The "relationship" between the electric dealer and the relevant interest person!

Feng Lizhong/Wen

Defying the clouds to look at the eyes, only the edge of the highest level

--Wang Anshi

The recent work for the electricity quotient of more, every day in the implementation and planning of the cycle of thinking, the core of the electricity business is what, I seize that point, can "siege pull the fortress, chop will take the flag"?

There are many questions to think about, too,

Communication, PR, advertising

Marketing integration, promotional models, sales patterns, special topics

Operations, management, team

Customer experience, old customer service, database marketing

The consistency of brand image and information

Acceptance, point of interest and knowledge level of target object

The way and location of communication, the creative application of public hot spots, the information of customer Word-of-mouth communication

Provide different content for different segments of the population

Selection and elimination of media and classification of advertising originality

The harness of network promotion tools

The distribution of population in monitoring data and the time period of order generation

Logistics, unsubscribe, duly collected

Two order Rates

Monitoring of crisis information

... ... ... ... ...

Although the emphasis on integration, but also eat a mouthful of rice.

When you perform these services, it is important to consider them all, but not every electric vendor can define what they want to "behave" very clearly.

So your execution, your integration, and many times you can't find the "core" that you can follow from "Now" to "a year later", at this time you are very passive, it is easy to fall into the chaos of information transmission, confusion and communication situation, then you can not actively spread the information superimposed into a "brand equity" is understandable.

A year from now, you don't have to be surprised that your brand equity doesn't add value because you're not grabbing the "core", you're earning "cash", not "asset" with a bargaining & premium capability!

What is this "core"?

Out of the thinking system of the sale of electricity, to the public relations of the thinking of the consumer to provide consumers with the benefits and value, so that we want to "core" is what, because the comparison is a better way to prove!

According to the principle of management public relations, we can look at the company to be able to follow the "core" one: Mission!

Disney Company--to make people happy

ABN AMRO provides financial services in investment banking to selected customers through long term relationships, which in turn makes ABN AMRO the subject of shareholder's most preferred investment and the best place for career development for its employees.

Microsoft--dedicated to providing a more convenient and rich PC software for work, study and life

Sony Company--Experience the development of technology to benefit the public's happiness

Hewlett-Packard--to make a technical contribution to human's happiness and development

Nike-Experience competition, winning and beating opponents

Wal-Mart--gives ordinary people the opportunity to buy the same things as the rich

IBM--whether it's a small step or a big step, is going to drive human progress.

McKinsey (Vision and Mission) – helping outstanding companies and governments to be more successful

Huawei--focus on customer-focused challenges and pressures, provide competitive communications solutions and services, and continue to create maximum value for customers.

Lenovo computer Company--to innovate for the benefit of clients.

Vanke (Purpose)--building unlimited life

You can also look at how the new power companies, such as Ali and Massamasso, who define their mission, look at the causal relationship between mission and achievement, and perhaps we will be enlightened.

Therefore, the core of the electrical business is that: the relationship between the electrical business and the relevant stakeholders!

This relationship is not only used to amass wealth, he exists in the development process of electric business enterprise, an enterprise that can establish and maintain this relationship in a correct mindset and manner can obtain the customer's loyalty, reduce the transmission cost, manage the cost, establish a strong brand reputation, and thus produce the enterprise citizen of "the evergreen"!

This "relevant stakeholder" includes all the benefits shared and distributed across the enterprise's internal and external and value chains!

This "relationship" can be summed up in the form of corporate mission, but "relationship ≧ mission."

The establishment of this relationship is a vast project, and the premise is that the electrical business has been thinking about this problem!