The computer expands the micro-enterprise market with the cloud books

"Cloud is the new blue sea market, the key is in what form of service to create new value." Our approach is to play in the ERP experience, combined with the simple mobile phone interface and anywhere can operate convenience, so that users feel the benefits of the cloud. "Ding computer Small business group Taiwan Small and Medium Enterprises Cloud Division product director Lu Kong

With the development and demand of different stages of industry and enterprises, the new information technology combined with the model of operation and management is used to provide the diversified service of enterprise E. The April 2013 new "cloud book" is the first smart phone in Taiwan to account for the APP, lock the micro-enterprise accounting management needs to build, ancillary services, including cloud invoicing, Cloud secretary is also poised to be sent.

Business requirements

The cloud books carry on the monthly rent Service Valuation mode, 3 account free use of the monthly fee as long as 300 yuan, locked customer base is less than 5 employees, capital of less than 1 million micro-enterprises, it is estimated in Taiwan about 800,000, and improvements hope this year to achieve the target of thousands of users.

Lu Kong said: "Software companies are aware of the development of the cloud, like the three years before the start of the evaluation, the formal introduction of the cloud books, the interior has done a lot of city regulation, analysis and discussion. We find that the products and markets that cloud services cut into will impact the original mode of operation of the company, and there must be structural changes to make it a successful mode of operation. 」

Across the full cloud market, the three major challenges. The first is the change in the sales model, the original direct sales practices of the human cost is too high, can not be replicated to cloud services, and secondly, how to present and run complex applications such as ERP, including terminal equipment and service forms must be reconsidered.

The third challenge is to change the price strategy, cloud services charge a monthly fee of about 1% of the first-order package, and unlike software packages each year to add a product pricing of 15% maintenance costs, conversion, cloud services to the number of visitors must grow a hundredfold to create with the same revenue contribution. But to attract such a large customer base, marketing and business methods are very different from the past, we must use the network and community links.

In fact, three years ago, the introduction of the WEB version of the program, for the beauty industry to provide customer service center applications, at that time, the experience of building and maintaining the host computer found that machine stability and bandwidth is the biggest problem. So when it comes to driving cloud services, the improvements decide not to take this approach and start looking for the right cloud data center.

Solution

Security, stability and cost are the conditions for the selection of the Cloud data center. Lu Kong said: "windows Azure Service Content than the domestic industry is complete, and more than the foreign industry in the service support. Most notably, the 99.95% availability is set out in the service level agreement (SLA), and no one in the domestic industry dares to make such a commitment. 」

In addition to the cloud books, the three web community sites associated with cloud services are also operating in Windows Azure, including "Cloud Studios" that provide knowledge exchange and sharing for microenterprises, "cloud business a1" ", which is positioned as an App portal for accounting, and a higher-order cloud ERP b2" than A1.

Micro-enterprise bosses often use the bookkeeping method is manual record or Excel form, in order to meet the simple, rapid and convenient demand, this is the decision to use smart mobile phone as the reason for using the device.

Lu Kong that the mobile screen is small, can not be placed like ERP as a complex function, but as far as possible to use the information in the mobile phone, to achieve simple and convenient purposes. For example, the user does not need to manually enter a ledger account, debit, credit and other subpoena data, the cloud books will be automatically processed, and graphically combined with touch applications to provide rich management information such as revenue and expenditure, cost and performance analysis.

Ding to the cloud books as the core, providing accounting-cash books, checkbook and bank books and other functions, August will be the introduction of stock books, sales books, inventory books, such as Taiwan's first cloud invoicing App. Ding also plans to launch the fourth quarter of the year's endless cloud secretary, in addition to users to set up their own notifications, the user will also be based on the results of the operation of the cloud to provide a proactive notification, such as: 3 days after which checks will expire, or bank deposits which day will not be enough, or the amount of money that will be missing a day, A cloud secretary is a good secretary to help a small boss avoid a financial crisis.

