The internet giant's real estate business: Bat quietly layout entity field

The true spirit of the Internet is openness and sharing.

When Wanda Group chairman Wang, Baidu (BIDU) Chairman and CEO Robin Li, Tencent (0700. (HK) The Chairman of the board, MA, is standing on a stage, the friend Circle was "million" cooperation message frantically brush screen, people have almost forgotten, not long ago, China's biggest developer Vanke has signed a strategic cooperation agreement with Baidu.

Similar cooperation is neither the beginning nor the ending. In fact, the internet giants are already out of the virtual world, layout real estate.

The real estate preferences of the IT giants

The world's largest Chinese search engine-Baidu 2013-year income of 31.9 billion yuan, and ranked 20th in the real estate companies.

January 2007, Baidu signed the Beijing Science and Technology Park last site, the construction of 3.68 hectares of land for the construction of the Headquarters "search box" building. Baidu reported earnings, as of 2013, Baidu employees reached 32,000 people. Baidu has a huge demand for its own use.

December 2011, Baidu built in Shenzhen, China's south of the International Center, Land Section 129 million, building expenditure is expected to 109 million, is expected to be completed by the end of 2016. August 2012, in Beijing began to build Baidu Science Park, land Section 444 million, construction spending is expected to 173 million, scheduled to be completed in 2015.

But Baidu's real estate plan is not limited to its own use. In Yangquan, Shanxi, Li's hometown, Baidu invested in the construction of a cloud computing center. The project plans to invest $4.708 billion, of which the equipment investment is about 2.92 billion yuan and the infrastructure investment is about 1.788 billion yuan. The main use is for Baidu's search, community, extension services to provide hardware support. In the future, Baidu 80% of the search request will be through the Baidu Cloud Computing (Yangquan) Center solution.

Outside Shanxi, Baidu also spent 220 million in Beijing in 2012 to obtain land use rights for 3 plots to build a Beijing cloud computing center.

Baidu Building can not only use their own, but also enjoy real estate appreciation dividend. Foreign companies such as Google and Amazon have also been building luxury headquarters. Tencent and other big internet companies are doing the same.

Tencent has built projects in Shenzhen, Tianjin, Beijing, Chongqing, Wuhan, Chengdu and Shanghai. Tencent's new headquarters in the Shenzhen Binhai mansion, for example, is expected to be completed by 2016. The project has a total investment of 1,801,450,000 yuan, including a 248 meters high 50-storey south tower, a 194-meter-high 41-storey north tower and three connecting two towers and set up a shared supporting facilities within the "connection layer."

In Beijing, Tencent in addition to the Silver branch in the purchase of some floors for office, there are some employees in the Chinese technology Exchange Building, Sigma building and other locations. The company is currently in Haidian District, northeast Wang West Road 8th building Beijing headquarters Building, planning covers an area of 77,525 square meters, the total construction area of about 330,416 square meters, is expected to be completed in 2015.

In spite of building more buildings and even working with Wanda, Tencent does not seem to be "cold" about real estate. In order not to miss some of the acquisition opportunities, most of the internet listed companies have a capital structure of cash and short-term investment accounted for a relatively high, which is different from the real estate companies report. For example, the results show that Tencent 2013-year income reached 60.4 billion, the profit of 15.6 billion, the cash-for-account ratio of 18.9%.

Alibaba in Hangzhou built a broad area of industrial park as the office area. But in cooperation with Evergrande Real Estate [1.24%], Alibaba founder Ma Yun stressed that only football, not real estate.

Electric Dealer Right and wrong

BAT (Baidu Ali Tencent) cash so abundant, always find some places.

In recent years, Tencent has been "attacking" all around. This January 15, Tencent shares the trade real estate developer South China City [0%] Holding (1668. HK). Tencent, with a total valuation of about HK $1.5 billion, subscribed to a total of 680 million shares in South China city, which accounted for about 9.9% of the expanded capital of South China, and the two sides will cooperate in E-commerce, brand special selling, O2O retailing, payment and warehousing and logistics. South China City hope that through Tencent's Internet technology, as well as online trade and payment platform, for the South China City Trading center merchants and their related industry enterprises to build line and line of integrated supply and demand platform, to provide more value-added services.

BAT E-commerce business is growing rapidly. Tencent's annual report shows that e-commerce revenue grew by 121.2% per cent a year. Luo, director of the Beijing Industrial Real Estate department, said in an interview with the 21st century economic reporter that over the past one or two years, local governments have changed their cool attitude towards logistics real estate and have shown great enthusiasm for e-commerce companies that bring tax and employment.

Almost all industrial real estate research institutions are concerned about the rise of the "rookie Network". May 28, 2013, Alibaba Group, Yintai Group, Fosun Group, China Post Group, China Post EMS, Shun Fung Group, every day, one tee (Shentong, Yuantong, Qualcomm, Rhyme Tatsu), home Urgent send, huitong, and Related financial institutions, in Shenzhen, launched the "China Intelligent Logistics backbone" project, Cooperation parties jointly set up "Rookie Network Technology Co., Ltd.", abbreviation rookie network.

A property personage who has dealt with a rookie network told the 21st century economic reporter that she thought he wanted to build a platform and an ecosystem. But the logistics real estate has its own development law, not only relies on the transportation, also relies on the macroeconomic development. It's hard to make a quick miracle of replicating the Internet in the logistics real estate sector.

Nielinghai, deputy Inspector of Commerce Department of Commerce Department, took part in the 2014 China International Electronic Commerce Conference held in mid-July, criticizing MA and rookie's network. "Everywhere built Logistics Base warehouse, because the temptation, the local government attaches too much importance to E-commerce, to give him a very cheap place, for logistics companies, it does not matter, will appreciate to make a lot of money." In fact, Mofcom has been trying to establish a fourth party payment platform, which is the trend of the future. ”

Interestingly, the Ministry of Commerce praised the rookie network when it was founded. June 26, 2013, Ministry of Commerce spokesman Danyang said that the Ministry of Commerce to the rookie network use network platform for SMEs to provide integrated, integrated services of this innovative model, should be affirmed. Danyang said that some experts believe that the advent of the rookie network means "electric quotient + Logistics" mode of development into a new phase, will bring about a profound change in China's circulation industry development pattern. Shen Danyang expects rookie network the development of this model is beneficial to the enterprise itself, to consumers, to e-commerce and logistics industry, thus conducive to the development of production and consumption.

(Responsible editor: Lvguang)