The job cuts will be global, with Qualcomm headquarters already involved in a number of corporate executives

High-level layoffs are continuing, according to industry sources, the layoffs will involve a global scope, Qualcomm headquarters has involved a number of senior companies, the board of directors or will be restructured, and China's regional QRD business will be readjusted.

It is reported that Qualcomm's global downsizing was actually started in October, its mobile chip business is facing the fierce competition of MediaTek and other rivals. In the fourth quarter of this year, Qualcomm revenue and profits amounted to 6.48 billion U.S. dollars and 1.5 billion U.S. dollars, the year-on-year growth of 33% and 18%, but the quarter-on-quarter growth of 4% per cent and down 4%. The company expects 2014 revenue growth to be only 5% to 11%, well below the level of around 25% in the past few years.

In the subsequent earnings call, Qualcomm CEO Paul Yas said: "The 2014 fiscal year complex market demand factors may bring about a certain impact on the company's income." Therefore, we will take some short-term measures within the company to prioritize investment, maintain growth and control costs. Our goal is to continue to achieve revenue growth.

In China, Qualcomm's 2014 fiscal year revenue is about $1 billion, accounting for less than 1/6 of global revenue and less than 40% per cent of China's regional market.

At the same time, Qualcomm CEO Paul Yas the "prism door" after the U.S. technology companies in China's current difficulties expressed concern.

The author has in the last week with a number of domestic terminal manufacturers to contact, are high Qualcomm platform costs, in accordance with the terminal sales price licensing fees, as well as QRD service efficiency and so on a lot of complaints.

According to the source said, high-level Qualcomm to China's regional qrd business is also very dissatisfied, leading to China's market share is gradually eroded, in the 3G high-end market is also beginning to face the fierce competition from MediaTek. Qualcomm hopes to take the Chinese 4G opportunity to regain market share, and the first to be "knife" layoffs are its Shanghai QRD team.