The key to Web2.0 is to attract core users.

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Web2.0 Web site is the key to attract core users, the content of the user's own release of the majority of users to form viscous, this stickiness is Web2.0 the highest threshold. Users in the consumption of the largest reference is a friend of the word of mouth, the public comment network is through the network of this word-of-mouth into a hundredfold, into hundreds of thousands of amplification, detonating word-of-mouth marketing, which is the largest market value of the public comment network. The public comment net will never pass the rank charge, but is similar to Google to the search content and sponsor ads separate.

To the user's attractiveness, stickiness is the core competitiveness

At the beginning of 2003, I just returned to Shanghai from the United States, because I also like food, to Shanghai to find food is very difficult, at that time there is no book, online tell me which restaurant is better, more frustrated, my friends do not know much. Because there was a book in the United States called Cha, Europe is called Michelin, I used in Europe. The United States also has 2.0 embryonic sites out, like now you know more Wikipedia, there are not pure is 2.0 of the site, but there are 2.0 of the shadow inside such as Amazon book review, like the ebay user rating, in a sense is also an interactive comment function. Feel the idea of my home business, do some internet things, I would like to eat, also lack of this information, but also want to do an Internet. In combination with the operation of the Dow and Amazon book review, Critical mass participation, interactive comments on the way, feel on the internet to do it, feeling is very interesting thing, then began to do. At first it was actually to solve some of the problems just started this site I am a person, also not very understand programming, in Shanghai Fuzhou Road bought a "web Design musketeers", back to chew two days, made a very very simple, very ugly a webpage, and then went up, the start-up time, Also not completely say entrepreneurship, feeling is a joke, quite fun, because the return is quite fresh, so do it.

After a period of development, when the enterprise has formed a brand, similar to such as Cha, Ctrip, Michelin, behind more is a core user group stickiness of a barrier and brand barriers. Technology is not the most important or the most critical issue, for a community after the formation of the user's attractiveness, stickiness is the core competitiveness, but also it is a threshold, it should be such a concept. Many web2.0 sites are very similar, from the standpoint of competitive barriers. If you look at the United States of MySpace, in fact, a lot of such sites, now with it a lot of competition, China, such as watercress, this kind of site, the beginning of people can do a, but to do it after the replacement of it has a very big difficulty. Web2.0 need users to participate in these sites, at the beginning, can attract a number of core user groups, which is very critical. Often just start six months, a year, development may be relatively slow, from the general measurement standards, browsing volume, the use of the volume will not suddenly have a burst of development, when you are in fact more in the accumulation of a number of core users, and this batch of core users of the culture, writing style, Some of their habits determine the future development of the site. This is one of the most basic reasons for this site, and one of the most popular reasons.

Because there is so much content in it, and because of the user participation in the form, the user is continuously in the update. In this way, there will be millions of thousands of end users to see. And the very obvious characteristic of these users is that they are all our so-called opinion leaders, in terms of the public comment on the network to see a table more than 10 people, if there are one or two people are our members, I can guarantee that these one or two people is not a meal is ordered in the inside, is the opinion leader. In fact, they really grasp the consumption capacity is 10 times times, a hundredfold spread. We have millions of users who have an impact on millions of people, which is one aspect. These people decide where to spend the wallet, they affect the line of an industry, is the catering business. The characteristics of the catering industry is very small and medium-sized enterprises, not like the media, such as Sina, a restaurant to do a large, it is impossible to occupy the market of Beijing, is a city with tens of thousands of visits, a highly dispersed market. So we have a platform, a very highly dispersed user base, are opinion leaders. Very highly decentralized visits, and the competition is very hot, the platform is valuable, in a sense, the value of this platform is very similar to Google and Baidu platform value, on the one hand, many consumers in search, looking for what they want to find, another million small and medium-sized enterprises, They want to be able to reach the user base they want in a very precise way, and these small and medium-sized businesses, like our restaurants, have no channels to advertise in the traditional propaganda channels. Do the television advertisement, the newspaper advertisement actually invests very much, the effect is very bad. If I was thinking 3 or 4 years ago, this is the value of this platform.

Exploration of profit model in commercialization process

From the company's profit model, the public comment network will not be ranked by the ranking of restaurants, fees. We have a taste score, environmental ratings, like this kind of rating, we are absolutely not going to charge as a business, in fact this is very similar to Google's approach, Google has a natural sort, the result of natural sequencing is that no one can do business changes, because this is its survival. But it will do a lot of sponsored links, such as you search the laundry, according to the results of its search results, you can also do some sponsored links, these two are in fact not contradictory. While maintaining your impartiality and user experience, and you show that this is a sponsored link, this is one of our practices. There is a very strict system, any comments we do not do any commercial intervention, the merchant to do any scoring, we do not do any commercial intervention, we will never do this attempt. Because once we start doing it, our brand is weakened, and the company's downhill is a matter of sooner or later.

In the public comment on the network to sponsor the company, the enterprise about a total of about hundreds of sponsors, is not a large number. From the merchant or our business profits will be relative to the development of the site itself will have a lag stage, because from a certain sense we are a media, like Baidu is a media, Sina is a media, there must be a lag. In fact, most of the Internet station is a media, many websites is an e-commerce, and some sites are a community. We are a media class plus some community factor sites, so profitability is certainly lagging behind. Because there must be a larger user base in order to produce the value of the media, any advertiser will be interested. The public comment Network has already had certain profit scale at present, moreover the annual increment rate is also the double digit increment, still is good, our profit attempt still has certain harvest.

