The creation and use of micro-blog of Enterprise website

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Weibo let Sina This old portal network roll over, Tencent also do Micro Bo, Sina Weibo is currently a synonym for microblogging, weibo.com this dual-spell domain name is also Sina acquisition, the author registered in 2010 Sina Weibo, is also in use, the reason for the registration was that there are their favorite star, the motive is 75 % of the population registered for Sina Weibo, but also created today's ultra 300 million users of Sina Weibo.

Microblogging marketing and other topics do not discuss, enterprises in the micro-letter is currently a test water stage, and micro-BO is low-cost High Transmission of a shortcut, the author has written about micro-Bo marketing The earliest content is about "Taobao sellers through micro-blog to bring transactions or create a burst of money" related content. Online micro-blogging marketing is also a lot of, but not for everyone, below the Sina micro-blog examples, mainly for corporate web site microblogging.

Weibo registration and related settings

1, Micro-Blog registration (Sina's current needs of ID number, mobile phone number, the user to start to eliminate the zombie number)

Sina Weibo registration page (Figure 1)

Sina Blog or email account of friends can be directly logged in, when you login Sina Blog and then open the microblogging page is already logged in state, the first use of micro-blog words need a simple set.

2, microblogging nickname: To have relevance, if not public figures do not use their own name to do microblogging nickname, do not forget that we play the purpose of microblogging, if it is to sell "air heater" that the brand + product format as a microblogging nickname.

An enterprise certification microblogging (Figure 2)

3, Micro-BO head: Enterprise Micro-BO Enterprise logo pictures, focus on product marketing microblogging must use and products have associated pictures, Sina Weibo picture size limit of 5 m, upload clear, more representative pictures, façade is very important, to do microblogging marketing or other special purposes must pay attention to and do these steps.

4, Micro-Blog Introduction: Certified micro-blog can be customized profile plate can be added to the external chain address.

5, micro-blog Tags: The role of the label can be related to the user classification, click has been set to the label is actually micro-bo search "Find Someone" url, the more popular label to find more people will be able to use the label function to find their customers or peer competitors.

6, the individuality domain name: http://weibo.com/* oneself to set up *, once the confirmation cannot revise again.

7, Micro-BO decoration: Certified micro-blog can be added to the home page video and Magic Lantern pictures.

8, micro-blog content: Remember not to send ads every day, what is good ah, the content of what the big discount for users is very objectionable, the content of a daily or a few? What time period is the most effective? These are fastidious, with the different industry changes, can test their own income, the author has no say in this.

Use of Weibo and related functions

1, symbol use: "#内容 #" released is a topic, "@+ Weibo nickname" Can contact others, and the system will inform each other. This function can be used well to play is very successful, now some grassroots large are very focused on this, in case the Reds see and forwarding, its influence can be imagined.

2, enterprise certification: Enterprise certification can be set up after the micro customer service, leaders, staff, directly affiliated institutions, contact methods, links and other custom functions. Set up is also able to get high quality fans, more suitable for multiple account marketing enterprises.

Sina Micro-Blog Certification Application page (Figure 3)

Enterprise Micro-Blog Certification application: http://verified.weibo.com/verify/orgapply (Specific how to apply inside are introduced)

3, Micro-BO album: Product Pictures all moved up, no harm is good, to try to know.

4, micro-BO micro-group: within the group to disseminate, can be added to the number of mass micro-BO, users can see within the group.

5, micro-BO Micro Bar: (Address: http://weiba.weibo.com) can be added or created, similar to the Baidu Bar, can be illustrated, not so many content byte limit, can be synchronized to micro-blog content, equal to the automatic generation of a micro-blog.

Sina Weibo micro-blog post interface (Figure 4)

Warm tip: and micro-blog publishing outside the chain will be automatically replaced with a short URL, click before you will jump to the target page.

6, micro-Activities: (Address: http://event.weibo.com), the award for a maximum of 5 days, this feature recommended everyone to try, may be able to change your current microblogging marketing effect. How to initiate a micro-activity?

Initiate a micro-activity page (Figure 5)

The procedure is also very simple, select activity type-fill in the Activity information-complete! But the attention is the award-winning forwarding activities please keep the authenticity can not be written, such as being verified as a false activity will be Sina severely punished, when the identity is also influential.

7, other functions: such as "micro-topic, micro-interview, micro-subscription" and other official application functions are many, more emphasis on micro-BO marketing friends can all to understand the next. Address: http://app.weibo.com

Sina Weibo Application Page corner (Figure 6)

8, Micro-BO search: Can be said that its powerful can also say that the search function is not strong, the author often microblogging search, find relevant content, but its results ranked very "abstruse", is not found is not comprehensive, is the political factor? or server issues, technical aspects of the problem, we recommend that you use this function.

Weibo search results page for "Find Someone" (Figure 7)

To find a peer, to find customers, to find fans and so can use the search to direct the completion of high-speed.

This article by Ye Weiqing @ Dawn Environmental protection air-conditioning www.china-tianming.com starting A5, reprint please keep the source address, thank you!

Because this article is written by the author of the Enterprise website series Network Manual Last article, attached all the links in A5 convenient for everyone to see;

1, the site of the website of the article editing manual

2, the site of the company's website product editing manual

3, the site of the company's website case editing manual

4, the company's website Baidu know operation optimization Manual

5, the company website Baidu Encyclopedia Editor Handbook

6. The creation and Maintenance handbook of the blog of the Enterprise website