Zoe Beauty Body SPA beautician test the cloud has more than two months, usually do not use the computer she felt that the paper-type accounting table is too complex, often just to jot down the relevant figures and then decide whether or not to make money. Cloud books without handwriting or by the calculator, the phone will automatically record and calculate the selection, anytime can be accounted for, can also print content, Jeannini large sense of convenience, the cause of their own more new ideas and motivation.

Nini said: "Because I feel hard work but did not make money, not long ago there was the idea of closure, but the use of cloud books, I clearly see their daily income and performance, surprised to find that I not only have to make money, and gross margin of 50%." "Nini's favorite feature is a performance analysis chart, a clear growth curve that gives her the idea of a new sprint, and plans to launch more marketing activities, such as redecorating the store, sending flyers, and launching new services."

Dual advantage benefits of service integrity and support

In the process of selection, the company found that the domestic industry exclusively host hosting forms, service choices are limited, and can not directly dynamically adjust resources online, must call or e-mail to adjust the requirements, in addition, database services must find Third-party vendors to support, but also lead to the cost of climbing.

Although the service content of foreign operators is more in line with the needs of the higher requirements, but the establishment of a service stronghold in Taiwan has caused great inconvenience, because the improvements have already foreseen the early promotion of cloud services is relatively large, it is very necessary to support and service consulting. Windows Azure Service integrity is far greater than the domestic industry, in the local team and resources more advanced foreign operators, and thus become the preferred choice.

The predecessor job is shortened from one months to 20 minutes.

The full cloud books and three cloud services Web sites are all running in Windows Azure. With Windows Azure set up a new website, the registration account password is added for only one minute, and the process is only 20 minutes.

In the past to set up a new site must be the end of their own, the predecessor process is extremely complex, including the application of accounts to the staff, budgeting and preparation of machinery, coordination of the company's bandwidth use, just let the site operating environment ready to spend one months, not to mention the high initial investment costs.

Save 50% of the deployment effort to accelerate the march into the Chinese market

When the plan in the Chinese market launched the cloud services, the first obstacle is the restrictions on local network regulations, fortunately, Microsoft and the Chinese partners operating in the room, so that improvements can successfully enter the Chinese market. At present, the cloud business A1 is deployed in the same set of programs in two Windows Azure platform to serve Taiwan and China users, which allows the development of the new program to eliminate the time, and save up to 50% of deployment manpower and time costs.

Simplifies program updates and version support jobs

Improvements for the ERP software to provide service support, most of the CD-ROM to perform the program update operations, but this approach is quite inconvenient and many variables, such as: User update speed is different, resulting in a wide range of versions. The Cloud service format allows the program to be updated online immediately and maintained in a single version, eliminating additional service support.

Solution Overview

Company Name: Ding computer
Country/region: Taiwan
Industry: Network Services

Customer Profile: Established in 1982, the Enterprise ERP field, providing a complete and diverse solutions, in Taiwan, the cumulative number of customers more than 30,000. The advantages of the improvements are ERP, SCM, CRM, BI, KM, BPM, Workflow and EC and other ERP products in a comprehensive coherence and integration, and provide a variety of services, so that the industry and business processes and information closely integrated.

Facing challenges:

Cloud services into the product and market will impact the original mode of operation of the company, there must be structural changes in order to have a successful mode of operation, to achieve this goal, there are three major challenges-sales model changes, cloud rendering and running complex applications and price strategy changes.

The human cost of direct sales practices is too high to replicate to cloud services. such as ERP complex applications, terminal equipment and service forms must be reconsidered. The monthly fee charged by the cloud service must be up to the number of visitors to create the same level of revenue contribution as ever. Attract such a large customer base, marketing and business methods are very different from the past, must use the network and community links.

Three years ago, the introduction of the Web version of the program, at that time the experience of building and maintaining the host computer found that machine stability and bandwidth is the biggest problem. So when it comes to driving cloud services, the improvements decide not to take this approach and start looking for the right cloud data center.