The fancy releases new features to attract users

Fancy (thefancy.com) is a social electronic website based on picture sharing, where users can discover, collect and share all kinds of incredible goods. In the fancy 95% of the picture of the merchandise you can buy directly, in addition, Fancy also offers a unique gift push service as well as a monthly order fancy box service.

Recently, according to foreign media reports, high-end design, fashion and travel-oriented social networking site Pinterest's opponents the Fancy recently released a series of new features, including a new slide display mode, Four new language versions and a new visual search engine (that allows users to search based on similar colors).

The new visual search is based on an image recognition technology developed by the fancy, reminiscent of the Etsy "color Search" feature of the handicraft product sales platform, and the new color search option fab.com The flash-purchase site.

In fact, the fancy site is another product created by the company's CEO Joe Einhorn, which is designed to crawl data from the Internet and identify pictures based on text, shape, size, and color. By the late 2010, the THINGD database had already stored billions of items, and it was growing at 2 million a week.

This time, team members followed the previous knowledge and technology developed the fancy new visual search function.

"This is a complex image recognition technique that we have spontaneously studied, and it goes back to our previous research and development projects, based on the research and development of things," says Joe Einhorn. When we did the beta test, we found that it was very popular among the groups of people who were interested in our apparel and design. He went on to say that there are other shopping sites that let you find similar colors based on color keywords, but they are not based on real object recognition techniques.

The new color-search feature, designed to enhance the user's shopping experience, seems to coincide with previous THINGD goals.

"We want to create a standardized catalogue of items. Every item on the fancy site represents a real-world commodity. We also use different techniques for clustering and implementation, but today most of the technology is based on the metadata of the object rather than the image itself, and soon we will be able to implement this feature based on image matching technology, "says Joe Einhorn."

As for the four language versions of the new support, Joe Einhorn explained that this was done to better meet the needs of the high-end fashion community. Participants in fancy financing are not insiders, but PPR, a French fashion and retail page giant, with a number of luxury brands, including Gucci, Bottega Veneta, Yves Saint Laurent and Balenciaga. Today, the fancy's social-business platform incorporates several luxury brand official sites, including Alexander McQueen, Gucci, Yves Saint Laurent. Given the global base of the user base, it is reasonable to add new French, Italian, Japanese, and Chinese language versions of the fancy.

The company recently launched its Android client, which now has more than 500,000 users. The company has previously released a business platform to enable businesses to directly publish shopping on the site, now has more than 1000 businesses registered above, the release of more than 500,000 shopping activities. These include a salt bottle priced at $5, and a watch with a price of 10,000 dollars.

Jake Frey, a designer, successfully marketed his own product "magic switch" through the fancy platform. Now he has raised 250,000 of dollars in Angel investment to start his own business.

Joe Einhorn revealed that the number of Web site users "Fancy" (similar to Pinterest's "Pin") reached 10 million times this month, and based on current levels of development, the company expects "fancy" to grow to 15 million times next month.

Many of the current supporters of the fancy, such as Kanye West, joined the board, including Twitter and square founder Jack Dorsey, one of the co-founder of Facebook, Chris Hughes, Jim Pallotta, Allen &co partner Leroy Kim. In addition, the start-up has a very strong investment portfolio, including VC top investors Marc Andreessen and Ben Horowitz, Allen &co, General Catalyst, Esther Dyson, Celtics owner Jim Pallotta, MTV founder Bob Pittman (Bob Pittman), pre-ebay coo Maynard Webb, Eric Eisner, Jeff Samberg, and Ashton Kutcher.