The major websites should learn from Tang June's lesson: false impermissible

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Tang June, the name has recently become a hot word on the Internet. The former "Wage Emperor", Microsoft (China) Co., Ltd., president of Microsoft China, in 2004 as the honorary president of the company retired from Microsoft, and more than 2.6 million stock options as the Grand Group president, 2008, to a value of 1 billion yuan Job-hopping to the Xinhua group. "Wage Emperor", Microsoft President, Grand President, Xinhua all, each light out is a resounding name, but recently the cattle people have been a lot of negative news. Fang broke out of his previous autobiography said that the academic qualifications, patents, and the facts do not match, so triggered a fight against the storm.

After the storm, the image of the IT industry's celebrities has been greatly compromised. From the Tang June incident, our major websites can get what lesson? In fact, the growth process of the site with people's growth process is a common, Tang June incident tells us that life can not be false, the growth of the site also has no false!

Website in order to promote, is often a variety of methods to battle, what search engine promotion, e-mail promotion, through the website Exchange links, exchange of advertising, content cooperation, user resources cooperation to promote the cooperation of resources and so on. But some of the webmaster in order to be able to in the shortest possible time to obtain the greatest promotion effect, regardless of the participation in false cheating. At present, some websites promote the cheating method mainly has several kinds:

Hidden links

This approach is not to affect the beauty of the site on the premise of other pages by adding to the target Optimization page of the invisible link, through the promotion of link scoring to improve the search engine rankings.

Now most search engines like Baidu, Google can detect hidden technology, and this behavior is considered cheating. The result is that Web pages containing suppressed text may be penalized by search engines lowering rankings or even deleting lists. Although there are some websites that get away with stealth technology on search engines, most people think it is not worth the risk. In fact, by adding visual text content and ensure that a certain keyword density can achieve the same optimization effect, and use this method of cheating once found on the site is not worth the candle.

Web page does not match search engine description

This cheating method belongs to the bait type, in general, they first create an optimization page, and then to the search engine submission, and so on the site is included after a common page to replace the site, this recruit "cat for Prince" initially cheated a lot of search engines, but the last most of the search engines were aware, and was beaten into a prototype.

Another invisible page also belongs to the bait type, the site to the actual visitors or search engine to hide the real site content, to provide the search engine for non real search engine friendly content promotion rankings.

Misleading or repetitive keywords

This method of cheating is to use misleading keywords that are irrelevant to the page in order to attract visitors to the site. This practice has seriously affected the search engine to provide the results of the relevance and objectivity, the search engine most repugnant, so that all caught without being severely punished.

Repetitive keyword is also called keyword piling cheating, it is the use of search engine on the page text and the title of the words appear in the high attention to the keywords unreasonable (excessive) repetition. Similar practices also include a large number of keyword tags in html meta tags or multiple keyword identifiers to improve the relevance of keywords. This technology is extremely easy to be detected by search engines and punished accordingly.

Besides these, there are all kinds of cheating methods, these means seems very clever after all the big search engine to escape the burner Gin, tang June was found after false reputation damaged personal image discount, the major site fraud may be reduced page rank, the site reputation is also implicated, serious may also close the site. Road to step by step, whether it is a person or website, should not be able to cut corners, people have character, website also has its own reputation, down-to-earth for website promotion can be to achieve the best results!

Author: Xiao Li

Original Load Program supermarket network http://www.cxcs.com.cn

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