The fresh electricity quotient is very high, the cold chain logistics may become the bottleneck

Chu Orange, Liu Dao, pan Apple ... These ordinary fruit because of the endorsement of celebrities suddenly become tall up; but the industry believes that cold chain logistics may be a bottleneck.

"The elder brother drinks is not the coffee, is lonely", "the elder sister product is not the red wine, is the sentiment". Today, such marketing packaging abound, even ordinary fruit because of the endorsement of celebrities, suddenly become tall up: Chu Orange, Liu Dao and pan Apple is one of the best.

In recent years, with the frequent occurrence of food safety incidents, fresh electricity dealers have been regarded as the internet era, another area with great development space. Data show that 2013 China's fresh electricity trading volume reached 13 billion yuan, an increase of 221%, is expected in the next 3 years, the size of the trading of fresh electricity traders have 7 times times the growth space.

Sour Sweet mouth Sichuan Pujiang kiwi fruit, crisp and refreshing Xinjiang Korla fragrant pear, pellet full of Chilean car ... Each fresh product behind, it seems that there is a beautiful story, luring consumers to click on a single button.

Creative: The new mode of "Liu Tao" marketing

This year's national day just ended, China's it godfather Liu as a guest "logical thinking", through the voice of 60 seconds to the people from all walks of life to levy its brand of kiwifruit marketing program. This is known as Liu's only endorsement of agricultural products, at the end of last year with the Kingkian planted clouds of rock candy orange packaging for the "Chu Orange Peach" set of external sales.

In the recording, Liu also special name Hope Pocket Pass white raven, carving ye beef brisket carving ye, Constellation Comics fellow uncle, pocket shopping Wang and Wang answer. Several marketing tiger soon come up with their own plans

The one hand to build the essence of oil carving ye said, if it is their own, the most important thing is to "Willow Peach" Additional individual name: "Chuan Zhi Tao." He believes that the entrepreneurial spirit of "pay fire" is the "Chuan Zhi peach" emotional positioning, the source of the text; the White Crow focuses on socializing, and he suggests that the taste of "willow Peach" can be transformed into a passing game through community relations: A real-time list is presented based on the delivery process, presenting the best and most popular people.

Mr Liu was startled by the total receipt of more than 3,000 proposals after the spread of hero posts. Industry insiders generally believe that the marketing plan solicitation, itself is a successful marketing, but also an internet marketing thinking collision.

Baidu Index, even at the end of last year to catch the ship, the "Peach" search index is only 361, and this "logical thinking" after the promotion, this number soared to 1743.

At present, the fresh electricity dealer tells the story to be the glib tongue: Le sees under its music life main pushes the hairy crab, playing "crab from the lake" name, with the six big lake fat crab to come, shun Fung preferred to provoke the capital of Litchi War, to "four flower Mei Male" welcome comrades, Jia-wo agriculture will be "first experience" and Chile blueberry link together, Drop the selling point on the sour and sweet taste.

The most typical through the story of a gun and red agricultural products are not "Chu Orange"--2012, a website planning "Chu Orange", will have the "Smoke King" Kingkian back into people's vision. It was reported that at that time the main communication crowd is to understand and respect Kingkian entrepreneurs. They are not bad money, but also because the "orange" story without hesitation to spend.