The things behind mobile internet entrepreneurs

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the wide application of 3G technology, the popularity of smartphones and the change of netizens ' usage habits, the mobile internet industry is ushering in a new era, its development scale and development speed, beyond the imagination of most people. According to the China Internet Network Information Center, as of the end of June this year, China's total number of internet users has reached 538 million people, including the number of mobile internet users reached 388 million people. Mobile phone for the first time beyond the desktop to become the first major internet terminals.

There is no doubt that the mobile internet has become the hottest topic of the moment. And in the mobile internet industry also appeared a large number of entrepreneurial elite, the following 51 funds project network small make up to take you to see their business behind the things:

First, Lei friends: HTML5 game How to ensure that 3 seconds to open

The picture is Lei Friend CEO Huang Ho

Lei friend Technology, established in September 2010, is one of the first incubation projects of innovation Workshop, focusing on the development of HTML5 games. October 2011, Lei Friend graduated from the Innovation workshop and moved away from the workshop. After graduating from the innovation Workshop, we were given the million dollar investment by the US venture capital group.

At present, high-quality HTML5 mobile phone web game has HTML5 version of "Angry Birds", lei friend development is the first domestic HTML5 strategy online games "Dawn Empire."

Huangho choose HTML5 Game into which there are similar considerations. By the 2012, there were few domestic giants involved in the field.

Mobile Internet Tools app, the technology threshold is not high enough, large companies, small teams can do, the inevitable homogeneity of serious, and users choose the same tool class application will not be more than one, only the game may choose a and play B. "In the Huangho choice of entrepreneurial direction to emphasize pragmatic: first, the prospect of a large space, the concept of sexy, which is to seek capital paving the way, the second, users will repeat or cross the" pay ", the market is big enough. "Some things may make money but the market is not too short-sighted. ”

Two, Youdao Cloud notes actual combat sharing: After the hair products how to rob the market

Youdao Cloud Note Product owner Shangwei Air

When Evernote's success began to make people realize that the information-processing and synchronization services based on cloud storage technology were becoming more and more mature and accepted by ordinary users, Chinese Internet people also began to act. But until June 2011 only online NetEase Youdao cloud notes, but at the starting line behind a step. Because this time from June 2008 Evernote officially launched and September 2010 Grand Marcum Notepad Online, has been a few years late.

This situation is not unfamiliar in China's Internet development: when faced with a foreign mature and more well-known products, and other companies in the country to pre-empt the introduction of similar products, then how to deal with this situation?

Youdao Cloud Note Product owner Shangwei Airlines share the experience of the team operation: first do subtraction at the same time to the long-term vision of the structure of services, and carefully spend some of the attention to do some differentiated functions, to obtain user Word-of-mouth.

Third, spring rain Palm Doctor: Find channel resources to catch users exciting point

Medical app Spring Rain Palm Doctor founder Rui

"At the outset, our product orientation to avoid the competition of traditional internet giants, in the current seems to be the perfect strategy." "In March 2012, Rui, founder of the Medical app, the Palm doctor, congratulated himself on his previous judgment.

From the end of last year to April this year, the capital side on the domestic mobile internet began to shrink money to wait and see, the average amount of investment per enterprise in comparison with last year, a reduction of nearly 40%-50%. Among them, the traditional internet giant invasion of competition intensified, become a major cause.

But that does not spill over into the mobile health sector, as the Giants are not yet involved in the field.

Go to have the latent demand unpopular, is Rui in the mobile Internet domain pioneering product localization principle, but any product, the originality, the localization is the premise, the operation plays the decisive role.

Four, Beautiful said: Shopping Guide community needs to first layout iOS platform

Figure for Beauty said wireless product owner Hu Song

Must pay attention to the user's product experience in every detail, and then react quickly, this is the electric business shopping guide Beauty said wireless end in the finished product operation of a big feeling.

November 19, 2011, 7:40 in the evening, Beijing new central Guan building beautiful said office.

The face of a user to reflect the beauty of the iphone version of the waste flow problem, beautiful said wireless product owner Hu Song in the first time with the user to communicate: "We have been submitted in the latest version of the app Store to improve, will identify your network environment automatically switch to the provincial traffic mode." For the huge amount of traffic you are consuming, you can letters inform the telephone number, we will recharge your 30 yuan as compensation. ”

It's just a detail of what beauty says about wireless-side operations. In foreign Pinterest mode increasingly popular now, as a Pinterest model in the domestic a major variant, Beautiful said the wireless end of the operation of the experience for the post will undoubtedly have a certain reference significance.

