The goal of the search engine is to satisfy the search user experience

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We are now doing SEO is a contact with the search engine, since the search engine is so important to us, so we must start from the search engine to study what kind of content is like the search engine like, if we can do this, I believe we in the optimization of a word, Should soon be able to optimize up.

With search engines, Baidu's mission is to "make it easier for people to get information and find what it wants", and Google's mission is "to integrate global information so that everyone can access it and benefit from it." ”

Search engines themselves show that the mission is big, customers are advertisers. Webmaster (webmaster identity appears, rather than search users) in the final analysis is not a search engine users, but not their customers, search engines do not owe webmaster or SEO personnel what things, the site is not included in the rankings, how ranked, are the search engines themselves. Even if our website is completely deleted, there is nothing to complain about.

At present, all search engines are through the search for advertising profits, different search engine is the difference between the location of the advertisement, the number and whether the more clearly marked advertising, the nature of its PPC is the same. To be profitable through search ads, search users must use search engines.

The cost of replacing search engine providers is almost zero, which is one of the biggest risks to search engines. We use other Internet services, want to change more or less have some trouble, such as changing e-mail address, the blog from a provider to another provider, from a SNS position to another. These can be done, just need time and work. People are very lazy, usually need to spend time and energy, can avoid to avoid. Replacing search engines is the cheapest, from using Baidu to using Google, or vice versa, users don't have to spend time or money or bother.

This determines the search engine to maintain or even improve the search share, and then through advertising profits, it must be the greatest extent to meet the user's search needs, that is, return to the user satisfaction information. Search engines are constantly introducing new products, updating algorithms, and updating databases, all of which revolve around the fundamental point of returning relevant information. Losing this one loses the user and loses profit.

In any case, we do SEO also to meet the needs of users and experience, we do out of the station only the user experience like, search engines may like us!

My SEO Exchange station: http://www.cjbseo.com/, Welcome to learn from each other!