In addition, we do a lot of coupons, which is one of the ways we cooperate with the merchant. It's a very, very commercial thing. Because we now many users to tell us that the above your information is very good, restaurant search is very convenient, but can be a little discount, a bit of interest in the inside, why discount card is very popular for this reason. We made an electronic coupon, and the merchant actually did the same, many well-known companies like me around the boss every day, many bosses to comment on the quality and quantity as the assessment of their manager below one of the standards, the more well-known enterprises, the better management of enterprises, I heard this story more and more, the following sales to my feedback. Above said can pay, you give me a little bit higher or is a comment, unhappy pull me off, I pay you, I said we can not do. But is there any way we can cooperate? We later made the channel of electronic coupons, shops can pay some fees, put the concessions up, so that we improve the flow, also has the income, but also meet the needs of members.

2.0 management and balance of uploaded content

Before some users may feel that the consumption is not satisfactory in a restaurant, there will be some complaints or some criticism, perhaps the merchant feel not very much hope so, there are some lawsuits before. Such a lawsuit we have played in Shanghai several times, basically lawsuit initiation Point is that we have a book online, these two channels inside a certain comment or a brief introduction, a merchant looked at feel very uncomfortable, generally this cause. We played a few lawsuits, some lawsuits are all won, some lawsuits may be a little bit lost. See the Chinese legal referee, basically this word itself is not caused insult slander, even if it is caused by netizens, we also have to pay a certain responsibility. These comments, which may have been the result of a lawsuit, are very early, and they are long and long comments in 2003. There is a lawsuit is at the end of 2005 dozen, in fact this comment was put up in June 2003, has been two years. There must have been some regulatory problems at the time, because I was alone. These comments we later recruit some people, also did not have all the history of things all over again, more or less there will be some problems. But at present, if our supervision is really insulting and defamatory, we must delete it, we must respect the law and respect the feelings of restaurants. But some, if really is reflected, said that I went over there to eat a hair, it is true that I have to delete I can not delete, I want to ensure that consumers free speech. We will certainly try, but this is a huge amount of information, there must be one or two slip through the street, there are restaurants reflect we will communicate with them, explain our difficulties here, there are indeed problems we will immediately delete, but still not satisfied, we must go to court to resolve, we have no way, because we have tried, because it is really a huge amount of information, Can't take everything into consideration. This is also a big topic, we have this kind of web site abroad Also, like I see the Wall Street Journal, the New York Times, such a large site on the front page are considering the 2.0 upload question, because some of the excesses, the responsibility in the end, this is a deeper social problem.

Our comments are uploaded on a daily basis and should be in million levels. Positive and negative are difficult to judge. In my impression, in fact, people are still kind, in fact, netizens are still more kind-hearted. Should feel more positive than negative, in fact, our friends just started to comment on the people, the participation is not very very high, he will comment on either eating well, or eating bad, generally speaking. These become gods, eat outside a bowl of soya-bean milk to comment on, divided into these two categories, these gods must have half, as a diary, food diaries, like their own mood are written down. Some write to make people laugh and cry, quite fun, some written in Cologne style, some written in Jin Yong style, some like writing mood prose, a look at a total of 2000 words, but the first 1800 words with food does not matter, but this is a community, many members like.

In addition, participation is not very high also accounted for a large proportion, generally either eat very good, or eat bad. Feel the master is still good, most of the good food will say, eat bad unless it is very very uncomfortable will also say. In short, positive feeling more than negative.

In addition the restaurant oneself also write some PR articles, this is the current public comment network biggest problem. We actually have an editorial group now, and they're reviewing these reviews. We have some algorithms that can help us pick out some questionable questions. The time spent here is the best they can do to prevent these business reviews. From our interests, we definitely do not want to appear business comments, because once the appearance is actually in the lower our brand. But villains, outsmart, now some open restaurants are the media, some may be the internet media, all day bubble net, the following editor and I reflect, they are our rules than our internal staff of the rules are still familiar, such as we have a comment on the credibility, not you today the first day of the public comment dot, And can not show, we will be based on the number of logins, levels to determine whether you this comment or not show, some visitors to the boss already know how we show, will register a vest, we have an IP judge, he may change a few computers to write.　　This is a very headache for us, and we will step up efforts in the future to eliminate this situation. We also have tribes, some restaurant owners to open the tribe, become their propaganda, some tribes are very fire, invite some friends in the tribe to eat, give them a small discount, on the above mixed. Knowing the Internet must be very helpful to him, that's for sure.

Capital operation and the development of web2.0 website

2005 the beginning of the public comment network took the first round of Sequoia investment, recently we do a second round, almost finished. The scale is not very big, but still is the scale of millions, have not been tens of millions. The current market assessment should be more accurate, but we hope that in the future will be able to hope to go public, I think perhaps more or a brand, but also a well-known brand, once the brand, the value should be very huge. At present we are generally more cautious about the proportion of shares, we do not want to dilute too much. This also depends on the size of the company, such as you do a video, in fact, the bandwidth, server requirements are very large, investment is very large, we this site does not need very very big investment, the demand for money is not very big.