Five, the Network Qin Mobile security operation Combat: from the channel control to the globalization

Lin Yu founder of the Network Qin

"Go out and expand a new world." "Undoubtedly has become the domestic big it domain entrepreneur's dream, but at present, really can take a firm foothold in overseas few, but in the mobile Internet domain, the Network Qin's overseas road becomes a typical case."

As the founder and CEO of NetQin, Lin Yu is fond of Chinese classical culture: "Over Longmen", "Man", "Partridge Days", these are quite Chinese classical cultural terms became the room name of NetQin company. Lin Yu is also using Chinese culture as a way of doing the overseas market well.

Lin Yu pointed out: "Chinese enterprises to go out first to remove the" China's manufacturing Power "brand, from low-end manufacturing to high-tech manufacturers, development of their own technology, to be able to compete with international manufacturers of capital. Secondly, we need to make full use of the advantages of Chinese culture. ”

Although it has been criticized, but the fact is that the Network Qin became the domestic mobile Internet enterprise leader. According to the Network Qin published data, the current Network Qin users a total of 150 million, of which overseas users reached 60 million. At the same time, NetQin will sell the network to more than 200 countries and regions around the world, including the United States, Britain, China's Hong Kong, Taiwan and so on, making it the only real mobile internet companies to go abroad.

"Nuggets in the security field are not related to language and culture, and they are less bound to the region," he said. and mobile viruses and malware do not have borders. "One day in April 2012, the first anniversary of the successful listing of the Network Qin, Lin Yu to Tencent technology to tell the Qin overseas operation of the canon."

In Lin Yu's view, China's mobile security and the European and American overseas markets are at the same starting line. "Who did the early, a little step on the right, who has a good engineer, a good operation team, who can laugh proud of the lake." ”

Vi. Alliance operation: Capture enterprise users need to use external force

Lanci founder of the League of Friends

Digging gold may not necessarily make money, but selling water to a gold digger will make money. Providing services to people who are likely to make money is a business that is not going to be a loss. This law is widely established in many industries.

In the traditional Internet industry, for example, the popular video site is still in the red, but for video sites to provide bandwidth acceleration and other services manufacturers have profited, the popular electric business site is still burning money, but the corresponding electric business outsourcing company's days are very good.

Similarly, there are similar services opportunities in the mobile Internet arena, where everyone is bullish and determined to make money. August 2010 on the line of the alliance, is the mobile Internet services in the demand, positioning themselves for a large number of mobile internet developers "water man" role to cut, carry out to B services.

Focus on the Friendship Union product positioning thinking, pay attention to this service platform decision after the details, we can harvest a lot.

Seven, Baidu Magic Map Combat: To degrees Niang occasion to surpass the United States Mito

Baidu Magic Chart team in front of Baidu Building group photo

"The new reading map era has come, the main image content of the site, will be better developed and grow." "Baidu CEO Robin Li had a wonderful story about the reading era last year, and Instagram's high-speed growth and Facebook's $1 billion trillion acquisition made the best comments.

Domestic photo applications in the rapid heating up, although Instagram is difficult to be replicated in the country, the United States Mito owned 30 million user value is difficult to match the Instagram, but the application of the prospect of photo-exchange will undoubtedly be optimistic. Including Baidu, Tencent and other giants have entered, last year, Baidu on tens of millions of dollars to acquire innovative factory incubation Project Demon Figure Wizard.

According to Baidu Magic Map product leader Du Lin Introduction, Baidu acquired magic Figure after the wizard has been integrated with Baidu's projects, Baidu album in the Web page will also be integrated magic map related functions.

In addition, Baidu Magic map in the end of February officially launched the iphone version, claiming so far has won millions of users. Du Lin revealed that this aspect is to Niang occasion, on the other hand is the use of Baidu Magic map in the Android version tens users to promote. Today, Baidu Magic Map will launch the iphone upgrade version, and the integration of similar Instagram address book features.

Compared with the United States Mito, Baidu Magic Map focused on the phone, not ready to do the web version, there is no open API, Baidu Magic Map is more as a mobile phone products Baidu albums. Du Lin that, to surpass the United States Mito, must be the Magic map advantages to play to the extreme, the image of the beauty function is Baidu Magic Killer chart.

