The first three quarters to help the three major operators profit billions of

The first three quarters to help the three major operators profit billions of

The rubbish message repeatedly cures the own "the safe operation"

"I can receive at least five or six spam messages a day, some selling financial products, some medical ads, and even selling guns for counterfeit money." Hainan Haikou residents Guzhibin said that one day they received the same number sent 3 content of the same spam message "The company has redundant bills on behalf of the open, business scope, sales of goods, advertising, information, engineering, services, building materials. ”

Guzhibin received these spam messages, only in recent years a microcosm of the proliferation of spam messages. Although in recent years the authorities have repeatedly introduced measures to improve the spam message, but this "disease" has not been effective governance.

One of the important reasons for the spam message "persistent" is that telecom operators are "colluding" with spammers ' interests. The Ministry of Industry to the "economic reference newspaper," the data provided to show that "January-September this year, China's mobile short message business volume of about 697.04 billion, according to the relevant departments estimated, junk text messages accounted for about 20% of all text messages." According to this calculation, only the first three quarters of this year, spam messages for the three major telecom operators brought billions of yuan income.

Persistent.

Ministry of Communications has many times to carry out garbage message management, Mobile, Unicom, telecom Three operators also signed a governance agreement, special treatment of spam messages. However, spam messages are still not effectively governed and frequently appear on people's phones.

"You have suspicious parcels seized, please inquire!" "Sell all kinds of invoices, promised false one lose ten." "" "Home Appliance Promotion hot staged, a variety of well-known brands 30 percent sales! ”...... Shandong, Guangxi, Hainan and other places to the "economic reference newspaper," the reporter complained that today's spam too much, no day and night, all kinds of junk text messages can be sent to the phone anytime, anywhere, not only annoying, but also may suffer personal property loss.

Tencent (463.8,-3.40,-0.73%, real time) mobile security laboratory released the "2013 first half of the mobile security report," show that Tencent mobile phone Butler in the first half of this year to receive users to report the spam harassment message on the 356 million, significantly more than last year's total number of users reported 306 million, of which the advertising class accounted for 93.47%, the illegal publicity class accounted for 3.04%, fraud class accounted for 2.02%.

and 360 mobile phone guards recently released the "third quarter 2013 report on mobile Security status" Lists the top ten types of spam messages, including real estate advertising, discount promotions, posing identity, false winnings, pornography, marketing contraband, illegal gambling, medical advertising, invoices and educational immigration advertising, One of the real estate advertising accounted for more than 30%, ranked first, to become the "King of Spam messages."

Beijing Area website Joint rumor platform recently released "2013 first half of the spam report" that, looking at the overall data, spam messages in the geographical universality, all over the country have occurred. At the same time, the economically developed eastern region is relatively large, showing the characteristics of the East High West Low. BEIJING, Shanghai, Guangdong, Jiangsu and other economically developed areas, is a spam message "hardest hit", the average number of mobile phone users receive more than 2 spam messages a day.

Collusion of interests

The reason why the spam message "persistent", one of the important reasons is that the telecom operators and spammers have become a "community of interests", together from the increasingly rampant spam messages for profit.

A staff member of a Hainan telecom company said that sending text messages to the telecom operators to pay the price is cheaper, about two or three cents per article, but because the number of text messages is extremely large, so telecom operators can obtain huge profits.

Ministry of Information provided to reporters that "January-September this year, China's mobile short message business volume of about 697.04 billion, according to the relevant departments estimated spam messages accounted for about 20% of all SMS." According to this calculation, only the first three quarters of this year, spam messages can bring the three major telecom operators billions of yuan revenue.

Many in the industry also reflect that some companies through advertising, business customization and other ways to obtain profits will also be divided into operators. Operators are not only the actual regulator of telecom value-added services, but also the actual beneficiaries of mass text messages, this dual role makes it difficult for operators to resolve the real garbage message.

In addition, the junk short message sending cost is low, the rubbish short message pushes the person to use the technical means to evade the regulation and so on, also causes the rubbish text message to overflow. Beijing University of Posts and telecommunications [Weibo] the executive dean of the School of Economic management lv that some places of mass message prices have been low to two cents per article, is the public message service fee of One-fifth. This Low-cost operation undoubtedly provides a cheap communication tool for spam messages, leading to a large number of ads streaming into SMS channels.

LV also said that, in order to circumvent computer automatic recognition, spammers often use structured data that can be identified by the computer as an unstructured trick, such as "Development Piao" or "development of a ticket" or longitudinal, oblique writing. So technically, relying entirely on the operator in the SMS port filtering is not possible to stop all spam messages. Although the three major operators in each province have set up a manual judgment and identification of the prevention center, but helpless because of massive data and inefficient.

Regulatory Blind Area

A number of industry insiders believe that China's relevant laws and regulations exist more "blind zone", the relevant departments of supervision and punishment and almost "blank", which for the proliferation of spam messages provide a very "loose" external environment.

Some experts believe that the Constitution protects citizens ' freedom of communication, the point-to-point message belongs to the personal communication behavior, the telecommunication enterprise has insufficient legal basis to inspect, monitor and intercept the personal short message. The NPC's decision on strengthening the protection of network information initially defines the definition of spam messages, but does not specify the way in which users acknowledge receiving or refusing to receive information, as well as the corresponding responsibilities of information publishers and operators, nor does it define law enforcement departments, law enforcement procedures, law enforcement penalties and consumer compensation.

Many people in the industry also said that China does not have a unified personal Information Protection Act, the protection of personal information laws are scattered in various separate laws, and does not really play a role in protecting personal information. In addition, the current laws and regulations of the telecommunications operators in the protection of user information security and privacy obligations or responsibilities, also did not make a clear provision, which makes junk text messages can "big way".

The reporter learned that, in addition to China's relevant laws and regulations exist more "blind zone", the relevant departments for the sending of spam message behavior of the supervision and punishment is also relatively weak.

For frequently pushed spam messages, mobile, telecom, Unicom, the three operators of the customer service staff to the "economic reference" reporter said that there is a real spam message sent to the customer mobile phone, in addition to customer reports, set up a blacklist, there is no other better way. China Telecom (49.7,-0.57,-1.13%) [microblogging] Hainan branch even send a text message to remind reporters "you received the spam message, we suggest you do not have to ignore him!" ”

Experts such as Lou Yiu-Hung, director of the Communications Law Research Center, the existing telecommunications norms have limited restrictions on telecommunications operators, such as the "Telecommunications and Internet users of personal information protection provisions" for the disclosure of personal information and other acts of punishment only, "by the telecommunications regulatory agencies in accordance with the authority to order the deadline to correct, To be warned, can also be 10,000 yuan or more than 30,000 yuan below the fine, to the public notice, constitute a crime, criminal liability for the law, such a punishment is difficult to create enough deterrence.

Hainan Province, vice president of the Public Relations Association Dehong, and many other respondents think that so far rarely see which telecom operators or junk SMS push to send a large range of spam messages by the relevant departments of serious punishment, which to some extent condoned the proliferation of spam messages.