The existing situation of domestic commercial vehicle networking industry

Starting from 09, with the concept of "Internet of Things", "car networking" noun in October 28, 2010, Baidu keyword for the first time search, enterprises for their own publicity needs, also have to use the "car networking" to dress up their own, I have seen do street lamp control enterprises that they are car networking, Do the car park control also said that they are car networking, in fact, they also did not say wrong, the definition of the Internet of Things is "things connected", then the car network to do the thing is "car and car, car and people" information interaction, but can embody the spirit of "interaction", but not only to play a concept so simple. Car networking has been talked about, but said much is the car network of small cars, today we talk about another type of car networking that thing-commercial car network. Before David, outline a few nouns. Commercial vehicles: They are positioned to refer to vehicles that are used to transport people and goods in design and technical characteristics. Commercial vehicles include all trucks and more than 9 passenger cars, divided into passenger cars, trucks, semi-trailer tractors, buses, passenger cars and incomplete vehicles and goods vehicles, a total of five categories. Simply speaking, the "bus and lorry" in the conventional sense. Vehicle: A satellite positioning traveling recorder, which is a terminal (or Beidou terminal) conforming to the standard of the satellite positioning System of road transport vehicles. Pre-installation: Refers to the satellite positioning drive recorder in the vehicle before the factory to install, generally by the car manufacturers themselves. After installation: Refers to the satellite positioning drive recorder in the vehicle after the factory to install, generally by the vehicle landing area local operators to install themselves. The value of the car network, some people say that the depot with "car networking" this layer of gorgeous coat packaging their own, is in the "tightening belt" to build "atomic bomb", poor play concept. Of course, some people say that this is a forward-looking move, is the form of enterprise development, is the inevitable growth under the environment. Next, we approach them from the side. Depot's faltering: depot (this article refers to Commercial Vehicle depot): Often the car networking industry to carry the role of the banner, car inside the vehicle network Toyota's G-book, General OnStar, Rong Wei Inkanet and Nissan Carwings, I believe we have been familiar; But in recent years, In the commercial vehicle industry depot has also launched its own brand, in the domestic more famous has Xuzhou Jinlong's "G-bos Intelligent Operating System", Shaanxi Steam Heavy Card "days Line Health car networking System", Yutong Bus "an" and so on. It costs a lot of manpower and resources to set up the whole system. For example, Suzhou Jinlong's "G-bos Intelligent Operation System", light G-bos Wisdom of the lecture hall from the south to the north, from east to west to talk about a few good, the consumption of a lot of manpower and resources, for this year net profit of about 1% Enterprises, this is a sum of " Miserable "expenditure, I believe that this situation is not only in the body of Jinlong, many commercial car manufacturers are how many have this pain, then, why the domestic depot is still so persistent? For the dawn of the night commercial vehicle depot is so keen on the investment and construction of commercial vehicle interconnection, which is to follow the marketThe big picture is inextricably linked. For example, in Shaanxi-DeLong tractor, factory car price of about 300,000 yuan, but the actual operation of the car in the process involved in the service market costs, will be the car price itself 2~3.5 times, that is, commercial vehicles after the service market (such as insurance, fuel, accessories, etc.) will produce 600,000 ~105 million costs, The vehicle service life in general in 4-5 years, the bus will be a little longer, generally in 7-8 years, this market to bring the profit space, is the manufacturer no matter how the teeth can not give up and ignore. In fact, in developed country commercial vehicle market, the vehicle service market is already the important profit model of each big depot, this is based on the mature technology and the use habit of the audience. But at home, this environment is not completely sound and mature, so the major manufacturers to build car networking system, set off this revolution, for their own development to open up the road. The realization of commercial vehicle networking and the sound of the entire industry chain is the most urgent and want to achieve the vision of commercial vehicle depot. In fact, many people will question whether the Internet is a bubble, gimmick, how it has a market value? The following overview 5 points: 1, reduce after-sale disputes, all with data talk car networking system can monitor and save the operation of the vehicle data, when the vehicle failure, and therefore cause customer losses, can use data to quell the dispute between the two sides, to help customers avoid duplication of irregular operation errors, this is especially in the passenger transport industry is very effective, The efficiency of data achievement. 2, online tracking, to avoid the loss of spare parts supplies sales through the vehicle running data collection, but also the formation of accessories, supplies use reports, in need of replacement, in time to lock accessories, supplies and repair sales opportunities. This is a big market, this piece of operation is good, can even win the commercial vehicle after half of the market. 3, fault warning, to avoid major accidents in general car networking system, have a set of management platform, the platform can generate a variety of topics of historical data analysis reports, trend reports, and through the page, mail, SMS and other ways to report the abnormal situation, to avoid small fault caused by large accidents. Of course, the value of early warning depends on the accuracy, and the accuracy depends on the data and acquisition and processing capacity, which is a slightly cumbersome process, but with the maturity of the technology, the value of this function will become more prominent, because accurate warning, resulting in the minimum risk of loss. 4, reduce after-sale maintenance costs to master the vehicle operation data, means that can analyze and judge the cause of the failure. For faults that can be ruled out remotely, the cost of travel is reduced. Compared to small private cars, commercial vehicle maintenance requires more professional technicians, which means higher costs, and because of the nature of commercial vehicles, resulting in the scope of its unit can be repaired in the area of the possibility of less than the individual car, so this value will be more prominent. 