the products, such as" Doomsday Ticket "," Doomsday envelope. "

What is the ability of these "doomsday" commodities to absorb gold? Taobao top sports outdoor franchise store A "Doomsday Flight package" (in fact, the family disaster emergency package), the reporter turned over its transaction record, December trading frequency than the previous months more concentrated, businessmen also confirmed this point to reporters.

When it's time to "ban" doomsday ads

December 18, Dangdang Business received a notice: "All the banner (website banner ads), whether the platform side or the business side need to be in all promotional material to cancel the word" Doomsday ", all to ' year-end big promotion ', also do not write ' doomsday price '. ”

A operation manager of Dangdang Baby's department confirmed to reporters the existence of the notice. Dangdang PR Manager Guo He to the notice, but he said that Dangdang will not borrow the end of the sale.

"I don't think it has much effect to understand this notice. Dangdang Business for this notice, also generally accepted.

Reporter learned that the current major electric platform in the introduction of similar provisions seems to have only a dangdang. Taobao PR people told reporters, "The business organization of what kind of marketing approach will not be too intrusive, unless the violation of the law."

Journalist Notes

"Doomsday Marketing" or not.

In addition to the Electronic business site, there are many on the Internet in the name of "Doomsday" marketing activities. Youdao Cloud Notes "three quotes book" activities are underway, but they think their "doomsday marketing" is not only a gimmick. Youdao Marketing Department Xu Yuxi told the IT Times reporter, they hope that the user through handwritten three quotes book, "Doomsday" to express some words that can not be expressed at ordinary times, tell those who are most important in life of their true feelings.

"The end of the topic, do not touch for good." Huashan, chairman of China-China Marketing Consulting Co., said to the IT Times Reporter: "You think it is a gimmick is a joke, but there are always fools will take seriously, and serious consequences." The police are catching up with the people who have borrowed the doomsday scam. "(Yang Xin 倢)