The drug companies said that the volume of traffic sales doubled growth, drug dealers weak scattered

This report (reporter Liu Xiayang miao) "Days Cat can sell medicine" question has the answer. After eight months of stagnation, the days of the Cat Medical Museum opened quietly the night before, more than 10 pharmaceutical companies stationed, about 20,000 kinds of drugs as a platform to display. It is believed that the era of pharmaceutical electronic business will be opened.

Drug companies said the volume of traffic turnover doubled long

Restart of the days of the Cat Medical Museum has Shenzhen Sea King star Pharmacy, Shanghai Fu mei Large pharmacy, Beijing, such as large pharmacies, such as more than 10 pharmaceutical enterprises stationed in the display of OTC drugs, medical equipment, nutritional health and other categories. Prescription drugs are not on sale.

The official opening of the day, the Cat Medicine Hall followed the "Jump" mode, that is, the cat to provide drug information display, consumer purchase is to jump to the corresponding pharmaceutical business site to complete the transaction.

Stationed in one of the drug companies, happy People online pharmacy director Xu Yi said, less than a day, happy people flow, sales have doubled growth. However, the specific turnover growth will run for some time, stable after the statistics.

Tencent and so on have a drug trading card model or be emulated

Last June, Taobao Mall (later renamed the cat) launched the "Medical Museum" to showcase over-the-counter drugs and health products. Shanghai Fu mei Large pharmacy, Beijing Gold Elephant Pharmacy, Hangzhou jiuzhou Large Pharmacy, Jiangxi Happy People's Congress pharmacy, Yunnan White Medicine (000538, shares bar) large pharmacy 5 pharmaceutical companies stationed in the collective. 18 days later, due to the lack of qualifications were registered in Zhejiang Province Food and drug regulatory authorities to investigate, and immediately stop selling over-the-counter drugs. The National Drug Administration said that Taobao did not obtain the online drug sales qualifications.

It is reported that the sale of drugs through the Internet, must be approved by the drug regulatory authorities, access to the Internet Drug Trading service organization qualification certificate, which requires enterprises with more than 10 physical pharmacies. Taobao Mall has only obtained the "Internet Drug Information Service certificate."

According to the Cat People said, the medical museum is stagnant part of the reason is with the relevant departments of the online drug sales process communication.

Cat, the public relations people yesterday explained that the cat only set up a platform to release information, itself does not sell drugs, so do not violate the rules.

However, another personage in the industry revealed that the first trial operation last year, the days of the cat like clothing and other products can be directly under the purchase of drugs, so was stopped.

It is reported that nearly hundreds of pharmaceutical enterprises have access to the "Internet Drug Information Service Certificate", Tencent, Sohu, NetEase have access to drug trading service certificate.

"The days of the Cat Medical Museum on the line, means that the drug regulatory authorities to" jump "mode of acquiescence. This is the bellwether of the pharmaceutical and electrical industry, said the source.

Analysis

Pharmaceutical electric dealers are weak and scattered

For the day of the Cat Medicine Museum on the line, the industry believes that at present, the medical and electronic business is small and scattered, can not hold the regiment difficult. With the help of the cat's platform and awareness, sales will go up and the habit of buying drugs online can also be fostered. But some people believe that pharmacies stationed in the days of cats, is bound to trigger a price war. Taobao's strong position, will lead to businesses in and not, for Taobao work and brutal elimination between the choice.

For "selling drugs" are not only interested in the cat, the same no line on the sale of drug qualified Jingdong, previously announced with Kyushu Tong (600998, shares bar) cooperation, Dangdang CEO Guoqing also said, in the active application of relevant business qualification. (Liu Xia)