The era of mobile interconnection must comply with open rules

We see that the wind of the Internet platform has started to get stronger since Apple and Google's platforms have piled up enough market sentiment and wealth effects. So what is the change in this ethos? In fact, very simple, in the platform of accumulation, can bring more win the opportunity, the big platform to get their own interests, small developers and entrepreneurs on the platform also got their own opportunities. For users, the platform provides them with a broader arena for enjoying services and applications. This is the outcome of the win, but also an open ending.

The internet is meant to be open, which is in line with the direction of the Internet. Once upon a time, our big service provider just thought about how to glue more users to their fields, instead of giving partners, or other operators, opportunities, including opportunities for participation, and a large user base in their own circle is not better to release, which is actually a cage. With the advent of some open models, we find that openness is the best medicine to solve this dilemma. In particular, the success of Apple and Google has stimulated the development opportunities that this open platform brings.

While the success of Apple's iphone and ipad is not replicable, Apple's philosophy, especially the opportunity to build on its own application platform and share opportunities for third-party developers, can be replicated, including the development applications that Google Android brings. So we see in the domestic market, including Tencent, Baidu, Shanda, Alibaba, Sina and so on are doing their own open platform, in their respective platform to glue more users, and bring more service applications and support, this is a kind of development of thinking.

Of course, the platform has different focus, but also have their own development trajectory and direction, including the application of the future, in their respective platforms can be bonded to different users and participants, this is China's vast internet community decided. Recently, we have seen that, when the mobile internet has become the focus of future development, according to the opportunities contained in this platform, but also from the various armies of the road, all hope that in this market layout to get their own opportunities. As the largest internet company in China, Tencent is also actively layout this market, recently, Tencent Wireless began to set up an open platform to help the industrial chain of all parties and individual innovators to achieve their own value.

As we all know, at present, China's mobile internet users have exceeded the scale of 300 million, the market prospects are broad. The rapid development of mobile internet industry has become inevitable, in this torrent how to find the company's own positioning will become very critical, and open is an eternal theme, but also a chance for mobile internet development. Tecent is to seek this kind of development idea to build open platform. In order to bring more opportunities to the market, but also to provide users with more experience, we see Tencent Wireless Open strategy includes three aspects of deployment.

First, a wide range of product areas open. The product has enough space, suitable form, to reflect the creativity of individual and third party, such as mobile phone QQ browser plug-in system, such as Application Center, game platform for developers to organize activities. Second, the broad opening of the field of business cooperation. Tencent Wireless to this area a concentrated understanding is embodied in Qq-service, is for the handset terminal Enterprise and the operator provides the whole solution, provides the most convenient application plan for the partner. Third, the establishment of an open system. On the basis of the first two levels, the formation of an open platform system, the development of rules of the game, can make the open strategy more effective and sustainable, such as the game platform to provide developers with opportunities, will be as a long-term strategy to launch, in the future, more products are also open in this form.

Tencent said, "The concept of mutual benefit and the intention to serve the action, to help the industry to achieve rapid development and win." When the outside world once criticized Tencent's "cottage", the opening of the Tencent Wireless is undoubtedly to eliminate the outside world to Tencent's consistent view of a change of opportunity. As Mr. Ma promised after the 3Q war, Tencent will give partners more opportunities to participate, but also to build their own open platform, this is the attempt and layout of Tencent Wireless, I believe that there will be more Tencent application products and platform to build, for other participants to provide a shared opportunity, The effect of this openness is that Tencent's product users will be more bonded to higher, stronger, and then firmly comb their market hegemony.