Eight, Baidu Map:

Part member of Baidu Map team

Apple's battle with Google Maps is getting hotter, and it has again drawn attention to the map field. As one of the most major traffic portals in mobile internet, maps are playing an increasingly important role, not only to attract a large number of users, but also to obtain a large number of user information, and up to 25% of mobile phone ads and maps and their related applications closely related.

The map has become a big battleground for Giants to enter mobile internet. Domestic including Baidu, Tencent, Sogou, such as many manufacturers have begun to layout, to Baidu map as an example, has been listed in the strategic level Baidu project, with up to hundreds of people's team.

Baidu Map Project director Daridan to Tencent Technology, mobile phone map will be brewing a lot of mobile applications, such as user location and offline Merchant Association, may be the mobile Internet is an imaginative space business model of the basis. She believes that the map on the PC side of the overall competition has been fixed, now the key point of competition is the mobile internet.

According to Daridan, Baidu Map this year focused on the development of life search services, will strengthen cooperation with vertical operators to introduce life service information, and provide search, referral services. Baidu's life information services, such as Baidu side, Philharmonic Live is the source of Baidu map content, Baidu map from which to find the user valuable resources, and then integrated into the map service.

Nine, street side: filled with data boxes waiting to be uncovered

Street-side co-founder Yang Yuanhui

"Entrepreneurship is like riding a broken bike, constantly riding forward, but also to make a move to repair a variety of problems, and you can not stop to repair, once stopped may fall apart." Yang Yuanhui, a co-founder of the street, quotes Wang to sum up his entrepreneurial process.

To create something new, you have to fix the original problem. What is the new thing on the street? Yang Yuanhui replied: "To help users make consumer decisions." ”

This and foursquare the latest revision of the product direction agreed. Users in the positioning and check-in process, the application to add a new element: According to the past Check-in history reflects the user preferences and friends to recommend more worthy of consumption of businesses.

The product enters this stage, must undergo a long time the data accumulates the process. Since March 2009, the Foursquare, currently in the world with 20 million users, the total attendance number 2 billion times. May 2010 Online Street, the current number of registered users more than 3 million, daily active users accounted for 10%, the user cumulative number of attendance 50 million times.

In Yang Yuanhui's view, the street is now like a box without open, all data collected, the next thing to do is to open the box, so that the data to serve more users.

Foreign investor Fred Wilson concludes, "The law of social networks is that 1% of users create content, 10% of user curatorial (curate) content, and the remainder consume content." We're trying to make the 1% of users better at creating content and then serving 100 times times more users than this user base. ”

But the new products have not come out, the old problems in the waves flooded. Outside of the user to sign the enthusiasm of the query, products are still uncertain business model prospects, the low acceptance of new products, and even the stability of the original service, application distribution faced by the fragmentation of the market, the team to solve the problem of efficiency, all this for the street team, are not skipped.

In the face of this rapid shuffle of the market, the street can withstand the pressure, grasp their own rhythm, to the original vision of the product to continue the test of this young start-up company.

Ten, the public comments: small screen How to show large data

Public comment Vice President Jiang Yuping

When the mobile phone end for the public comments brought about by the traffic has exceeded the web end, the number of use of mobile phone coupons has reached 75%, the web end to 25%, the company's mobile-end product planning has been quietly carried out.

In an interview with the general public comments Vice President Jiang Yuping, he revealed that the public reviews have been doing some of the internal development and testing of new applications. As for will buy a separate application, the site of some content, such as the list and introduction to mobile end to make information class applications, these are in the public comments on the consideration. Jiang Yuping 2010 joined the public comment network, currently in charge of products and operations.

"Whether to do independent apps is a constant challenge, and the main consideration is whether to meet the rigid needs of mainstream users," Jiang Yuping. The public comment on the large scale local life information data is very cautious in the consideration of every new plan.

"For example, local merchant information is the most important source of information, but the preferential is not as the first factor affecting the user's consumption judgment, the first consideration is whether the business is good or not." In the face of small differences in quality of businesses, concessions will be used as the main basis for selection. So we didn't take coupons out alone. That's why some of the apps that make the offer can be hot for a short time, but it's hard to keep it up for long. "Jiang Yuping that the preferential function can not be separated from the platform's existing large-scale local merchant information."

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