The mode change of business-to-business e-business in foreign trade

Traditional foreign trade E-commerce is based on business-to-business platform of E-commerce, this mode of operation of foreign trade e-commerce, domestic foreign trade enterprises in the major Business-to-business platform to publish their own product information, foreign buyers on the Business-to-business platform to browse this information, if the appropriate information, foreign buyers will issue inquiries, Domestic suppliers receive inquiries after the start of the line business negotiations.

There are several obvious drawbacks to this pattern:

The first is vicious competition, on the Business-to-business platform is flooded with a large number of homogeneous information, personal Soho, small foreign trade companies, foreign trade factories and large foreign trade companies are in the above release a large number of duplicate information, the information before all, the customer's own advantages and characteristics are easily copied by competitors, On the one hand, the large dilution of foreign buyers inquiries, on the other hand, in order to win buyers, the price war between each other, resulting in a rapid decline in the profits of products.

Second, the effect is gradually reduced. At home and abroad have appeared a lot of foreign trade business-to-business platform, many foreign trade business-to-business platform to reduce the threshold of fees, or even free, which led to the platform's account proliferation, flooded with a lot of duplication of information, which greatly diluted the foreign buyers of the probability of inquiry. In addition, the continued impact of the economic crisis, foreign buyers more cautious, more in-depth examination of suppliers, many foreign buyers have already turned to search engines directly query the corporate Web site, the number of foreign buyer use of business-to-business platform is a sharp decline.

Third, the function is limited, the input-output ratio is too low. Foreign Trade Business-to-business platform only provides a simple information publishing function, on the platform, users post information can only resign to fate, lack of access to the initiative of the inquiry. A better business-to-business platform for the annual account cost of tens of thousands, it does not look high, but this is also a large number of small businesses is not a small amount of expenditure. What's more, the input of the effective number of inquiries is very few, the cost of tens of thousands of dollars on average to the cost of each inquiry is very expensive. If you take this fee for search engine marketing, you can get more than the number of inquiries on the Business-to-business platform.

Foreign trade enterprises ' deeper demand for electronic commerce

This kind of traditional foreign trade electronic commerce before 10, did help a lot of small and medium-sized enterprises to obtain abroad to show their own window, then obtain overseas buyer's order. However, now this way has been far from meeting the needs of foreign trade enterprises for E-commerce. In the face of increasingly fierce market competition, foreign trade enterprises need to use more functional E-commerce services:

(1) Foreign trade enterprises need to have independent foreign language propaganda website. Foreign Language Enterprise Portal is the enterprise's comprehensive display platform, in the enterprise image display, product information release, Customer receipt service and many other aspects of long-term, stable and in-depth advantages.

(2) Foreign trade enterprises need more network marketing means. In the fierce market competition environment, enterprises in the network marketing needs to take the initiative to attack. The most traditional have SEO, AdWords, email and other these most direct, most practical is also essential network marketing means, and now, SNS and mobile commerce is the trend.

(3) Foreign trade enterprises need more in-depth customer maintenance. More powerful orders, customer service and payment logistics system, in order to make its own sales channels to stabilize and continue to expand, enterprises need to rely on foreign language Enterprise Portal or online sales website to carry out a deeper level of customer relationship maintenance, regular promotion, promotions and other activities, at the same time with email, online customer service and other means, Deepen their own customer exchanges and relationships.

(4) Direct online micro-wholesale or retail, there have been many foreign trade enterprises and personal Soho began to direct sales on the Internet, the traditional foreign trade transactions into direct online payment after delivery of the net purchase mode. Early will through the ebay, Dunhuang and other platforms, currently more likely to function more comprehensive independent foreign trade online retail website.

These further functions will be able to help the foreign trade enterprises from the pure manufacturing links, further expand the sales channels, into the upstream of the industrial chain, such as planning, marketing and retail links.

The trend of e-commerce reform in foreign trade

At present, with the search engine's monopoly on customer information, the continuous economic crisis and the effect of traditional business-to-business platform, the traditional foreign trade e-commerce has been far from meeting the needs of foreign trade enterprises, foreign trade e-commerce urgent to change. This change is the application of a new e-business model based on independent foreign language enterprise portals and direct online sales websites. Through the establishment of independent foreign language enterprise website and direct online sales platform, can be practical more network marketing, more convenient communication with customers, further compression of intermediate links, so that foreign trade enterprises can be small wholesale and retail business on the Internet.

From 2005 onwards, there have been many online sales of foreign trade online retail web site, they help foreign trade merchants to hundreds of millions of of dollars of merchandise sales abroad, foreign trade online retail success is not only its own success, but also represents the success of our foreign trade internet retail. At the same time there are many E-commerce service providers to launch this solution, in a variety of ways to help foreign trade enterprises through E-commerce, over the years, hundreds of foreign trade internet retail website has been developed, this new type of E-commerce has proved that he can help foreign trade enterprises to obtain more powerful sales channels, More orders and more stable consumers, which is the only way to implant the Chinese brand in the foreign consumer's heart. I believe that in the post-business-to-business era, the new e-commerce will achieve China's manufacturing to the Chinese brand another brilliant step forward.