The effect evaluation system of network Marketing

Now the social economy is pragmatic, heavy income, network marketing is also the case. Network Marketing concept of the 1th is to enterprise marketing goal-oriented, which means that all the network http://www.aliyun.com/zixun/aggregation/9371.html "> Marketing means are around marketing goals to choose and arrange." Then, we must understand the marketing goal effectiveness Evaluation index, is to make clear, we want to achieve what kind of marketing effect, such marketing effect can be decomposed into what kind of evaluation index, these indicators of how much high, how much low, how much to achieve the desired goal.

We divide them into three levels according to the characteristics of these evaluation indicators:

First level

Order Quantity Telephone Consultation amount member registration amount of voting quantity

This level of indicators, is the most direct concern of the business marketing results or is the fundamental marketing indicators, such indicators of the decision variables, the content of the site, product prices, business services, sales staff response speed and ability to occupy a higher weight.

Second level

Independent IP and PV alexa rank PR

This level of indicators, for network marketing service providers, is the core indicators to verify the results of marketing. These indicators are the prerequisite for the first level of indicators, without these indicators, the first level of indicators could not be discussed.

Third level

Keyword Ranking page contains quantity of the number of CPC

This level of indicators, network marketing is the most basic indicators, they are technical personnel, media managers the most concerned about the part. They are also the basic guarantee of the first and second level indicators.

Finally, we use a legend to show the relationship between these indicators.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, Please keep the source of the article and the author and the site consistent Www.rulin.net/blog