The Great Wall will represent Zhang Yi Wen: The revelation of App way to network marketing

October 19, 2011, the third "Golden Net Prize" and 2011 Asia-Pacific Network Marketing Forum, hosted by China Internet Association Network Marketing Committee, opened in Beijing. "Golden Net Award" in the Network marketing industry has a wide range of influence, this meeting attracted from the network marketing field of nearly thousands of experts, leaders, advertisers and third-party marketing agencies to participate.　　In addition, the award-winning list of the Gold Net Award, which has attracted the attention of the industry, was announced. In the afternoon of the "integration" issue, the guests will carry out the Golden Net award ceremony and published a wonderful forum. In the meeting, Mr. Zhang Jinwen, Director of the Great Wall (GWC) Taiwan Chief representative and Dentsu Media Lab, published a keynote speech on "Analyzing the prospects of mobile advertising". Mr. Zhang Jinwen, Director of the Taiwan Chief representative of the Great Wall (GWC), Dentsu Media Lab, and president of the Great Wall (GWC), chief representative of Taiwan, director of Dentsu Media Lab Media Laboratory, Mr. Zhang Jinwen speech Record: Hello everyone, It's my pleasure to share with you the prospect of mobile advertising, then I want to share a few questions with you, that is the morning you all know that agents are often standing in the advertising of the main angle to think, but often ignore the feelings of consumers, so we look at the consumer's idea is what, consumer demand is what. There are two factors, one is the environmental factors, one is the overall factor, which is closely related to the development of the whole country, this environment we recognize the new media, we see the past media and the current media is not the same, we see from the Internet, China's digital marketing is very high, That may be more down to the direct version of the media.　　So in the whole environment, you can imagine how much media you face in a day, no matter how your home, whatever the pattern, whatever the way you are, even when you are moving, you can actually access the media modules. What are the characteristics of the new media? In fact, there are five major levels, the first is personalized, this so-called mobile advertising a feature, the first part is a method of digital evaluation, so it can be traced to the analysis, when the consumer will become a creator from the advertising receiver, when the consumer's attitude becomes "want, want to want", when consumers can deny Inform the bombing, get back the main director of advertising, when consumers start with the eyes of open, and will be exposed to the media anytime.　　This is closely related to the environment change in which we believe that the network is the environment change, American consulting in China at the same time regardless of the humane environment can get that this is the change of the overall consumption behavior, that advertising is so, a lot of is from the so-called core of creativity and innovation, so through these media consumption center too much training. The consultation was too rampant, and that caused a lot of so-called bubbles, and when consumers wanted to participate in the part of the consultation that would involve consumers, the drastic consumer model changed, and the other part we saw was very bigA change, one is the psychological level of change, the consumer on the psychological level may have been between friends and relatives some of the spread, but now is not now I have to use the ability to experience, and even I want to move into such an exchange process. And then we see that the value of the media has changed because too much diversity in the new media personalization is too much, so in the future the value of the new media will be the concept of the initiative to create a part of the extension, so the content of the new media we believe is six elements, is not these things dominate our lives?　　This is the industrial relationship has also created the current situation, this platform has also created a lot of business opportunities. The next thing I want to share with you is the change in the industrial chain, in the whole industry chain changes inside we believe or people-oriented, but the equipment is turning, because the equipment is more and more convenient lightweight the better, so we will increasingly rely on this, so it will create a mainstream so-called survival status, So we see these equipment times from the early PC to now, so the whole device changes also for several decades, just now we said 100 years.　　Of course, the digital life of some of the tools, you can pass through the network through a number of applications you can easily search for some, but now more than one, now consumers can be very direct access to the information he needs, advertisers are also very clear about the information he needs. Communication across Media marketing, we find that consumers are watching TV more than watching TV. He's still doing other apps, this is the traditional video change, this share with you, in the world last year is 1.5 billion, last year is 200 million, the number of searches per year 100 billion, every minute of the video to upload the length is 100 hours,　　These related figures, then I also imagine our future life is what, in fact, many people talk about these cloud services to the community is very important things, because there are clouds of investment we will be more and more profound. We can do it in such a way (English) and so on, we can do anything in any environment, this is one of the things we have to do, that is, if you feel the mobile Internet to the app, because mobile internet app this concept, so consumers in action are basically similar.　　The other question is how the app can be transformed into an application, or even some impact, so the app is already very much in the way that app is covered with the cloud. That the seven major manufacturers around the world do this, one is the manufacturer, the other is the operator, the other is the independent vendor, and so on, and in this we see the app becoming more and more prosperous, because the consumer needs to pay, so there is an (English), he can pay, and the other payment is what we think the app can't do, Because it needs to interact. MMS is also the current mainstream way, through a number of pictures, or patterns to do the presentation, but I believe that we have done in the past, so now we do is the newsletter. That past in Taiwan we passed an application that is through the handThe machine can watch the movie, can watch the video, that how you use such an application, can make the communication between people more intimate. So under this you can have (English) to do such a download and then do the presentation, which is the most traditional one you can do in the local through the actual records and then do such a.　　The other part is the so-called (English) is that we completely make their own mobile phone that I also want to have a very large market, then I think its application can be dedicated to the enterprise to do a set of its own management, and so on, and so on, can even do communication. Finally, we share a current research on the marketing of an analogy, the first is the transfer, the application of the transfer is very expected, the second is the application of positioning, the third is the search, the fourth is browse. So many of these ads can be seen, advertisers really understand? How do you evaluate the benefits? The five major trends in mobile advertising the first part is more chat sexual behavior matching, the second is the gradual growth of mobile search, the third is more analysis, the fourth is a better interaction, the last one is the mobile social "personal cloud" concept, is the consumer self a center, So how do we spread the concrete through this center, well, this morning there was also a sharing, Solomo this, which is also on the internet has been translated into a very important word, because we are people-oriented, because it is people need to interact, we are in a place, so the relevant things will care about , you don't have to tell you anything about irrelevant things. You're not paralyzed.　　That actually all these things are going to be a move along with the action TV one that equals why so many people do such a device. This is my personal qualifications, whether it is personal or Facebook, or whatever there are people can search the Internet, then we can maintain communication, I hope to have the opportunity to communicate with you again thank you. Share to: