The market research on the location thinking of personal stationmaster doing local website

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Today, a friend asked me a question, why his website is not popular? I looked at his website, it is a local comprehensive nature of the site, which includes local Nicaragua, dating marriage, supply and demand information, talent recruitment, real estate information and other sections, The website uses is DZ1.5 the procedure, after own modification, the layout is very beautiful, but the website has not been popular. Here is the analysis I gave him, write to let some have the same problem webmaster do a reference.

Local website Positioning Thinking market research:

Personal webmaster To do the local site, home is to do market research, and then to make an accurate site positioning. If the site is not positioned correctly, the work you have done is in vain. When it comes to market research, some people may not know where to start. For market research, it is very simple, mainly including the following 3 points:

1, the number of Internet access in the city. This can be obtained through some local departments. For example, through local netcom (China Unicom) company. Statistics the prepared data.

2, the local number of large local portal sites. This is very easy, for example: To do a Texas site, you can search in Baidu Texas, Texas portal, so the place is relatively large, high weight of the portal site will be found.

3, the local portal site's popularity comparison. Compare the local portal sites that you search to, find their advantages, some of the station real estate plate popularity, some talent section popularity, and some forum entertainment plate popularity, to make a statistic and analysis, their advantages do a summary, which is very beneficial to their own website.

The above 3 points seem simple, but very necessary to do. If you do not investigate, go to the local website, unless you have financial strength and human resources, otherwise, you do is white. Hard to make the site, a lot of sections, a wide range, but no popularity, the local site is not popular, then what is the significance of your stand?

Local sites have either scale or characteristics. Large scale is to rely on financial support, this personal webmaster do not have to consider, then do a unique website. Here is an example: Texas Shop Network, this site is I inadvertently see, is a local supply and demand information site, the site is not large, but very distinctive, it does not have a large-scale portal site size, but the site is very accurate positioning. Avoiding the sharpness of the big web, if it chooses Texas supply and demand information to do, it is unlikely to have any future, but the choice of Texas Shop Network to do, it shows its advantages.

Let's talk about it today, maybe some people disagree with me, then I'll say it casually. In the next article I will talk about positioning thinking of the second: Web site usability.

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