The market appears new trend in the price war of electric dealers

Several electric dealers and physical appliances dealers between the price war has entered the fourth day, the market appeared a series of new trends. The first is that some of the prices of online shopping after the price reduction, some consumers choose to return to buy goods in the physical store, instead of the online order, because several war merchants are online and offline two channels, is equal to the left hand goods sold right, this may be the merchant did not think of; another change is that although the price war advertising effect is obvious, But more and more consumers tend to rational consumption, at least from the CCTV reporter observed the situation, the physical store sales did not change significantly.

In addition, the price war has also caused some professional people to think deeper, we know, once an industry began to spell prices, or even fierce price competition, then the industry's profit margins will be directly affected, in the long term, but also on the industry's development prospects have a significant impact. And this price war is involved in the actual three industries, one is home appliances industry, the second is the traditional home appliances stores, the third is the electricity quotient, overall, three of the profit margin will be reduced.

In Beijing, a shopping mall in the home appliances store, the staff here told reporters, as Gome, suning and other household appliances retail giants have significantly grabbed the market, coupled with the rapid rise of the electric business. Traditional shopping malls have not paid much attention to the sale of home appliances. So the mall has already put the home appliance store in an inconspicuous underground layer. And the electric business war is to make them worse. But some old people believe in shopping malls and prefer to buy them at shopping malls.

In Shenzhen, there are similar cases. Mr. Huang is a Shenzhen shopping mall in the Home Appliance area manager, because near the gome and other stores, their sales have been a huge impact, more and more deserted stores, now he is suffering from the shrinking of the store area, suppliers, such as the plight of the suffering, and the electric business since the war, this situation even more Shenzhen, a shopping mall manager Huang said: "From suning they hit the price war, our daily passenger flow has been greatly affected, almost an average of less than 5000 yuan per day turnover, three days (reduce) 15000 yuan sales, one months down about 150,000." ”

Reporter in the interview also randomly compared with several product prices, found that the price of shopping malls in fact is not much higher than home appliance chain stores and online mall, experts said, the current retail industry is undergoing changes in the industry, the future of traditional business will be more impact, and the trend of change.