The future of mobile e-commerce

With the gradual development of the mobile Internet market, in the traditional internet various successful mode has been replicated to the mobile Internet, some people think that mobile e-commerce is very promising. a market with a huge potential for is about to open.

"In the next 5 years, the size of the mobile internet market may be 10 times times the size of the internet market." "Lei, a well-known angel investor, once said such a prophecy, and he has since devoted himself to the mobile internet market."

Today, in addition to investing in multiple mobile internet projects, millet is a product of its heavy investment in the mobile internet market. The company is a company focused on software development and hotspot mobile Internet operations for a new generation of smartphone platforms such as the iphone OS and Android, according to people concerned.

In addition to Lei, Baidu's former senior vice president Baidu recently joined Jingdong Mall, and recently Jingdong Mall in the mobile E-commerce layout is also gradually clear, he may also want to be able to make a difference in mobile e-commerce.

Whether they are top executives or entrepreneurs themselves, they see huge business opportunities in the mobile internet market.

In the second quarter of this year, China's mobile internet market reached 7.79 billion yuan, an increase of 93.8% per cent and a 20.9% increase in the chain, according to the data released recently. Among them, mobile E-commerce developed rapidly, the market size accounted for a significant increase, to 27.9%.

Eric Consulting analysts believe that the second quarter of this year mobile E-commerce market scale expansion, the year-on-year growth of 404.4%, mainly in the following aspects of the driving factors: first, payment license to promote the development of mobile payment, mobile payment technology and experience to enhance the user's mobile phone shopping payment threshold gradually reduced; second, The introduction of mobile group buying, combined with location service, drive mobile E-commerce O2O (online to offline, that is, offline business opportunities with the Internet) development; Thirdly, with the development of smartphone terminals and wireless networks, the habit of users ' mobile shopping is gradually formed; four, traditional e-commerce enterprises to rapidly expand mobile business, Mobile payment landing and fast forward. Eric Consulting analysts believe that this year's mobile E-commerce in China has shown a trend of accelerated development, the future of mobile e-commerce accounted for the proportion will continue to rise.

In fact, after nearly a year's development, the mobile Internet's center of gravity also from the news, entertainment and other shallow applications to e-commerce, more and more traditional E-commerce enterprises are also engaged in the field of mobile E-commerce.

Borrow lbs push to buy information

The huge market is opening, the Internet enterprise has resorted to all the stops, wants to occupy the mobile electronic commerce Highland. Rush in the forefront of Taobao, when, Jing-dong, Excellence, where customer-prudential products such as the number of customers and high visibility of the traditional e-commerce enterprises.

Recently, the function based on mobile location Service (LBS) has been valued by many e-commerce enterprises, and has combined its own products to launch new applications.

It is reported that the handle network on the day opened the handle network Android version of the client, and then opened the iphone version of the client group. This May, the pull-back network launched an ipad version of the handle group client. In order to further enhance the handle group purchase experience, handle network recently added a "peripheral group buy" function, convenient for users at any time to inquire about the current location, and can show users around 5 km within the purchase information. Wu, chief executive of handle Nets, said the group buying site combined with LBS will provide users with a more convenient experience.

Another fancy lbs feature is the social networking site Renren.

It is reported that Renren will introduce the Solomo concept this year, the concept is social (social), local (localization) and mobile (mobile) superimposed together. To explore the social network Service and the LBS combination model and the new profit model of social networking sites. According to the relevant responsible person, Renren will bring social attributes to mobile clients, and on this basis to add the concept of lbs, fundamentally change the user's Internet and communication methods.

It is understood that Renren Solomo provides services including social+local, that is, through the check-in function in the position of a column, you can clearly see the distance between friends and users, as well as local+ E-commerce, in the registration function to join the glutinous rice Network of the purchase information, Based on the location of the user recommended group purchase products.

For Renren's initiative, Analysys international analyst Dongxu believes that the combination of lbs, social networking sites and group buying is based on an entire internal resource and the future trend of social networking sites. "The success of this development model, on the one hand, depends on the user traffic on the social web site, on the other hand, depends on the e-commerce side of the business resources, the future E-commerce enterprises need to create a more open mobile Internet platform to absorb more business resources." ”

Security is a prerequisite.

"Mobile E-commerce in the future of the rapid development will at least drive the development of three major industries, first, the software development industry, because the development of mobile payment, involves a lot of platform software development, the second is the information service industry, mobile E-commerce domain payment is the basis, business is the application, which will inevitably lead to the development of E-commerce information services; The third is to drive the development of communication terminals, the trend of intelligent communication will become more and more obvious. "China e-Commerce Research Center analyst Chen Xiaofang in the development of mobile e-commerce, while the bright vision of E-commerce, although rapid growth, but the development of mobile E-commerce is still in the initial stage, the credibility of this area is still weak, the need to strengthen the public opinion of the environment, supervision of the environment, legal environment, such as "At present, there are many gaps in the laws and regulations related to mobile electronic commerce, which needs the cooperation of many relevant departments." ”

Industry experts said that because mobile E-commerce relies on poor security wireless communication network, so security is a key factor in mobile E-commerce, he and the interests of users, businesses directly linked to the security of mobile E-commerce only to be protected, it may further development.

With the rise of the mobile internet market, a variety of successful models in the traditional internet has been replicated to the mobile Internet, some IT companies and entrepreneurs in the field of mobile E-commerce.