The matters needing attention in the construction of the website inner chain

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Nowadays, many webmasters regard the content as well as the outside chain as the focus of website construction, and put a lot of energy on it. In fact, Baidu more and more value the user experience today, the site's internal chain construction can not be ignored. Do a good job in the station anchor text, as well as some small button additions can greatly enhance the user experience, from the side of the year to strengthen the construction of the site. However, within the chain construction and outside the chain, there are steps and considerations, the following author on their own personal experience to say that the construction of the chain need to pay attention to matters.

1 Website Navigation

The first thing to say is "back top" and "subscribe button". Many readers read the page, often with the mouse to drag to the top, when the Web page embedded "back to the top" is a very human settings, can improve the user experience of the site. Then if your site is useful to other readers, we will also set up an RSS feed to help bind our loyal fans.

Not only that, we have to set the site map, so that users have a clear understanding of our site structure, conducive to increase their access depth, so that their perspective throughout the site, reduce the bounce rate. This shows that a successful website must have a good navigation system. To make your own website home, the page has links to the point, in addition to the site navigation settings can not accumulate, a page has a link is enough, this will make their own site structure clear and avoid complexity, because the repeated internal chain settings will be to reduce the weight of their own site.

2 internal chain settings for the first page

The homepage of the website generally has the relatively high weight, therefore in the homepage's corresponding position we want to set the inside page the link. Because for the general web site, spiders crawl depth is limited, generally will only crawl 3-4 times link, so in the home page we want to give a certain link, so that not only the user can directly access to our important inside page, spiders also difficult in the shortest time to crawl to the content we need to crawl, so as to improve the weight of the site. However, some webmaster will be on their own site to set up the relevant topics, will be the important content of the page directly on the site on the front page, this method is also feasible.

3 times to set the page inside the chain

A Web page is always heavy and light, for some of the more important pages we definitely want to strengthen the construction of the link, but for the registration page, landing page, the description of the site to write a secondary page we do not have to spend too much energy. But in order to create a whole set of internal chain, we still want to give the page above these types of pages a link, in the other pages of the site and the channel page does not need to set up another, to avoid the spread of weight. If the webmaster needs to do more than a few types of pages to do a link, then the webmaster must be clear about what the site content, which is not important, take nofollow tag properties, as far as possible to prevent the loss of weight of the site.

4 site within the chain set to clear clearly, avoid the wrong link

Some stationmaster just attaches importance to the website homepage link construction, for some channels and pages are not to do the link, or a number of keywords to do the same anchor text, link to the home page, hope to use this method to improve the weight of the home page, in fact, this optimization method is not desirable, first of all, it will make our inner chain network becomes complex, Not conducive to spiders crawl, followed by a number of keywords also let spiders do not know which is the real keyword, which is not friendly to spiders, in the past will reduce the weight of our site. So these wrong link tricks to avoid.

In fact, the chain construction is much easier than outside the chain, after all, the initiative is in the master's own hands, but the construction of the chain can not be ignored, because in this respect, we can also improve the site rankings and weights.

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