The personal website becomes the gold resource stationmaster time quietly arrives

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

At the end of 2007, fresh graduates were less than received a call from a corporate human resources department. So less than ecstatic is that this enterprise is the initiative to find him to let him to participate in the interview, the reason is that the boss inadvertently saw less than in China Yahoo Webmaster set up in the world of personal website, extremely appreciate his professional content choreography and beautiful page design, which is less than a rare talent.

The story of the network that changes people's careers is more and more frequent. Industry experts predict that the new forces, such as personal sites, will become more and more dependent on the lifestyle of modern people, because it maximizes the user's low threshold for free build stations and use the Internet to realize the desire to make money.

Personal websites become Golden Resources

If the mailbox, search, chat, community is to let network users quickly have to share resources with others channels, that blog, personal site is to create personalized display of the user platform. In just a few years, the blog and personal site quickly won the favor of netizens, in the market foothold.

Let's take a look at the blog. Iresearch Market Consulting based on the detection data from the Technorati found that from 2004 to 2006, the world's new daily increase in the number of blog site is obvious: January 2004 daily 7,300 new blog site, January 2006 daily new amount of up to 67,000. Although the new increase has slowed from the second half of 2005, the number of daily blog sites has continued to grow at nearly 70,000.

In fact, the reputation of the earlier than the blog is a personal website. According to CNNIC data from previous surveys, the number of Chinese personal sites in 2002 was 18,000, personal sites accounted for only 5% of the total site, by 2006, the number of Chinese personal sites has reached 240,000, and it is expected that the size of China's personal web site will reach 420,000 by 2009, The proportion of the total number of sites on a personal site will rise to 25% per cent. Another survey showed that 84.8% of the Web site has no Internet users to say that they will build their own websites in the future.

As early as 2002, some people who dared to eat crabs began to try the commercial operation of personal websites and explore various financing channels and profit models. But unfortunately, because the personal site in the content operation and operation of the difficulty is far higher than the blog, some users have to reluctantly, or halfway give up, or dare not get involved.

But the commercial value of personal sites has never been lost in the eyes of Internet industry pioneers, such as China's Yahoo has been contemplating the development of personal site business. Because, from the whole industry competition situation and development trend, personal site will be the hot

First of all, the development of personal sites to a certain extent to reduce the cost of website promotion. Effectively attract users, and then make users sticky, there is no more than the public published personalized content more effective way. At the same time, the website and the enterprise can also through these spatial traffic to the visitor's preference, the behavior characteristic does the low cost research. For example, readers can leave a message on the personal site, comment, ask questions, can also participate in online surveys, these interactive forms of very strong interaction for the site has accumulated a large number of user information available for research. Moreover, the personal site may in the near future becomes the network industry competition another focal point, becomes the website brand important symbol. As some industry academics say: "If you don't have a blog in 2005, you'll lag far behind your already-blogging competitors; If you don't value your personal site by 2010, you'll lose Your future ace."

It can be foreseen that whoever captures the market opportunity of personalized space, who is likely to gain the following advantage in the competition. Who can provide the best platform for users to build blogs, personal sites, and who will be able to score bigger market cakes.

Webmaster Times quietly coming

In the middle of the 90 's, a newborn network called the "personal homepage" completed its own "undertaking" from scratch. After that, the personal homepage is gradually emitting its own unique charm, until the personal homepage ultimately relies on the development of technology and the growing network of users, upgraded to personal sites. Some young entrepreneurs from the personal site to Amoy a huge gold coins, and even realized the original primitive accumulation, which to the entrepreneurial, famous, successful smooth.

