The marketing methods in those stories

Introduction: Marketing is a knowledge of people in the world, there are so many life stories are happening, seemingly prosaic, but can let you realize some flash wisdom.
1. Clever Newsboy

In one region, two newsboy are selling the same newspaper, and two are competitors.

The first newsboy was diligent, hawking every day, and a loud voice, but there was not a lot of newspapers to sell every day, and there was a tendency to reduce it.

The second newspaper boy was willing to use his brain, in addition to hawking the streets, he also insisted on a number of fixed occasions every day, once he went to the distribution of newspapers, after a while to collect money. The more familiar the place, the more the newspapers sell and the loss of course.

And the first newsboy can sell more and less, have to make a different livelihood.

★ Marketing Revelation

The second Newsboy's approach is profound:

First, in a fixed area, for the same newspaper, the reader client is limited. Bought my, will not buy him, I will first send out the newspaper, the people who get the newspaper, is certainly not going to buy someone else's newspaper. is equal to the market that I occupy first, the more I send, his market is smaller. This is a blow to rivals ' profits and confidence.

Second, the newspaper this thing is not like other consumer goods have complex decision-making process, random purchase more, generally not because of quality problems and returns. And the money is not much, we will not pay, there is no change today, tomorrow will give. Intellectuals, they will not embarrass children.

Third, even if someone read the newspaper, the return of money, there is no relationship, there is always a backlog of newspapers, and he has read the newspaper, certainly will not buy the same. or a potential customer.

This story we will learn a lot about consumers, market ownership, potential consumers, loyal customers and other marketing terms.

2. Two CMB

There is a car line on the doorstep, from the alley to the railway station. Do not know is because the line is short, or the people along the way less, the passenger transport company only arranges two CMB back and forth.

Open 101 is a couple, open 102 is also a couple.

The majority of the bus is some boat people, because they often live in the water, so, a city often is borns. The hostess of number 101th seldom asked the child to buy a ticket, even if a couple brought a few children, she turned a blind eye and asked the boat for two adult tickets. Some boat people are sorry, insist to give the bigger children to buy tickets, she smiled at the boat children said: "Next time to bring a small mussel to come, OK?" This time let you take the car for free. ”

The hostess of number 102th on the contrary, as long as there are children, the larger to the unanimous vote, the smaller also have to buy half-price. She always said that the car is contracted, the monthly to pay the passenger company how much money, which month does not pay enough, immediately do not go down the boat people also understand that a few people pay a few tickets, therefore, each time also peaceful. However, three months later, the entrance of the 102th is missing. I heard it stopped. It fulfilled the words of Mistress number 102th: She could not do it at once, for there were few people in her car.

★ Marketing Revelation

Loyal customers are nurtured by feelings, but also by 1.1 discount to obtain customer loyalty, when we stubbornly implement our sales policy, we let go of how many loyal customers?

3. Send an order to the tiger

When a man is an official in Jingzhou, the mountain Tigers often come out to eat people and livestock. The people asked the magistrate to remove the hungry tiger.

The man had only a command to expel the tiger, carved on a high rock, and it happened that the tiger had left Jingzhou for some reason, and he was proud to think that his order had come into force.

Soon he was transferred to another place. The people of this place are very strong and difficult to govern.

He thought that the order carved on the rocks of Jingzhou, since he could subdue the ferocious tiger, thought he could also literate the common people, and he would go to Jingzhou to trace the stone carvings. As a result, this place not only not good governance, the official instead because of improper governance and lost the official.

★ Marketing Revelation

Many companies have a history of marketing success, and they rely on these methods to make huge profits. But when a new market appears in front of the time, the environment has changed, the consumer's mentality has changed, the enterprise original "Success" method but at this time causes the enterprise to be defeated miserably.

The revelation here is that every enterprise has its own marketing model, but when the market changes, enterprises should adjust their marketing strategies to adapt to the market, after all, the market is always right.

4. Tiger Survival

There is a hunter, in the mountains dug a trap, put a tool for hunting animals, the beast's feet as long as they touch it, it will firmly clamp the beast hoof.

Once, a hapless tiger came out to forage, accidentally set foot on the tools of the beast, how the Tiger also earn not off. The tiger knows to be caught by the hunter will beheaded, how to do? Is this a few inches of small foot to let this seven feet of the body suffering? No, it's important to escape. The tiger started furiously, hopping wildly, break the grip of the paw, and finally ran away.

★ Marketing Revelation

Every enterprise in the market may fall into the market trap, these traps may come from the shortage of funds, organizational chaos, customer betrayal, dealers rebel, etc., but the enterprise realized that this is a trap, whether like this tiger in the case of a crisis would rather sacrifice a part to preserve the whole?

5, the Doctor Hunchback

There is a doctor claiming to be a hunchback, the sign says: "No matter camel like bow, like shrimp, like pot, after I heal, start it!"

A hunchback believed it, and asked him to heal it. He took two planks, gave no prescription to the hunchback, and gave him no medicine, put a plank on the ground, bent his hump over it, pressed another plank against the hunchback, and fastened it with a rope. Then he jumped on the board and stepped on it. The hunchback calls for help, he also ignores, the result, the hunchback is to straighten, people also "Wuhuaizai".

