The importance of website user experience

From a viewer's point of view, do you like the pages of a skyrocketing ad, or are there more pages of content?

Obviously, you must choose the latter, which is the commonality of people, which is the simplest User Experience (User-Experience, referred to as UE), but also the most direct impact on your web browsing factors. In many cases, the user experience directly affects the success of your website. I did not mention the user experience in the prerequisites for making a profitable website in a blog post, because user experience is one of the most important factors in website planning and website operation. Once the user experience is not good, then The idea that you want to make a money-making website can only be talkative.

In general, http://www.aliyun.com/zixun/aggregation/18164.html "> When designing a web page, you have to pay attention to several issues, the first is that you have to circumvent your own preferences, you have to know you Like things do not necessarily like everyone, such as the color of web pages, you like red and green, and your website is full of such colors, then you will certainly lose a lot of your potential customers, the reason is very simple, that is, you Jumping colors so that you lose the trust of visitors to your web page, you know now that people like simple colors, simple but not simple thing, this time your uncle should consider to see competitors web design, do not copy, because It will make the viewer more loss of trust, based on him to improve is the best way to retain your browser.The second problem is that you have to make a lot of different levels of people on your web page to reach The same opinion, in its simplest terms, is for all ages, so it shows that your website is successful, because you have captured the common mental characteristics of all viewers in order to be more Of course, the award-winning browsing or something like that is better, although the interest is the biggest driver, but the status quo of the Internet so that Internet users vigilance is very high, accidentally it will be counterproductive It is actually very easy to get hold of people's habits, you first think about the common things that people around you know, the third is more important, it is an analysis of your competitors, Their own observation of a test.Often to see more competitors sites, summed up their strengths and weaknesses, we must remember that do not hit eggs with eggs, and their advantages have been extended for a long time, you are hard to beat them, Look at what they have nothing, and then you go to improve, so as to attract more visitors attention here for a very simple example, there is a small city, only one clothing market, if you open the clothing market, then perhaps You will lose money, but if you sell special clothing, there will be customers who come to your store to spend, that is, you have to compete The disadvantage convert to its own advantage, and highlight show to your visitors see.

User experience generally includes four aspects: 1. Branding 2. Usability 3. Functionality 4. Content:

Brand:

Like people who recall television Konka, shampoo people think of repose, the brand for any one show in front of ordinary people have a strong influence. No one will go to like a brand without a thing, because it does not have any quality assurance. So how to create a website brand, which is a headache for many webmasters, this part of the stuff I will discuss in detail in the article after you, now just a simple mention. A website is not a brand, probably depends on two elements: First, is not unique; Second, is not the most characteristic or content of the most abundant. The first point is very good to explain, if only you in this industry to do this site alone, then even if you choose the keyword quite popular, then the site is not much IP, but you are the entire industry brand. Second, if your site has the richest content and the fastest updates, then you are the most successful. These two points are very important for you to establish website brand, in the final analysis, your website is not to bring visitors an attractive memorable experience.

In addition, the visual experience for the promotion of the brand is also very influential, for example, Sony has a civilian digital SLR camera, "Alpha 300", although this camera is cheap, but Sony will this camera's official website Elegant design, people feel that such a machine must be a good machine on the million, but the actual price of this machine is only three thousand yuan, which is the visual experience for the brand upgrade. We do the same page, the pros and cons of Web design is not for people to remember your site has a very important role, but the appropriate use of images, multimedia, for your site is also very helpful, but certainly To remember a word: "Ningquewulan."

Usability:

I want to be a webmaster, the most do not like to see is the IE title bar "page error" phrase, if the error is not large, it can be tolerated, but if the error is too large, or even directly affect Important features and use, then it is unforgivable.

Some errors may be caused by the website program, which is a great impact on the site user experience, the owners should be resolved quickly, and some mistakes are caused by operator error, if there is no relevant guide program, will give a lot of access to the computer Few browsers have the illusion that "this site is too difficult to operate", which will also greatly affect the user experience, that is, under such circumstances, AJAX is used. So, to keep in mind, there must be a user default operation of the wrong program, so as to better improve the user experience.

According to the above point, it can be extended to another point is that "the overall page focused on the optimization of the main audience." Take a simple example to illustrate the meaning of this sentence: For example, if you have made an agricultural science and technology website, the first thing you need to do is not consider how to make others feel your page beautiful, but you have to take into account the peasant brothers Internet time is not long, there are some doubts about the site operations and other issues, for the use of the entire page to make the optimization, such as the description of the basic functions, navigation bar optimization, search function simplification and so on.

And the question you need to consider is that no matter what kind of visitors, the purpose of arriving at your site is to find the information they need, at this time you have to stand in the user's point of view, in the end what is they may need And put that information where anyone can find it so that your site gives viewers a perfect experience that gives them the things they need to get and what Biography Ten pass hundreds, gradually, your website is word of mouth, visitors will be more and more. This is called "word of mouth marketing." All you have to do is take the initiative to help your visitors reach their site.

If you have the technical conditions, it is best to think more about the habits of disabled users on your website, such as listening to captchas, such as voice readings, which can greatly help improve your user experience.

In addition, it is also very important that both the style of the website and the content of the website should be agreed to a large extent. For example, you go to a furniture website to see the pictures of the new furniture and suddenly appear A picture of irrelevant pictures, is not to make you very offensive Do not impose on others, this is the most important point to do the site.

Feature:

The so-called functionality, not just refers to the site's interface functions, more in-site procedures within the process. This is not only useful for website viewers, but also for webmasters.

Functional include about the following: 1, the site in the shortest possible time, access to the user query information, and feedback to the user. 2, the process of functional feedback to the user, this is actually very simple, for example, you can often see a lot of sites "submit successful" or you sometimes receive updates to other sites, such as mail. 3, the site for the privacy of visitors personal information protection strategies, which increase your site's trust has been very helpful. 4, online and offline combination, this would not have me to say, the simplest example is the party of friends. 5, excellent website background management procedures to help administrators achieve their goals faster.

content:

If the site's technical composition is the skeleton of a site, then the content is the flesh of the site. The content does not just include the readability of your site, but also the connection organization, the navigation organization, etc., which is also a key part of a website's user experience.

Said so much above, as long as you in accordance with the user experience to quantify their own website perspective, then it will certainly be able to make your site popular.

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