Today, personal web sites, from content to form, are not as innovative as they were a few years ago. Recently, the reporter in China yahoo webmaster found in the world, the personal site can not only focus on the Webmaster Blog, Forum, community, information, questions and answers, pictures and other personalized content, but also integrated the transaction payment platform and mother Ali advertising system functions, and effectively use the Chinese Yahoo huge information resources, Make small personal site has become a field of professional website. Expert analysis, this is a new manifestation of individual news. Cyberspace gives people a new position to speak. Here, the authoritative information from the traditional news channels coexists with the personalized information and speech, and the grassroots and authority dominate the trend of public opinion. Moreover, the individual users who have influence in a certain field are more likely to draw attention and resonate with others. In a sense, personal web sites are similar to blogs and communities--a huge source of information aggregated by individuals, at the same time it is the information square and public opinion Square, but at the same time, because the personal website to the user individuality embodiment is more perfect, to the traditional information source integration ability is stronger, has decided it in the influence more authoritative and more sustainable.

Of course, the development of China's personal web site has also encountered a lot of problems. such as the funds and management of personal websites. Webmasters are struggling to find some funds to maintain survival, at the same time they can not be improved under the circumstances can not take into account the orderly management of the site. As for the profit, for many personal websites, it is more and more elusive. At the same time, the continuous growth of the quality of netizens also make personal website at a loss. After the rapid development of Internet in China in the past more than 10 years, netizens ' understanding of the network economy has changed from simple to complex, from perceptual to rational, and personal websites are unable to meet the growing needs of netizens, whether in content or in human resources.

In addition to some of the strategic management of the deficiencies, some finely but not to avoid the problem is also bothering the webmaster. For example, for a personal site, the development to a certain stage will be a headache for the server problem. Without a good server and bandwidth support, the site will soon be stalled. Moreover, the domain name resources also become more and more tight, want to take the domain name strategy to occupy the market becomes more and more difficult, the doorsill gradually heightening.

As a result, the personal site has a very embarrassing reality: the application to build a website is not difficult, can be springing up, but after most of the content is similar, hard, fall into the situation can not enter, retreat.

Personal site positioning is the most critical, the first thing the webmaster did is to seek new market points for the site. Although excellent web sites, but not all-encompassing, and not all areas of the big site will be involved, there is a "vacuum" section, personal sites can be found in the vacuum section of the development of space, to expand their own, create value. has in the industry quite famous "into Zhongguancun" is the construction of the station initially set a very clear goal--based on the distribution of Zhongguancun links, in the business intelligence price and the Zhongguancun dealer culture to express unique insights, which is also easy to get the target advertisers of all ages. In addition, the content is also the webmaster to work hard. In addition to individual published content, whether to strive to allow users to browse the above published content, as well as relying on similar like China Yahoo Webmaster World Platform-can provide large web sites of massive information as a support, are webmaster can actively call the means.

A senior industry webmaster told reporters that relying on webmaster personal strength is difficult to change the status of the entire personal website, it is important whether the entire Internet industry has seen the value of personal sites, and is willing to provide more opportunities for development and space. Reporter learned that at present, some large network companies at home and abroad have begun to provide platform support for personal website business, for example, China Yahoo Webmaster World trial for one months, registered users have reached tens of thousands of, but also in the profit to provide a more innovative way, will be personal website advertising and Ali mother do bundle, For the webmaster in advance to open up a profitable channel.

Of course, not all of the personal sites are intended to be commercial operation of the original intention, internet users to establish a personal site is based on the needs of diversification. Some sites are to show personal hobbies, to the site to gather like-minded friends. Some are in the form of studio, this kind of personal website content basically with hardware and software, like Huajun, Gao Chunhui and other sites can be regarded as the predecessors and representatives of such sites.

No matter what type of personal site, the role of webmaster is important. A webmaster said in his blog: "Most successful web sites can meet the explicit needs of specific types of users." On the contrary, failed websites don't know who is using and why they use their site "," Do what you are passionate about--only then will you persevere and persevere. Do a personal site can not have too many ideas, the only idea should be the site to make their own feel the best kind of appearance, do not be swayed by the views of visitors. When the site has not started to make money, do not consider how to make money, only when you suddenly find that the site has begun to make money for you to consider the issue of making money. ”

When the personal site becomes a stable growth of market forces, when the webmaster to become a specific network groups and exist, also indicates that the network industry has begun to breed new vitality, personalized space opened the network development of a new page.