The "First impression" of network marketing of Enterprise website

Source: Internet
Author: User
Keywords Network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The advent of the network era, the enterprise's decision makers do not meet the conventional marketing strategy, network Marketing has become a new magic weapon of enterprise sales.

So what is the first step in internet marketing? Of course, the site, looking at the vast majority of companies now have their own site, but also is the site why some corporate sites can bring a lot of money, and most of the company's website almost no visitors. The flow of the site depends largely on the search engine. Because the search engine has now been around this our internet life, we have begun to "do not know how to ask Baidu."

In addition to bidding there is also any way to increase the flow of corporate Web site? The answer is yes, we have to do is to cater to search engines, the so-called pandering is to prepare the search engine content, waiting for search engines to take.

So what kind of content does the search engine like? Answer this question the first to understand the search engine to see the page and our own look at the page is not the same, because the search engine is a machine, is programmed to crawl, see the structure of the Web page and code, and we see is the text and graphics displayed in the page.

For example, this page is what we see:

  

and search engine Baidu, Google, Sogou, Youdao what they see is different from what we see, what they see is this:

<html><head><meta http-equiv= "Content-type" content= "HTML; charset=gb2312 ">
<title> Radiator Price _ Quote, steel radiator, radiator brand, radiator selection-Jizhou North Heating Radiator Factory </title>
<meta name= "Keywords" content= "radiator, radiator price, Radiator brand" >
<meta name= "Description" content= "Jizhou Hebei Heating North Radiator Factory to provide you with the most accurate and timely heating radiator prices and quotes, to build a strong radiator brand, I plant at present the domestic company has the most complete form of radiator products one of the enterprises. Radiator product line covers the inner cavity without sticky sand cast iron radiator, steel column-type radiator, steel high-frequency welding fin tube radiator, steel bathroom radiator, copper-aluminum composite radiator, steel aluminum composite radiator. Diverse specifications, models complete, can fully meet the needs of different levels of users. > <style>
body,td{font-size:9pt;font-family:arial;
</style>

<base target=_blank></base>

<script language= "JavaScript" >
Tpl_img_dir = "/hbcms/template/image/zh-gb2312.tpl_7.blue";
</SCRIPT>
<script src= "/hbcms/template/image/zh-gb2312.tpl_7.blue/main_css.js" ></script>
<script src= "/hbcms/script/category_0.js" ></script>
<script src= "/hbcms/script/category_90000.js" ></script>

</head>
<body bgcolor= #ffffff topmargin=0 marginheight=0 leftmargin=0 marginwidth=0>

<!--top section (including navigation bar, top picture settings, etc.)-->
<!--website logo and top banner advertising-->
<table class= "Tb_w" border=0 cellpadding= ' 0 ' cellspacing= ' 0 ' align=center>
<TR>
<TD class=top_bg_1><p><a title= Jizhou heating North Radiator Factory ><img alt= "src="/hbcms/upload/image/big/de/ De725e6b841b2ac153dc19f9b1a7af11.jpg "/></a></p></td>

<td class=top_bg_2><p style= "Text-align:center" ><span style= "Font-size:xx-small" ><span ><span style= "font-family: Song Body" ><strong><span style= "Font-size:xx-small" ><span><br
<span style= "color: #ff0000" > Latest radiator quotes </span><br/>
<br/>
<a href= "http:// Www.jinuan.com/jinuan_article/6f/174.html "> Radiator price </a> </span></span><span style=" Font-size:xx-small "><span style=" font-family:arial "><a href=" http://www.jinuan.com/jinuan_article/1e /141.html "> Steel heating Radiator Price </a>&nbsp; </span></span><span style= "Font-size:xx-small" ><span style= "font-family:arial" ><a href = "http://www.jinuan.com/jinuan_article/ff/230.html" > Cast iron Radiator Price </a></span></span><span Style= "Font-size:xx-small" ><span><span style= "font-family:arial" > <a href= "http://" www.jinuan.com/jinuan_article/5a/257.html "> Color radiator price </a> <br/>
<a href= "http://www.jinuan.com/jinuan_article/b2/255.html" > Aluminum alloy Radiator Price </a> </span></span ></span><span style= "Font-size:xx-small" ><span style= "font-family:arial" ><a href= "http://" Www.jinuan.com/jinuan_article/61/229.html "> Copper aluminum Compound _ steel Aluminum composite radiator price </a>&nbsp;<br/>
<a href=" http ://www.jinuan.com/nuanqipian "> Jizhou radiator </a></span></span></strong></span></ Span></span></p>
<p align= "center" >&NBSP;</P></TD>
 
</TR
</table>

...... (Omit several)

What's the difference? I believe that everyone has understood that the search engine can not see the pictures, search engines see the free code and text description. The first step we have to do is to set up a good website text description, even if the search engine a good impression it. In addition to the content of the site, there are three of places in the text description is more important to be sure to write well. What about the three places? We still use the above website to explain:

This is the first place.:<title> Radiator Price _ Quote, steel radiator, radiator brand, radiator choice-Jizhou Hebei heating North Radiator Factory </title> simply said that this site is called what name, this is the second place <meta name= " Keywords "content=" radiator, radiator price, Radiator brand "> What is your main product or service?
This is the last one. <meta name= "Description" content= "Jizhou Hebei Heating North Radiator Factory to provide you with the most accurate and timely price and quotation of radiator, to build a strong radiator brand, our factory is currently the domestic heating radiator products form the most complete one of the enterprises. Radiator product line covers the inner cavity without sticky sand cast iron radiator, steel column-type radiator, steel high-frequency welding fin tube radiator, steel bathroom radiator, copper-aluminum composite radiator, steel aluminum composite radiator. Diverse specifications, models complete, can fully meet the needs of different levels of users. > is like a self statement when applying for a job-simply introduce yourself and let others know more about it.

(The second and third places are invisible to the viewer and are for search engines only)

The above three items are any search engine like the site are indispensable, like the first impression of the candidates, of course, there is real talent is based on the fundamental, the same content rich use of the site will be the majority of users like.

URL: http://www.lention.com/2008/wangluoyingxiao-qiye/

Original articles such as reprint, please specify: reprinted from the View LAN blog [http://www.lention.com]

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