The Hunchback's son and the doctor reason, the doctor said: "I just straighten his hump, which do not care about him!"

★ Marketing Revelation

Customer demand is diverse and customer preferences are diverse. The problem of enterprise marketing is to find the product and method to solve the customer's demand, and this product and method can satisfy the customer's demand, this is the successful marketing.

Many enterprises in advertising to brag about their products can solve what problems, when customers buy after use but no effect, want to reason but find people tell.

6. Sheep Sex and Wolf sex

A sheep came to heaven and said to St. Peter, "I have a pair of horns on my head, attacking enemies and protecting my own weapons, but why do I always get eaten by wolves?"

Peter said: "Although you and the wolves are mammals, but you live on grass, tree leaves for a living, wolves to eat meat." On the Earth's land, as long as there is water, weeds and trees are everywhere, you want to eat as long as you open your mouth, survival is much easier than wolves, and the survival of the wolf is pinned in the victory over opponents, eat opponents, otherwise life is not guaranteed. You are too complacent, lack of self-protection awareness and ability, although there are sheep, but no group of forces. And from the wolves can see that they have a keen sense of the smell of prey, attack on the prey, there is the courage and indomitable spirit, they combine the fierce and witty, improve the ability to conquer prey, and wolves have the spirit and ability to cooperate with the enemy. In other words, you only have sheep sex, and wolves have wolves. That's the difference. ”

★ Marketing Revelation

"Sheep sex" is actually said that the status quo, lack of group cooperation will, and "wolf" refers to active and competitive and the spirit of group cooperation. In marketing management, choosing a leader with a wolf is the key prerequisite to resist the attack of the competitor and defeat the opponent.

7. Kangaroo and Cage

One day the zoo administrator found the kangaroo ran out of the cage, so the meeting to discuss, agreed that the height of the cage is too low. So they decided to raise the height of the cage from the original 10 meters to 20 meters. The next day they found that the kangaroo was still out of the way, so they decided to raise the height to 30 meters. Did not expect the next day to see the kangaroo all ran outside, so the administrators are very nervous, decided to pound, the cage height raised to 100 meters.

One day giraffes and several kangaroos are chatting, "you see, these people will continue to raise your cage?" asked the giraffe. Hard。 Kangaroo said: "If they continue to forget to close the door!"

★ Management Experience

Things have "before and after", "weight", "priority", close the door is this, heightening the cage is the end of the house and the end, of course, to no avail. What is management? Management is the first analysis of the main contradiction and secondary contradictions, understand things "always", "weight", "priorities", and then from the important aspects of the work.

8, three travellers

Three travellers were admitted to a hotel at the same time. When I went out in the morning, a traveler took an umbrella, one took a cane and the third was empty-handed.

Back in the evening, the man with the umbrella was wet with clothes, the man with the cane fell all over the mud, but nothing happened to the man with empty hands. The first two people are very strange, ask the third person this is why.

The third traveler did not answer, but asked the man who took the umbrella, "Why did you get wet without wrestling?"

"When it rains, I am very happy to have foresight, holding an umbrella bold in the rain walk, clothes or wet a lot." Where the mud is hard to walk, there is no wrestling, because there is no crutch, walking cautiously. ”

Then asked the man with the cane, he said: "When it rains, I will pick a place to take shelter from the rain or stop to rest." I walked with crutches on the muddy road, but fell. The empty traveler laughed and said, "When it rains, I go where I can hide from the rain, the road is not good when I walk carefully, so I did not shower and did not fall, you have the advantage, not careful enough to think that there is no problem with advantages, so instead there is an umbrella wet, there is a crutch of the fall. ”

★ Management Experience

In the marketing process, the advantage is relative, only by virtue of the objective marketing environment to create the advantage to win the market.

9. Liquor and Dogs

There is a liquor seller in the song, brewed wine taste mellow, honest and fair business, to guests attentive and thoughtful, the outside of the Sha high to the fluttering, but the liquor is not sold out. A long time, the wine has become sour. The liquor man was puzzled and went to consult an elderly person in the neighbourhood. The elder told him: "Your dog is too fierce, people are afraid of dog bites, who dare to buy your wine, wine to sour also can be imagined."

★ Marketing Revelation

From the operating perspective, the wine in the song is still in place, but has a ferocious dog to screw up the business.

In Business enterprise Marketing, the truth of the dog's fierce alcoholic acid abound. In many news reports, such as the customer search, insult customers and other events, enterprises have so many fierce dogs, customers how dare to come, how can the goods sold out?

10. Animal Cart

Pike, shrimp and Swan Three when they became good friends, one day, they also found a car, the car has a lot of delicious food and then want to drag down the car from the road down, three of the guys together bear heavy burden, they riveting fortitude, body veins exposed, exert the arise strength, but, no matter how they drag ah, Pull, push, the car or the old place, one step can not move.

Originally, the Swan vigorously to the sky, shrimp step by step backwards dragged, Pike again towards the pond, who is wrong? Anyway, they were all straining.

★ Marketing Revelation

An enterprise marketing team has different talents, they have for the spirit of enterprise Fengxian, but if the enterprise does not have their ability to use a place, so that the company's marketing force to form a joint effort, then, finally complaining who is useless.