The final result of the platform fight

June 6 News, yesterday, the cat forcibly asked the seller to evacuate the Beijing-East promotion special event was exposed. Only product Show network contact with a veteran cat original brand business, the matter expressed views.

The merchant pointed out that the electric business platform for suppliers to compete for resources "fight", the final result may be only one, is to aggravate the sense of crisis of brand, let this group cohesion stronger. "Fight this kind of thing the force is mutual, today I hit you a fist, tomorrow you hit me a fist, popular say ' come out of the mixed sooner or later '." ”

The merchant admits, "two choose one" can be said to be a no solution "heaven problem". In the face of this situation, brand operators with the platform to play, as their own play, follow their own pace.

According to the only product show net understand, some brands in the face of choice, most of the strategy is to ensure that the activities of the cat, first focus on one end of the promotion. As for other electric platforms, such as the Beijing-east, the name of the shop or brand to launch activities, rather than playing "Jingdong" under the banner of promotion.

"We do activities all the year round in Jingdong, this is our own rhythm and arrangement." "The above brands to the only product show network, the brand in this critical moment, to find their own position is particularly important." To this end, the business for each platform in the year to promote not too much anticipation, only as the end of the double 11 of a rehearsal and exercise.

As for why the brand's collective "Silence", the brand business is blunt, the past occurrence of such things, people will stand out, but the entire electrical environment is not touched, the conflict between the platform has not been improved. "What's the value and meaning of that?" (Content from: Only product show www.vpshow.com)