The 20 seo golden rule that the novice constructs the station must know

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I recently read the SEO Master Theresa Sheridan in Http://www.seo-news.com published the headline article Twenty Basic Tips for SEO newbies deeply touched. found that we pursue for many years the so-called inscrutable SEO is actually very simple, knowledge sometimes we think of him too complex. Now translated for your reference, the novice should have a great help, at least to avoid from the beginning of the mistake into the SEO astray. The original translation is as follows:

If you have a website and look forward to the maintenance of life through this station, from a long-term perspective, as a webmaster will have to understand some basic SEO (SEO) Common sense. SEO is the Web site to obtain the flow of the driving force, more traffic means you get more profits, so please novice carefully read the following 20 SEO Golden Guidelines (I note: This article is mainly for GG optimization, but can be used as a reference for Baidu optimization):

1. Use keyword tools first, such as Google AdWords keyword tools or other keyword based search engine optimization tools. The essence is to find the user search the most keywords, and then into your site content. Here need special attention, do not be able to pursue the keyword density, and arbitrary keywords inserted into the Web site content, should pursue natural harmony, otherwise ruyi by the search engine punishment.

2. Content positioning: Web crawler is very much in favor of regular updates to keep fresh content, so always have regular updates to the site. Post some unique and only article content that naturally interspersed your keywords. If you're not sure you can update your site regularly, blogging is the best choice, because reptiles like blogging regularly, and not content.

3. While content is king, it is also important to have an outside chain. Strive to let your station login in a variety of commercial directory stations, association organizations, alliances and other high weights of the site. No matter what station to do outside the chain, there are two principles: high quality and high relevance.

4. If you like to use pictures to do site map navigation or use Java Script to do drop-down menu, you should also ensure that there is text linked to the destination page. Web crawler is not able to grab pictures well and rely on the text to crawl.

5. The title of the page is important: the page title should be set independently of the content of the page. At the same time, the title should correspond to the target keyword, in general all headings should serve the business you want to promote (such as Enterprise name.) Product name, etc.).

6. Publish articles (domestic so-called soft text): Make sure that you include your keywords, and then publish to the article station. When you find a few days after your article is included, and have links to your station, you will be very surprised.

7. Chain anchor text: You should choose the right keywords, such as using the "T-shirt" instead of "click here" and so on.

8. Use Flash animation carefully: Reptiles can not crawl flash animation, as far as possible to avoid use. In addition, it is not appropriate to make a large flash animation background, which interspersed with a very small text link navigation, so that not only the user experience is poor, but also greatly affect the efficiency of crawling crawler, not conducive to SEO.

9. Make sure that your internal links are linked to your actual domain name, and many beginners may overlook this. For example, use http://www.xxxxx.com to do internal links without http://www.xxxxx.com/index.html.

10. Renew your domain name in time! Using the expiring domain name even a few months to expire the domain name is likely to be some search engine as cheating, and give you the station down right. Visible, some webmaster one-time to renew the domain name for several years is very wise choice. Because in the search engine eye, the long-term renewal is the website stable operation an important embodiment.

SEO is not a matter of once and for all: because search engine rules and the user's search requirements are constantly changing, you must pay attention to your station's SEO situation every day, in order to get the best results of optimization. It takes weeks for a reptile to be active on a site, but getting a high weight can take months or even a year. This only depends on the amount of input and pay, there is no shortcut to go.

12. Add text notes to the picture: use the alt tag. These include using the words "so-and-so", "So-and-so", so that search engines can find your keywords more easily.

13. Use XML map: can be obtained from Google official production. These XML maps are just enough to satisfy the hungry web crawler's appetite. Thus conducive to inclusion.

14. Search engines actually have a passion for video: You can add videos to the site and upload them to high quality video sites such as Metacafe, AOL, MSN, Yahoo and YouTube (note: Domestic video stations are similar).

15. Open Google Webmaster account: This can give you a lot of practical webmaster tools at the same time can greatly broaden your horizons.

16. With the Google Webmaster account, you can open the "image search enhanced" feature, allowing Google to include your pictures and help you do a good picture SEO optimization.

17. Monitor the site traffic conditions: For example, it is important to know which page the user is going from and which page to leave.

18. Do internal links: to ensure that users regardless of which page can easily jump to other pages, thereby greatly increasing the PV flow and user viscosity.

19. Clear and Clear URL path: For example, for search engines, www.xxxxx.com/women/buckarooboots.html obviously better than www.xxxxx.com/45773/bbb.html good understanding, but also more conducive to inclusion ( Note: At least for Google.

20. Do not easily believe that by paying the so-called SEO optimization company can quickly increase the weight and ranking. In fact, you can achieve through your own efforts.

I believe the above suggestions can let the novice through their own efforts to do a good job in the site optimization.

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