The importance of the correct setting of the bidding promotion unit

Small head bidding software small series of many customers start to do Baidu bidding when just add keywords, and then to write creative, in fact, according to Baidu bid promotion pay strategy, and their own long exploration summed up some of their own views. Do now http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion, a good plan, the framework of the unit is far more important than keywords and ideas, because these designs to the later account maintenance, data statistics, Data analysis. Like a building, the interior of the room is not ready, can change, color is not selected can be a heavy salary, modified easily, but if the foundation did not play well, it can only be rebuilt; key words did not choose, we can modify, creativity is not attractive, can be modified at any time, but, if the beginning of the structure is not built well, The harder it is to change, the more it will be to overturn the heavy pay.


 


about Baidu Promotion plan and Promotion Unit setting


 


Baidu's advertising series and ad groups, Baidu is equivalent to the promotion of promotional programs and promotional units, the image of the concept of fishing and the network is the relationship between the plan is a unit, the first plan is the key to plan out, the idea of clear again to weave the network (layout unit), will be very conducive to future promotion.


 


1. The development of promotional plans must be based on the actual situation of their own enterprises to determine


 


(1) Set up AD series according to different products;


 


(2) According to the promotion of regional advertising series, the promotion plan to be set according to geographical division, Baidu account structure can be set up to 100 plans, therefore, in the same region a large number of key words need to establish promotional plans, can be set into NA,NB,NC.


 


(3) Put all the words together as a promotional series to different regions, not conducive to data analysis, not very good analysis of ROI;


 


2. Promotion Unit Development


 


The basic principle is "the word meaning is similar, the structure word number is same" The key word, is a promotion unit, the benefit lies in the thought clear, the theme is unique, the speech sentence unity, is advantageous in the title creativity and the description creativity embedded keyword.


 


set up ad group according to the material, set up ad group by use, set up ad group by function, set up ad group by feature


 


the above promotion unit as far as possible the phrase word number of the same or similar to put in a promotional unit, this is conducive to the creative use of wildcard characters, for the long tail keyword proposed a separate set promotion unit, design creativity.


 


two. Add
of keywords in the unit

 

The addition of the key words in the
unit is an important part of the weaving network, from the point of view of the consumer set up to collect keywords, you can also use Baidu Background keyword Recommendation Tool, to obtain a large number of keywords, do remember, the key words must be based on the principle of the unit to classify after use, which is a lot of people ignored.


 


follow the planned promotion plan, the Promotion unit to classify the combination of keywords is to weave a good Baidu to promote this big network key.


 


Baidu Bidding keyword matching method, a total of three kinds: a wide range of matching, phrase matching, accurate matching, suggest the general use of accurate matching;


 


has a clear idea, and then go to building blocks in accordance with the framework, the whole Baidu to promote can do very well, the latter of the advertising management, data analysis is quite easy one thing, earlier than a preparation will save 100 points of the tedious work.


 


Small head Intelligent Promotion software www.ppctui.com is to improve the user's network marketing investment rate of return, enhance Baidu to promote user bidding experience for the purpose of professional bidding word promotion tool. Our software seamless docking Baidu to promote the account, directly for you to show Baidu to promote account information, set account keywords increase or decrease, price modification, competitor analysis, report download as one of the bidding word tool. Small head Baidu bid assistant allows you to quickly adjust the price of single or multiple promotional keywords, batch management of hundreds of or thousands of keyword information, for you to save the cumbersome price adjustment process, just set your highest bid and target advertising location, our software will calculate for you the lowest bid and get the most desired ranking position, Make your Pay-per-click campaign a higher return on investment, the ultimate goal of smart software management for small brains.


 


Small head intelligent promotion software


 


Service Hotline: 025-68781274


 


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