The characters of Internet product design

Design to make users satisfied, so you need to know who the user is.

1 The definition of personas: Personas are a general description of the product target user and are often described as real people. Any project can have one or more personas, and a persona represents a specific type of user of the product. ——— from the value of design communication 10 Personas: 1. The role is the result of studying the target audience, depending on the user research. 2. Is the basis for all subsequent goal-oriented design 3. Accurately express the user's needs and expectations 4. The character is not a real person, but in the design process it represents the real person. 5. Good personas can satisfy everyone, effectively end the controversy over functionality 2 user-oriented three elements: 3 user-oriented process:

4 User Segmentation Method (above company, Diamond for example): 1 user Data sources: From user research reports, user research figures (interviews, questionnaires, focus groups, etc.) 2 mainly in the user purchase for the division basis: their own wear, marriage, gift 3 analysis of male and female users of the purchase behavior and purchase attitude, Typical user analysis combined with special factors that specifically affect user goals and behavior 4 finally determine: The main user (XX), secondary users (XX), secondary users (XX) specifically affect the user's goals and behavior of special factors: User behavior and product market according to the importance of the 1,2,3,4,5: 1 lowest, 5 highest. Influencing factors user behavior product Market gift 54 own 45 Wedding 34 experience 55XXXXXXXXXXXX (some sensitive content is not suitable for public, please forgive) 5 User Group Subdivision: ² classify target user groups according to basic characteristics ² analysis of the needs and preferences of different groups ² Develop different product strategies for different groups ² identify the main "target group" and "secondary target groups" role tables & Personas: 6 Personas elements: Example: Jewelry online shopping typical user role 7) requirements analysis & functional design: ² Refine Each user requirement to a possible function ² The ultimate goal of determining the importance and priority personas of different product functions is to apply personas to the development process and to consider the measurement of user needs in each design segment. Strike a balance between user experience and business value. Source: http://www.joshes.cn/post/23.html