5, the formation of manufacturing + services business model from a single vehicle manufacturer into a service provider, the formation of products and services differentiated, to avoid direct price competition. The success of this millet cell phone and Luo to make a mobile phone to vigorously develop their own hammer system is a reason, that from other, the opponent is difficult to copy the field to and competitors to form the value of differentiation. The above 5 is all about direct benefit, I have in a car network with a vehicle networking project leaders to learn: The car depot to achieve the network project, the ideal result is indeed the realization of the vehicle after the service market value, such as through the system to achieve product accessories timely tracking and wholesale, tire wholesale, The wholesale of oil and even insurance wholesale, profit point from selling the car itself to the sale of vehicles after the service. is government regulation an oncoming breeze? Although the domestic depot has been looking forward to the developed countries have now implemented car networking business model, but social policy is not the same, it will inevitably lead to the formation of a different "commercial vehicle network" form. In recent years, commercial vehicle traffic accidents have become the focus of livelihood, in order to make the commercial vehicle industry more standardized, the Government has continued to publish a number of policies and regulations. Delivery (2009)808 the notice on promoting the development of the transport of transportation according to the national requirements, the Ministry of Transport at the end of this year to complete the monitoring platform for trailers, all new vehicles must access the platform for unified supervision, while car users can enjoy the government compensation. February 28, 2011, the Ministry of Communications issued the "Road transport vehicle satellite positioning System vehicle terminal technology requirements", and formally implemented on May 8, 2011, requiring "two passengers and one crisis" vehicle must be installed in-vehicle terminal products. At the same time, the vehicle terminal must meet the relevant laws and regulations jt/t794 "road transport vehicle satellite positioning System vehicle terminal Technical Requirements", GB/T 19056-2012 "vehicle travel recorder", GB 7258-2012 "motor Vehicle safety technical conditions" and other requirements. Comments of the State Council on strengthening Road traffic safety work The "2012" 30th indicates that heavy-duty trucks and semi-trailer tractors should be equipped with satellite positioning devices before leaving the factory, and access to the public supervision and service platform of road freight vehicles; The Ministry of Communications and January 4, 2013 issued the delivery of the (2012)798 No. On speeding up the implementation of the "key transportation process monitoring and Management Service demonstration system", the "two customers and one crisis" in the transport market of all the newly entered demonstration provinces (Tianjin, Hebei, Jiangsu, Anhui, Shandong, Hunan, Guizhou, Ningxia, Shaanxi) are required since June 1, 2013. The vehicle and the heavy duty truck and the semi-trailer tractor should be installed the Beidou compatible vehicle terminal before the vehicle factory, the heavy duty truck and the semi-trailer tractor should be connected to the national road freight Vehicle workers supervision and service platform. The introduction of these policies, more standardized commercial vehicle monitoring and management, in particular, the last one, the requirements of vehicles in the factory before the installation of Beidou-compatible car terminals, this would have been a wind relay thing, if all vehicles must be installed in line with the standard Beidou car terminal, then the Beidou car terminal is not a vehicle add-on, There is no longer a need for the depot to worry about increasing the cost of selling cars because he has become a vehicle necessity, in the form of tyres and instrument consoles; At the same time, due to the development of technology, vehicle networking technology can be provided on the Beidou vehicle terminalOn the development of more functions, to achieve the network of automotive aftermarket value-added services. It is a longing thing to think carefully. Operator-strong dragon hard pressure bully but, waiting for the dawn must be a difficult ordeal of the process, the existence of operators became the night longer role. The business vehicle networking industry has a very distinctive role, that is, operators (the operators here refer not only to mobile, Unicom, telecom mobile operators). It can be said that every commercial vehicle concentration area, have their own regional operators, large to provincial and county, operators everywhere. These operators have a variety of ways to monitor their vehicles, some work with local carriers, some with the DMV, and then charge for the maintenance costs of each vehicle. At home, to receive operating services for the livelihood of the enterprise Bhing, including some listed companies, such as Jiangsu has a construction machinery vehicle operations for the main business enterprise as early as two years ago listed. These operators survive the cost of operation and the terminal difference, and the car network and government policy of the depot is undoubtedly a big blow to these operators. But the strong dragon hard pressure bully, most local operators in the transport and DMV checks, many car owners in order to get out of the car as soon as possible, forced to install a set of Beidou in the local terminal terminals; long time, the owner also understand that, in the purchase of cars, also made clear not to install the Beidou car terminal, car depot in order to sell the market, also forced Discard the front mounted Beidou vehicle terminal. Summed up the words will be very anxious to ask, you ya said so much, the car Depot network can not achieve it? Who can answer such a big question, and what do you mean by "realization"? Finally, let's look at the value of the three characters in your game. A: Depot, that is, the dawn of the depot to realize the market value of vehicles after the service, such as through the system to achieve the timely tracking of product accessories and wholesale, tire wholesale, fuel wholesale and even insurance wholesale, profit point from the sale of the car itself to sell vehicles after the service. B: The government, the main purpose is to standardize the monitoring and management of commercial vehicles, the implementation of national vehicles in the network monitoring, not to profit for the purpose. C: Operators, the vehicle after the landing, the follow-up operation and maintenance of profit for the purpose. In fact, there is no very big competition between the three, but throughout the car-networking market, as the revolutionary advocates, almost all the automakers are making the same mistake, switching the role from depot to operator. We can see that most of the network brand, will follow an operating fee rules appear, what the first year of free use, package three year discount how many and so on, since you are waiting for the dawn, it should give up the opportunity to appreciate the moonlight. It is not worth the candle when the dawn comes late.